Working at True&Co

Q: What industry is True&Co in?

True&Co is in the clothing and apparel stores industry.

Q: What is True&Co's mission?

True&Co's mission statement is "To relax in. To be the next best thing to wearing nothing at all. We started true & co. Because we believed bras could be better."

Q: Who works at True&Co?

Michelle Lam (CEO, Co-Founder) Beatrice Pang (Head of Operations)

Q: Where is True&Co's headquarters?

True&Co's headquarters is in San Francisco, CA.

Q: What is True&Co's website?

You can find the True&Co website at trueandco.com .

Zippia score 4.1

True&Co overview

Industry

Clothing and Apparel Stores

Headquarters

Employees

Founded in

Website

Organization type

Private

CEO

Michelle Lam

Social media

They are changing the way women shop online by redesigning the art of bra shopping, one of the most unpleasant shopping experiences they have personally endured. Instead, they created a proprietary way to fit women online in 2 minutes with no measuring tape. Every woman (you!) then experiences an entirely different and personalized lingerie shop that's fun, fashionable and yes, truly intimate. Their founders bring together consumer technology, ecommerce and intimate apparel backgrounds from Microsoft, Vanity Fair Brands, Bain Capital Ventures, BCG and RentTheRunway. They are thrilled to be well-funded by top-tier venture capital firms and angels from both coasts.

Based in San Francisco, CA, True&Co is a small retail company with only 44 employees.

True&Co's mission statement

To relax in. To be the next best thing to wearing nothing at all. We started true & co. Because we believed bras could be better.

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The team at True&Co

The founders of True&Co are Michelle Lam and Beatrice Pang.
The key people at True&Co are Michelle Lam and Beatrice Pang.

Key people

Michelle Lam

Beatrice Pang

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True&Co financial performance

8.7

Performance score

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Updated March 14, 2024

Zippia gives an in-depth look into the details of True&Co, including salaries, political affiliations, employee data, and more, in order to inform job seekers about True&Co. The employee data is based on information from people who have self-reported their past or current employments at True&Co. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by True&Co. The data presented on this page does not represent the view of True&Co and its employees or that of Zippia.

True&Co may also be known as or be related to True&Co.