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The differences between trade marketing managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a trade marketing manager and a sales and marketing manager. Additionally, a trade marketing manager has an average salary of $100,451, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a trade marketing manager include ROI, POS and brand marketing. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Trade Marketing Manager | Sales And Marketing Manager | |
| Yearly salary | $100,451 | $81,953 |
| Hourly rate | $48.29 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,749 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A trade marketing manager is a marketing professional who is responsible for local brand development and selling to companies who can then distribute the products to customers. Trade marketing managers should develop and implement marketing strategies such as product launches and loyalty programs to increase the product's success rate and brand perception. They are required to act as the key liaison between product development and buyers as well as maintain customer relationships for future purchases. Trade marketing managers must also assist wholesalers, retailers, or distributors with their marketing strategy.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Trade marketing managers and sales and marketing managers have different pay scales, as shown below.
| Trade Marketing Manager | Sales And Marketing Manager | |
| Average salary | $100,451 | $81,953 |
| Salary range | Between $72,000 And $139,000 | Between $43,000 And $154,000 |
| Highest paying City | Austin, TX | Yonkers, NY |
| Highest paying state | Texas | New York |
| Best paying company | Bunge | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a trade marketing manager and a sales and marketing manager in terms of educational background:
| Trade Marketing Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between trade marketing managers' and sales and marketing managers' demographics:
| Trade Marketing Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 60.2% Female, 39.8% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |