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Trade show coordinator vs event manager

The differences between trade show coordinators and event managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a trade show coordinator and an event manager. Additionally, an event manager has an average salary of $51,117, which is higher than the $38,487 average annual salary of a trade show coordinator.

The top three skills for a trade show coordinator include event logistics, booth space and event planning. The most important skills for an event manager are customer service, event logistics, and event planning.

Trade show coordinator vs event manager overview

Trade Show CoordinatorEvent Manager
Yearly salary$38,487$51,117
Hourly rate$18.50$24.58
Growth rate18%18%
Number of jobs27,2158,230
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 76%
Average age3838
Years of experience22

What does a trade show coordinator do?

A trade show coordinator is primarily in charge of spearheading and organizing trade shows that allow businesses to showcase their products and services, ensuring everything runs smoothly and efficiently from planning to execution. They are responsible for establishing objectives and budgets, securing sponsors, delegating responsibilities among teams, preparing schedules, and arranging travel accommodation and transportation for the participants. They also perform research and assessments to identify the events' needs and determine potential attendees, reaching out to them for invitation or registration. Additionally, they also lead and empower staff to reach goals, solving issues and concerns should there be any.

What does an event manager do?

An event manager is an individual who is in charge of planning an organization's event and coordinating meetings with clients to determine details about the event. Event managers must look and compare different vendors such as food caterers, decorators, or musicians while working within the planned budget. They interview and hire personnel to assist them during the event and evaluate their performance after the event. Event managers must also distribute post-event surveys so that customers can provide feedback on the event.

Trade show coordinator vs event manager salary

Trade show coordinators and event managers have different pay scales, as shown below.

Trade Show CoordinatorEvent Manager
Average salary$38,487$51,117
Salary rangeBetween $29,000 And $50,000Between $33,000 And $77,000
Highest paying City-New York, NY
Highest paying state-New Jersey
Best paying company-VMware
Best paying industry-Technology

Differences between trade show coordinator and event manager education

There are a few differences between a trade show coordinator and an event manager in terms of educational background:

Trade Show CoordinatorEvent Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeSan Diego State UniversitySan Diego State University

Trade show coordinator vs event manager demographics

Here are the differences between trade show coordinators' and event managers' demographics:

Trade Show CoordinatorEvent Manager
Average age3838
Gender ratioMale, 31.0% Female, 69.0%Male, 36.2% Female, 63.8%
Race ratioBlack or African American, 10.5% Unknown, 4.7% Hispanic or Latino, 16.8% Asian, 6.0% White, 61.8% American Indian and Alaska Native, 0.2%Black or African American, 10.9% Unknown, 4.7% Hispanic or Latino, 16.6% Asian, 6.0% White, 61.5% American Indian and Alaska Native, 0.2%
LGBT Percentage16%16%

Differences between trade show coordinator and event manager duties and responsibilities

Trade show coordinator example responsibilities.

  • Manage all SEO and SEM efforts.
  • Re-Serve and procure all trade show space to achieve maximum ROI.
  • Manage consumer promotions projects and budget, including FSIs, POS and on-pack promotions.
  • Manage freight forwarders with careful attention to shipping cost, on time arrival and meeting deadlines.
  • Manage booth logistics for museum industry conference expos.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Show more

Event manager example responsibilities.

  • Manage FOH staff during the lunch rush - correctly handle any customer complaints or issues.
  • Manage successful closing of NYC block to control traffic flow and allow celebrity red carpet entrances.
  • Coordinate and manage maintenance, bartending, catering, schedules, calendars, and supervise staff.
  • Create BEO's and lead weekly team meetings for support team laying out the direction and objective of upcoming events.
  • Manage delivery schedules, outside vendor orders, and budget requirements for the sales, operations, and culinary staff.
  • Manage all logistics and communications from beginning to end with clients, including sending invitations, monitoring RSVP, and hosting.
  • Show more

Trade show coordinator vs event manager skills

Common trade show coordinator skills
  • Event Logistics, 16%
  • Booth Space, 14%
  • Event Planning, 7%
  • Show Services, 4%
  • Booth Set-Up, 4%
  • Event Coordination, 3%
Common event manager skills
  • Customer Service, 15%
  • Event Logistics, 10%
  • Event Planning, 9%
  • Audio Visual, 6%
  • Onsite, 5%
  • PowerPoint, 4%

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