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TrueCar salary estimate

$99,025yearly

$47.61 hourly rate

Entry-level salary
$67,000 yearly salary
Updated December 15, 2025

TrueCar Salary Overview

The average salary at TrueCar is $99,025, reflecting varied compensation across different roles and departments. The highest earners include the communications director with an average salary of $137,751, and the senior iOS developer earning around $117,443. In addition, the engineering technician lead sees an average salary of $113,912.

On the other end of the spectrum, entry-level positions like customer service representatives earn about $32,795, indicating a significant pay gap within the organization. Departments like research and development and IT offer higher salaries, averaging $112,734 and $110,683 respectively, showcasing TrueCar's investment in technical expertise.

Compared to competitors, TrueCar's salaries are competitive yet vary greatly. For instance, Airbnb employees earn an average of $145,035, while Workday and Palantir average around $125,723 and $114,671, respectively. This information can guide prospective employees in evaluating their potential career paths at TrueCar.

Highest paying jobs at TrueCar

The highest paying jobs at TrueCar are communications director, senior ios developer, engineering technician lead, and data engineer. Communications director jobs at TrueCar earn an average yearly salary of $137,751, TrueCar senior ios developer jobs average $117,443, and TrueCar engineering technician lead jobs average $113,912.

The lowest paying TrueCar roles include customer service representative and operations internship. TrueCar customer service representative average salary is $32,795 per year. So while the average TrueCar salary is $99,025 there is a big variation in pay depending on the role.

Highest paying jobs at TrueCar

RankJob titleAverage TrueCar salaryHourly rate
1Communications Director$137,751$66.23
2Senior IOS Developer$117,443$56.46
3Engineering Technician Lead$113,912$54.77
4Data Engineer$111,112$53.42
5Business Development Executive$110,270$53.01
6Data Scientist$109,391$52.59
7Senior Statistician$108,761$52.29
8Software Developer$108,102$51.97
9Director Of Human Resources$107,964$51.91
10User Experience Designer$106,944$51.42
11Software Engineer$106,169$51.04
12Computer Scientist$105,917$50.92
13Systems Analyst$102,028$49.05
14Human Resources Consultant$92,866$44.65
15Manager, Client Solutions$89,394$42.98
16District Sales Manager$71,669$34.46
17Technical Recruiter$63,383$30.47
18Pricing Analyst$62,624$30.11
19Finance Analyst-Operations Finance$58,623$28.18
20Assistant To Executive Vice President$57,181$27.49

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How much does TrueCar pay by location?

The average TrueCar salary varies by location. TrueCar salaries are the highest in Santa Monica, CA, at $112,448 per year. TrueCar pays the second highest average salary in Boston, MA, at $98,726 per year. It's important to factor in the cost of living when negotiating a salary or choosing a place to work.

Highest paying TrueCar locations

RankLocationAverage TrueCar salaryHourly rate
1Santa Monica, CA$112,448$54.06
2Boston, MA$98,726$47.46
3Hillsboro, OR$98,444$47.33
4Fair Lawn, NJ$96,499$46.39
5Gilbert, AZ$93,363$44.89
6Austin, TX$91,562$44.02
7Morrisville, NC$90,934$43.72

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TrueCar salaries by department

Salaries at TrueCar vary depending on the department you work in. TrueCar salaries in the research & development department are the highest with an average salary of $112,734. Employees in the it department at TrueCar receive relatively high salaries as well, with an average salary of $110,683 per year. Departments that don't pay as well at TrueCar include the customer service and the administrative organizational functions, with employees earning average salaries of $34,620 and $54,817, respectively.

Average TrueCar salary by department

RankDepartmentAverage TrueCar salaryHourly rate
1Research & Development$112,734$54.20
2IT$110,683$53.21
3Engineering$110,643$53.19
4Marketing$109,614$52.70
5Plant/Manufacturing$103,910$49.96
6Art/Design$102,359$49.21
7Business Development$89,960$43.25
8Finance$75,984$36.53
9Human Resources$75,318$36.21
10Sales$74,220$35.68
11Administrative$54,817$26.35
12Customer Service$34,620$16.64

How much does TrueCar pay by department?

Best paying TrueCar engineering salaries

RankPositionAverage TrueCar salaryHourly rate
1Senior Engineering Manager$149,368$71.81
2Senior IOS Developer$117,443$56.46
3Engineering Technician Lead$113,912$54.77
4Data Engineer$111,112$53.42
5Lead Technologist/Manager$110,063$52.91
6Data Scientist$109,391$52.59
7Software Developer$108,102$51.97
8Software Engineer$106,169$51.04

Best paying TrueCar sales salaries

RankPositionAverage TrueCar salaryHourly rate
1District Sales Manager$71,669$34.46
2Account Development Representative$62,767$30.18
3Account Manager$54,155$26.04
4Inside Sales Representative$45,271$21.76

Best paying TrueCar marketing salaries

RankPositionAverage TrueCar salaryHourly rate
1Senior Director Of Marketing$148,481$71.39
2Communications Director$137,751$66.23
3Marketing Manager$114,180$54.89
4Senior Copywriter$113,518$54.58
5Analytical Manager$110,372$53.06
6Business Intelligence Developer$106,721$51.31
7Pricing Analyst$62,624$30.11

TrueCar competitors’ average salaries

Average salaries at TrueCar competitors, like Airbnb, Workday, and Palantir, vary. Airbnb employees earn the highest salaries, with an average yearly salary of $145,035. The average salary at Workday is $125,723 per year, and the average salary at Palantir is $114,671 per year.

Highest paying TrueCar competitors

RankCompany nameZippia scoreAverage salary
1Airbnb4.6$145,035
2Workday4.8$125,723
3Palantir4.7$114,671
4Uber Technologies4.7$111,381
5CarGurus4.2$108,137
6Experian Data Quality4.4$101,874
7TheStreet4.3$94,020
8Infor4.8$91,357
9DealerSocket4.3$85,484
10Infomedia3.8$84,033
11Adknowledge4.6$83,857
12Dun & Bradstreet4.9$81,416
13Groupon4.6$81,044
14DXC Technology4.6$77,358
15Catalina4.8$67,942
16iHire3.9$50,008
17Avis Budget Group4.1$27,158

Recently added TrueCar salaries

JobLocationDate addedSalary
Dealer Performance Manager-Denver, Co-Field-BasedBoone, CO04/30/2025$115,000
Dealer Performance Manager-Miami, FL-Field-BasedNoma, FL04/30/2025$115,000
Dealer Performance Manager-SAN Francisco, CA-Field-BasedIone, CA04/30/2025$115,000
Dealer Performance Manager-Newark, NJ-Field-BasedDowne, NJ04/30/2025$115,000
Dealer Performance Manager-Minneapolis, MN-Field-BasedNore, MN04/30/2025$115,000

Frequently asked questions about TrueCar salaries

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Zippia gives an in-depth look into the details of TrueCar, including salaries, political affiliations, employee data, and more, in order to inform job seekers about TrueCar. The employee data is based on information from people who have self-reported their past or current employments at TrueCar. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by TrueCar. The data presented on this page does not represent the view of TrueCar and its employees or that of Zippia.

TrueCar may also be known as or be related to TRUECAR INC., TrueCar, TrueCar Inc, TrueCar, Inc. and Truecar, Inc.