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Trusted Media Brands history
Trusted Media Brands company history timeline
Trusted Media Brands, Inc. (TMBI) was founded as Reader's Digest Association, Inc. (RDA) in New York City in 1922 by married duo DeWitt Wallace and Lila Bell Wallace.
By 1935, the United States circulation of Reader’s Digest had surpassed one million.
In 1955, rising production costs forced founder DeWitt Wallace to choose between a price increase or selling advertising for the first time.
In 1986, under the new leadership of George Grune, the RDA began creating and acquiring new brands and publications to diversify its portfolio.
In 1987, it acquired The Family Handyman, the leading DIY lifestyle magazine in North America.
In 1990, it acquired American Health.
Ripplewood made RDA a private company for the first time since 1990.
In 1991, RDA acquired Joshua Morris Publishing, a children's book publisher and made its first move into the children's book industry.
In 2002, RDA purchased Reiman Publications and its selection of 12 magazines for $760 million.
In 2005, RDA launched Every Day with Rachael Ray and purchased Allrecipes.com the following year.
In March 2007, RDA was purchased by an investment group led by private equity firm, Ripplewood Holdings, for $1.6 billion.
In 2007, the Reader’s Digest Association took bold steps to reorganize in a rapidly changing media landscape.
On April 7, 2014, Bonnie Kintzer was appointed President and CEO of RDA. Kintzer had previously worked at RDA from 1998 to 2007. It emerged from bankruptcy in 2013.
One of Kintzer's first major moves was to change the company's name to Trusted Media Brands, Inc. (TMBI) in September 2015.
As of 2016, TMBI's portfolio of brands reaches 53 million unique visitors, 40 million print readers, and 40 million social media users per month.
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Trusted Media Brands competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Journal Communications | 1988 | $7.5M | 300 | 1 |
| Playboy | 1964 | $185.5M | 211 | - |
| Salon Media Group | 1995 | $4.5M | 24 | - |
| New York Magazine | 1968 | $78.5M | 200 | - |
| HuffPost | 2005 | $40.0M | 1,898 | - |
| Graham Holdings | 1947 | $4.8B | 11,500 | 60 |
| Washington Plaza Hot | - | $310.0M | 3,347 | - |
| Condé Nast | 1909 | $1.7B | 7,718 | 63 |
| Meredith Corporation | 1902 | $3.0B | 7,915 | 70 |
| USA TODAY Sports Images | - | $7.1M | 124 | 130 |
Trusted Media Brands history FAQs
Zippia gives an in-depth look into the details of Trusted Media Brands, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Trusted Media Brands. The employee data is based on information from people who have self-reported their past or current employments at Trusted Media Brands. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Trusted Media Brands. The data presented on this page does not represent the view of Trusted Media Brands and its employees or that of Zippia.
Trusted Media Brands may also be known as or be related to Reader's Digest, Trusted Media Brands, Trusted Media Brands Inc and Trusted Media Brands Inc.