TrueCar CEO and leadership

Automotive industry veteran with over 30 years of leadership experience. Currently serving as TrueCar Inc.'s President and CEO. Collaborative leader, known for ability to motivate and unite teams toward a common goal.

Tom Taira has served as President, Special Projects since October 2018. Prior to joining Carvana, Mr. Taira was the co-founder and CEO of Propel AI, which was acquired by Carvana in 2018. In 2005, Mr. Taira co-founded TrueCar, Inc. and from 2005 until 2018 he served in various roles at TrueCar, Inc. including Chief Product Officer, Chief Strategy Officer, and President. Between 2009 to 2010, Mr. Taira co-founded and served as CEO of Honk LLC, an automotive social media website, which was acquired by TrueCar. He has also been a Director and founding team member at various automotive startups, including Model E, a vehicle subscription service, and Build-to-Order, a new American automotive manufacturer. Mr. Taira began his automotive career at Toyota Motor Sales, U.S.A. where he served as eBusiness Strategy Manager. Mr. Taira holds a B.A. in Social Sciences from the University of California, Irvine and an M.B.A. from Georgetown University.

Beth (Bethany) Mach (she/her) is an Advisory Board Member - QualityMD, Fitscovery, and College Food Network at AdvisoryCloud; President at Sage Properties; and Chief Consumer Officer at TRUECAR, INC. and is based in Detroit, Michigan. She has worked as SVP, Global Digital Director at STARCOM SA; President at dentsu X; and Managing Director, Global Digital at Mindshare. Beth studied at Walsh College between 1994 and 1996 and Harvard Business School between 2015 and 2020.

Jantoon Reigersman is a Chief Financial Officer at TRUECAR, INC. and is based in Greater Los Angeles Area. He has worked as Initiator and adventurer at Expedition 9000METER, Associate at Goldman Sachs, and Chief Financial Officer at Ogin Inc.. Jantoon works or has worked as MEMBER at The Aspen Global Leadership Network (AGLN). He attended Harvard Business School between 2013 and 2013; Erasmus University Rotterdam (EUR); and Rotterdam School of Management, Erasmus University (RSM) between 2000 and 2005.

Elias Rokos is a Chief Technology Officer at TRUECAR, INC..

Tom Taira has served as President, Special Projects since October 2018. Prior to joining Carvana, Mr. Taira was the co-founder and CEO of Propel AI, which was acquired by Carvana in 2018. In 2005, Mr. Taira co-founded TrueCar, Inc. and from 2005 until 2018 he served in various roles at TrueCar, Inc. including Chief Product Officer, Chief Strategy Officer, and President. Between 2009 to 2010, Mr. Taira co-founded and served as CEO of Honk LLC, an automotive social media website, which was acquired by TrueCar. He has also been a Director and founding team member at various automotive startups, including Model E, a vehicle subscription service, and Build-to-Order, a new American automotive manufacturer. Mr. Taira began his automotive career at Toyota Motor Sales, U.S.A. where he served as eBusiness Strategy Manager. Mr. Taira holds a B.A. in Social Sciences from the University of California, Irvine and an M.B.A. from Georgetown University.

Automotive industry veteran with over 30 years of leadership experience. Currently serving as TrueCar Inc.'s President and CEO. Collaborative leader, known for ability to motivate and unite teams toward a common goal.