Trendline Interactive Leadership

Software, Email Marketing, Marketing Best Practices, Privacy, and Deliverability professional with a proven record of accomplishment for enhancing organizations practices and visibility of email marketing and software. An experienced, self-motivated, and dependable professional, known for industry best practices when it comes to technology, email marketing, scoring, anti-spam, deliverability, and marketing success. I am also certified and knowledgeable on most email marketing software products. I focus on turning email deliverability into dollars. Known as an expert for problem solving skills in the email deliverability, privacy, and software realm. I continually speak and write about these topics, as well as consult.

Recent successes:

-Worked with a major furniture company's email program to increase their deliverability rates from 57% to 94% and open rates from 5% to 22% in 2 months.

-Worked with a major online retailer on Thanksgiving to remove an ISP block for a \'Black Friday\' email special. The success in the \'Black Friday\' email resulted in the customer renewing for an additional 2 years.

-Transitioned an Email Service Provider's IP space from one datacenter to another. Assisted in IP warming, reputation monitoring, and blacklist alerting.

-Successfully moderated a major blacklist removal for an ESP within 2 hours.

-Saved $2.7 million dollars of potential lost revenue for an online dating site due to Gmail deliverability issues.

-Worked with an online search community to remediate deliverability issues. Company had 18% reduction in soft bounces at their key accounts, a 73.93% increase in open rates and 176% increase in conversions.

-Implemented DMARC for a large computer technology company to resolve phishing and deliverability issues.

Specialties:

Email Best Practices

ISP Relations

DNS

Privacy

CAN-SPAM

CASL

GDPR

HIPAA

DMARC

Abuse Prevention

Deliverability Consulting

Inbox Placement

B2C and B2B Deliverability

Deliverability Tools

Training and Certification

A creative problem solver with an entrepreneurial attitude, I’ve spent twenty years as a technologist and marketer developing visionary products. This has included founding, building and leading a martech company and selling it to a major advertising holding company. I’m a regular speaker, writer and educator on the topics of marketing and technology with particular focus in email and digital messaging.

I am particularly passionate about the platforms, technologies and that will enable the next generation of cross-channel, people based marketing -- the intersection of paid and owned media -- that will fundamentally alter advertising and marketing in the age of consumer capitalism.

Fair warning: you don't want to download my email address and add it to your mailing list.

Sarice Plate is a Chief Human Resources Officer at Trendline Interactive.

Scott Jameson Jones (born 23 May 1954) is an American bishop of the United Methodist Church, elected in 2004. He was born in Nashville, Tennessee and raised in Illinois, Indiana and Colorado.

Software, Email Marketing, Marketing Best Practices, Privacy, and Deliverability professional with a proven record of accomplishment for enhancing organizations practices and visibility of email marketing and software. An experienced, self-motivated, and dependable professional, known for industry best practices when it comes to technology, email marketing, scoring, anti-spam, deliverability, and marketing success. I am also certified and knowledgeable on most email marketing software products. I focus on turning email deliverability into dollars. Known as an expert for problem solving skills in the email deliverability, privacy, and software realm. I continually speak and write about these topics, as well as consult.

Recent successes:

-Worked with a major furniture company's email program to increase their deliverability rates from 57% to 94% and open rates from 5% to 22% in 2 months.

-Worked with a major online retailer on Thanksgiving to remove an ISP block for a \'Black Friday\' email special. The success in the \'Black Friday\' email resulted in the customer renewing for an additional 2 years.

-Transitioned an Email Service Provider's IP space from one datacenter to another. Assisted in IP warming, reputation monitoring, and blacklist alerting.

-Successfully moderated a major blacklist removal for an ESP within 2 hours.

-Saved $2.7 million dollars of potential lost revenue for an online dating site due to Gmail deliverability issues.

-Worked with an online search community to remediate deliverability issues. Company had 18% reduction in soft bounces at their key accounts, a 73.93% increase in open rates and 176% increase in conversions.

-Implemented DMARC for a large computer technology company to resolve phishing and deliverability issues.

Specialties:

Email Best Practices

ISP Relations

DNS

Privacy

CAN-SPAM

CASL

GDPR

HIPAA

DMARC

Abuse Prevention

Deliverability Consulting

Inbox Placement

B2C and B2B Deliverability

Deliverability Tools

Training and Certification