Director of Email Strategy
Us News job in Washington, DC
U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews.
We reach more than millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our "Best" series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.
We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest.
Your role in helping us shape the future:
U.S. News empowers everyone to thrive. The Director Email Straetgy will:
* Lead Email marketing, including Email marketing and Lifecycle operations. Manage team of Email marketing specialists and managers.
* Be the subject matter expert in Email marketing across a broad marketplace of General Manager led verticals.
* Supporting Newsletters, Lifecycle, and transactional goals for both B2C and B2B segments.
* Comfortable presenting and articulating strategy and Email best practices across org and to senior leadership.
* Establish and own Email marketing KPIs, including deliverability and engagement, with a clear framework for measurement and ongoing optimization.
Are you up to the challenge?
* Campaign & Channel Execution: Design and launch segmented, personalized, and behaviorally triggered campaigns. Drive cross-channel consistency that reflects brand voice and user expectations. Collaborate with cross-functional vertical teams for seamless execution of automated and triggered campaigns.
* Team Leadership: Oversee and guide team supporting CDP and email execution, ensuring clarity, consistency, and quality. Act as the strategic owner of the CDP function, with the opportunity to scale team capacity over time. Establish foundational processes, workflows, and documentation to support long-term team and program growth
* Technical Platform Ownership: Serve as technical owner of Blueshift, USN's enterprise CDP platform. Provide onboarding, training, and platform documentation for new stakeholders. Act as the internal point of contact for configuration, troubleshooting, and optimization. Stay up to date on martech advancements, data privacy, deliverability best practices, and personalization trends
* Optimization Expertise: Manage and segment customer databases for targeted campaigns, employ A/B testing for continuous improvement, and monitor campaign performance to drive optimizations and personalization strategies. Enhance customer journeys and map out engagement strategies to improve the overall customer experience.
* Comply with global data privacy laws and email/SMS marketing regulations, ensuring all campaigns are compliant and reflect industry best practices.
Senior Care Researcher
Us News job in Washington, DC
U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for nearly 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews.
We reach more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our "Best" series of consumer guides on colleges, graduate schools, hospitals, nursing homes, senior living communities and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.
We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.
Your role in helping us shape the future:
U.S. News & World Report is seeking a Senior Care Researcher to lead the refinement of its Best Senior Living, Best Nursing Homes and Best Insurance Companies for Medicare Advantage ratings and develop new ratings to help U.S. seniors and their families make more informed healthcare choices. You will work with data from private vendors and government sources, write and refine programming code to manage and analyze these data sets, construct publication-ready data outputs, and advocate for the company's needs in discussions with its data providers. The analytical methodologies you develop and implement will produce ratings that thousands to millions of Americans may use to help them make data-driven life decisions.
In addition to getting significant public visibility, the results of your work will be closely followed by diverse stakeholders, including the service providers we evaluate. You will have opportunities to engage with healthcare executives, researchers and clinicians, and your work will drive change in healthcare.
On a day to day basis, you will write and review code to manage large data sets, research novel data sets to assess usability, develop and refine quality measures and methodologies, and collaborate with other members of the data analytics team. Following project timelines, you'll deliver finished data sets to our Senior Care segment product team for publication on usnews.com. You will report to the Chief of Healthcare Analytics and work closely with the Product Director for the Senior Care segment as well as the segment's web development team. Only local candidates to the Washington, DC area will be considered for this role.
Are you up to the challenge?
* You demonstrate ability to and interest in understanding the senior care ecosystem, from both the consumer and the provider perspective
* You'll proactively stay on top of regulatory changes and industry trends
* You have (or will develop) an understanding of which metrics matter and why
* You're prepared to represent U.S. News's senior care ratings both internally and externally, to both consumer and provider audience
* You're prepared to work with external stakeholders, including data providers, to refine operational processes and identify / evaluate potential new data source
* You're prepared to work with internal teams to define and fine tune data pipelines and quality assurance processes
* You write clean, well-documented code to manage and analyze large data sets
* You have experience reading and interpreting code you didn't write
* You respond well to constructive peer review of your code, and you help peers improve their own code
* You are always thinking of processes that can make a team more efficient and effective
* You are able to work on multiple projects at the same time and prioritize your time appropriately
* You value diverse perspectives, backgrounds, and approaches
* You respectfully challenge the status quo when necessary to produce better results
Director / Vice President, Sales
Us News job in Washington, DC
U.S. News & World Report is a multifaceted digital media company dedicated to empowering every consumer, institution and government with data-driven insights and advice on relevant issues impacting the communities where they live, work and serve. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews.
