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True Pet Food Project history
True Pet Food Project company history timeline
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So In 2014, Tender & True pioneered the first and only certified humanely raised pet food meeting USDA standards to be truly organic from farm to bowl.
On a crisp fall day in October 2017, the co-founders were in the midst of tweaking one of the recipes to give it more of a “gooey” gravy consistency.
Close friends since childhood, Matt Michaelson and Calvin Bohn started Smalls in Michaelson’s own kitchen in NYC’s East Village in 2017, when they were both in their early 20s.
Most recently, in June 2021, the company issued a limited recall involving certain packages of its Human-Grade Fresh cat food, Chicken and Turkey recipes.
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