TruEffect Leadership

Tony Dipaolo is a President/CEO/CFO at Mediacell, Inc. and CFO & COO at Trueffect Inc and is based in Denver, Colorado. He has worked as Board Member at Real Goods Solar Inc, CFO/Chief Acctg Officer at TROIKA MEDIA GROUP INC, and CFO at Real Goods Solar Inc. Anthony works or has worked as MEMBER at CSCPA, MEMBER at ACIPA, and MEMBER at SCTE. He attended University of Denver.

A proven operations executive with deep market knowledge and nearly two decades of industry experience, as the Chief Operating Officer, Darryl LaRue will focus largely on operational excellence and supporting Trueffect’s clients and partners worldwide to ensure the delivery of innovative First-Party technology solutions and services to meet both current business requirements as well as support future client growth. Prior to joining Trueffect, LaRue was responsible for leading the overall strategy, sales and execution at some of the world’s most premier companies including: GE, NBC, Warner Bros., DHX and most recently, held the post of Chief Operating Officer at Tapingo. LaRue holds a Bachelor of Science, Mechanical Engineering from Stanford University and an MBA from Harvard Business School.

Jeff Hassemer is a Chief Product Officer at Trueffect Inc and is based in Denver, Colorado. He has worked as Senior VP:Global Product at Experian. Jeff works or has worked at Entiera, DoubleClick Inc, and RESPONSYS INC. He attended Ripon College.