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Trader Vic's company history timeline

1937

Upon his return and a visit to L.A.’s Don the Beachcomber in 1937, he transformed Hinky Dink’s from a saloon into a tropical retreat that he renamed “Trader Vic’s” after a nickname given by his wife because of his knack for bartering services.

1944

According to the Restaurant’s website, the Mai Tai was invented in 1944 with seventeen-year-old J. Wray & Nephew Jamaican rum, freshly squeezed lime, Dutch orange curaçao, a splash of rock candy syrup and a dash of French orgeat poured over cracked ice and shaken well.

1970

Tiki fell out of vogue in the 1970’s but the recent Mid-Century renaissance and Artists like Shag and shows like Mad Men have contributed to its recent resurgence.

by Victor J. Bergeron “Trader Vic”San Francisco, 1970

1984

Bergeron passed away in 1984 at the age of 81.

2011

Rob founded The E'ville Eye in 2011 after being robbed at gunpoint and lamenting the lack of local news coverage.

2022

©2022 The E'ville Eye LLC Disclaimer | Corrections | Comment Policy

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Founded
1934
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Headquarters
Emeryville, CA
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