TrueCar overview

TrueCar, Inc. is an automotive pricing and information website for new and used car buyers and dealers. TrueCar is paid by dealerships so they can obtain potential buyers' contact information.
The staff at TrueCar come from unusually diverse demographic backgrounds. The company is 33.0% female and 46.2% ethnic minorities. TrueCar employees are more likely to be members of the Democratic Party than the Republican Party, with 61.1% of employees identifying as members of the Democratic Party. But those numbers could change quickly because the turnover rate at TrueCar is relatively high. Employees at TrueCar stay with the company for an average of 1.5 years before leaving. The average employee at TrueCar makes $87,102 per year. In comparison, some of its highest paying competitors, like Amdocs, Quotient, and Autobytel, pay $94,027, $91,841, and $90,864, respectively.
TrueCar is a medium internet company with 650 employees and an annual revenue of $277.5M that is headquartered in Santa Monica, California.

The Organization’s Mission

To transform the car-buying experience for consumers and the way that dealers attract customers and sell cars.


Online Media





Founded in



Santa Monica, CA


Organization Type


Is This Your Company?

The team at TrueCar

Key People
  • Scott Painter (founders)
  • Victor Doolan (Director)
  • Tom Taira (founders)
  • Steven Dietz (Director)
  • Brian Mesic (Director)
  • Ion Yadigaroglu (Director)
  • Troy Foster (Executive Officer)
  • Michael Maroone (Director)
  • Jim Nguyen (founders)
  • Robert Buce (Director)
  • Steve Hansen (Executive Officer)
  • James Nguyen (Executive Officer)

What do people say about TrueCar

Work at TrueCar ? Share your experience anonymously.

What do you like about working for TrueCar?

TrueCar Rankings

TrueCar is ranked #21 on the Best Media Companies to Work For in California list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

TrueCar Salaries

How much does TrueCar pay?
The national average salary for a TrueCar employee in the United States is $87,102 per year. Employees in the top 10 percent can make over $124,000 per year, while employees at the bottom 10 percent earn less than $60,000 per year.
Salary Score
Average Employee Earnings

TrueCar Salaries By Job Title

The average employee at TrueCar earns a yearly salary of $87,102 per year, but different jobs can earn drastically different salaries. Some of the job titles with high salaries at TrueCar are Senior Software Engineer, Data Engineer, Senior Statistician, and District Sales Manager. A typical Senior Software Engineer salary at TrueCar is $105,641 per year. To get a better sense of the salaries at TrueCar, other roles such as Customer Service Representative and Business Development Specialist can be considered as well. For comparison, the title Customer Service Representative at TrueCar earns $29,622 per year.

TrueCar careers

On average, employees at TrueCar stay with the company for 1.5 years. Employees most commonly join TrueCar after leaving BMW USA. When they leave TrueCar, they most frequently get their next job at Apple.

Average Length of Employment
Autobytel2.4 years
Quotient2.3 years
Netflix1.5 years


1.5 years
Top Employers Before TrueCar
BMW USA11.7 %
Walmart8.3 %
CarMax6.7 %
Edmunds6.7 %
Show More
Top Employers After TrueCar
Apple13.8 %
Intuit6.9 %
Show More

Do you Work At TrueCar?

Help us make this company more transparent.


TrueCar Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$100M - $1B

Founded in


Organization type


TrueCar Financing Rounds

DateAmountSecurity Type
Oct 6, 2011Equity
Oct 6, 2011

How Would You Rate The Company Culture Of TrueCar?

Have you worked at TrueCar? Help other job seekers by rating TrueCar.

TrueCar Competitors

Some of the competitors of TrueCar are Amdocs, Quotient, and Autobytel. The average salaries at Amdocs rank the highest, with their employees earning an average salary of $94,027 per year. The salaries at Quotient average $91,841 per year, and the salaries at Autobytel come in at $90,864 per year.

Frequently Asked Questions about TrueCar

When was TrueCar founded?

TrueCar was founded in 2005.

How many Employees does TrueCar have?

TrueCar has 650 employees.

How much money does TrueCar make?

TrueCar generates $277.5M in revenue.

What industry is TrueCar in?

TrueCar is in the online media industry.

What is TrueCar's mission?

TrueCar's mission statement is "To transform the car-buying experience for consumers and the way that dealers attract customers and sell cars."

What type of company is TrueCar?

TrueCar is a public company.

Who are TrueCar's competitors?

TrueCar competitors include Autobytel, Netflix, Quotient, Match Group, Lincoln Financial Media, The Washington Post, Guthy-Renker, Marketing Associates, Classified Ventures, The New York Times Company, Amdocs, Dow Jones, ProQuest, The Mercury, State of California, Tremor Video, HSN, Enterprise, MASS CONNECTIONS, Wizards of the Coast.

Who works at TrueCar?

Scott Painter (founders)

Victor Doolan (Director)

Tom Taira (founders)

Show More

Are you an executive, HR leader, or brand manager at TrueCar?

Claiming and updating your company profile on Zippia is free and easy.

You can find out what it is like to work at TrueCar, also known as TRUECAR INC, TrueCar, TrueCar Inc, TrueCar Inc. and TrueCar, Inc..

Zippia gives an in-depth look into the details of TrueCar, including salaries, political affiliations, employee data, and more, in order to inform job seekers about TrueCar. The employee data is based on information from people who have self-reported their past or current employments at TrueCar. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of TrueCar and its employees or that of Zippia.