TrueSense Marketing Leadership

Steve Caldwell is a Chief Data Scientist at TrueSense Marketing and is based in Crofton, Maryland. He has worked as Vice President, Analytics & Insight at Masterworks; Strategy Director / Associate Director of Analytics at Merkle; and Marketing Analyst at Merkle. Steve studied at Michigan State University between 1997 and 1998, University of Maryland between 1999 and 2001, and Robert H Smith School of Business between 1999 and 2001.

I help nonprofit organizations develop strategic and creative direct response fundraising solutions, across a wide variety of channels and media.An experienced Creative Strategist, Creative Director, and Senior Agency Executive with a demonstrated ability to build and lead dynamic creative teams, develop strategic direct response solutions to nonprofit fundraising challenges, and elevate and strengthen the creative brand for agencies serving the nonprofit community. More than 35 years in direct marketing and communications on both the agency and non-profit side includes over 17 years as president of Direct Design, Inc., a creative firm serving nonprofits, publishers, and agencies. A respected mentor and manager of young copywriters, designers, art directors and creative directors.Services and expertiseNonprofit Direct Response Fundraising Consultation • Creative Strategy and Direction • Copywriting and Graphic Design Services • New Business Development and Senior Executive Management for Agencies