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Travel agent vs travel counselor

The differences between travel agents and travel counselors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a travel agent and a travel counselor. Additionally, a travel counselor has an average salary of $44,934, which is higher than the $33,128 average annual salary of a travel agent.

The top three skills for a travel agent include reservations, booking and AAA. The most important skills for a travel counselor are reservations, apollo, and ground transportation.

Travel agent vs travel counselor overview

Travel AgentTravel Counselor
Yearly salary$33,128$44,934
Hourly rate$15.93$21.60
Growth rate20%20%
Number of jobs34,16632,840
Job satisfaction--
Most common degreeBachelor's Degree, 39%Bachelor's Degree, 49%
Average age5151
Years of experience22

What does a travel agent do?

Travel agents help plan, choose, and organize travel schedules. Generally, they ensure that clients can efficiently process their travel plans and get the best travel experience possible. Primarily, they assist individuals, groups, and business travelers in booking their flights and hotel accommodations, buying tickets to events, and arranging their transport from one place to the other. They also provide recommendations for itineraries and offer travel packages from different airlines, hotels, or cruise lines. Travel agents can work as freelancers or mostly be employed by travel agencies.

What does a travel counselor do?

A travel counselor is a certified travel agent specializing in planning and providing their clients' travel needs, from helping them choose their destination to arranging their accommodation and transportation. Among their duties include performing research and assessments to provide a list of recommendations that suits their clients' needs and preferences, preparing travel arrangements, giving travel tips, and advising them about travel safety, including visa and immunization policies. Additionally, a travel counselor assists clients by answering inquiries, discussing other services, and maintaining an open communication line should there be any issues or concerns.

Travel agent vs travel counselor salary

Travel agents and travel counselors have different pay scales, as shown below.

Travel AgentTravel Counselor
Average salary$33,128$44,934
Salary rangeBetween $26,000 And $41,000Between $28,000 And $70,000
Highest paying CityMadison, WI-
Highest paying stateWisconsin-
Best paying companyPerkins Coie-
Best paying industryTechnology-

Differences between travel agent and travel counselor education

There are a few differences between a travel agent and a travel counselor in terms of educational background:

Travel AgentTravel Counselor
Most common degreeBachelor's Degree, 39%Bachelor's Degree, 49%
Most common majorBusinessBusiness
Most common college--

Travel agent vs travel counselor demographics

Here are the differences between travel agents' and travel counselors' demographics:

Travel AgentTravel Counselor
Average age5151
Gender ratioMale, 21.9% Female, 78.1%Male, 24.5% Female, 75.5%
Race ratioBlack or African American, 7.2% Unknown, 4.4% Hispanic or Latino, 13.1% Asian, 8.7% White, 66.4% American Indian and Alaska Native, 0.1%Black or African American, 7.5% Unknown, 4.5% Hispanic or Latino, 13.5% Asian, 7.9% White, 66.5% American Indian and Alaska Native, 0.1%
LGBT Percentage17%17%

Differences between travel agent and travel counselor duties and responsibilities

Travel agent example responsibilities.

  • Manage corporate travel arrangements for business accounts, including passport and visa documents.
  • Book hotel reservations; recommend and cross sell hotel rooms for availability within the Marriott brand of hotels and resorts.
  • Service inbound calls using Sabre system by setting itineraries and booking new reservations, also including billing reversals or accommodations.
  • Create PDFs prior to being send to print vendors and edit sell sheets for product introduction mailings.
  • Assist all travelers with acquiring passport, passport renewals, and visa requirements on any international travel itineraries.
  • Create scripts to help agents process long driven formats in Worldspan, Sabre, and Amadeus for quickness and accuracy.
  • Show more

Travel counselor example responsibilities.

  • Manage corporate travel arrangements for business accounts, including passport and visa documents.
  • Deliver comprehensive administrative support, with focus on coordinating travel arrangements, with this DoD contractor.
  • Create PDFs prior to being send to print vendors and edit sell sheets for product introduction mailings.

Travel agent vs travel counselor skills

Common travel agent skills
  • Reservations, 30%
  • Booking, 12%
  • AAA, 8%
  • Credit Card, 7%
  • Travel Itineraries, 4%
  • Reservation System, 3%
Common travel counselor skills
  • Reservations, 41%
  • Apollo, 6%
  • Ground Transportation, 5%
  • Booking, 5%
  • Corporate Travel, 5%
  • Customer Issues, 4%