We reach more than millions people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our "Best" series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.
In 2014, U.S. News released Hospital Data Insights (HDI) aperformance assessment and peer benchmarking solution that enables Chief Quality Officers and care delivery teams at health systems to benchmark their hospital's performance and improve clinical quality through a much deeper analysis of the data underpinning the Best Hospitals rankings and ratings. HDI allows health systems to analyze the metrics within each year's methodology for quality improvement, strategic planning, and competitive analysis.
We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.
Your role in helping us shape the future:
U.S. News empowers everyone to thrive. In this position you will have the opportunity to leverage your strengths and skills to develop and implement a data-driven commercial strategy that will enable the HDI team to meet and exceed sales and revenue goals. You will be responsible for developing and executing a comprehensive sales and go-to-market strategy where you'll understand customer needs and create and implement commercial plans to achieve it. Partnering closely with cross-functional partners to inform and elevate HDI's brand and product in key markets.
The ideal candidate will excel at building a collaborative sales culture that fosters success and drives growth. You will expect excellence and professionalism from your team in performance of their functions with the highest levels of integrity.
Are you up to the challenge?
Strategic Leadership:
* Develop and implement a national sales strategy that is aligned with the company's overall business objectives.
* Set ambitious sales targets and ensure their achievement through effective planning and execution.
* Leads the Go-To-Market strategy and helps drive the tactical marketing plans.
* Monitor market trends, competitor activities, and industry developments to identify opportunities and threats.
* Stay updated on industry trends, market conditions, and competitive landscape to inform sales strategies.
Team Management:
* Lead, mentor, and inspire a distributed team of sales professionals, fostering a culture of collaboration and high performance.
* Establish clear goals and performance metrics for the sales team, regularly reviewing and providing feedback to ensure continuous improvement.
* Promote a culture of accountability, integrity, and excellence within the sales organization.
Sales Operations:
* Partner with relevant stakeholders to ensure the optimization of sales processes, tools, and technologies to enhance efficiency and effectiveness.
* Collaborate with operations and cross-functional teams, including marketing, product, and technology, to ensure alignment and drive customer satisfaction.
* Monitor sales, pipeline, and revenue targets leveraging the CRM solution.
Customer Focus:
* Build and maintain strong relationships with key customers, partners, and stakeholders.
* Ensure the sales team delivers exceptional customer experiences, addressing client needs and concerns promptly and effectively.
* Leverage customer feedback to refine sales strategies and improve product offerings.
Director Marketing, Education
Us News job in Washington, DC
U.S. News & World Report is a multifaceted digital media company dedicated to empowering every consumer, institution and government with data-driven insights and advice on relevant issues impacting the communities where they live, work and serve. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews.
We reach more than millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our "Best" series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.
We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.
Your role in helping us shape the future:
U.S. News empowers everyone to thrive. In this position you will have the opportunity to leverage your strengths and skills to excel at building a collaborative culture that fosters success and drives growth. You excel at both driving marketing strategy and executing at the tactical level. You will expect excellence and professionalism from your team in performance of their functions with the highest levels of integrity.
Are you up to the challenge?
Establish a marketing structure within U.S. News Education to lead demand generation. The marketing strategies would include:
Develop, execute, and measure the performance of best-in-class marketing campaigns including email nurture programs.
Identify opportunities for thought leadership through:
* Newsletters
* Webinars
* Social media
* Blogs
* Develop display advertising for U.S. News education solutions.
* Sponsorship opportunities for U.S. News education solutions.
* Lead our events/conference strategy and work closely with sales teams to plan and execute on pre-conference and post-conference marketing.
* Work closely with our PR, Social, and Product teams to maximize awareness of our marquee rankings launches.
Collaborate closely with Sales leadership to establish:
* Lead routing framework that includes establishing the definition of a Marketing Qualified Lead (MQL).
* Create a lead scoring matrix.
* Automate the MQL alert and routing process in Zoho.
* Create marketing documentation.
* Train all members of the B2B Sales teams on processes.
Build an ROI framework for measuring impact of our marketing strategy:
* Develop a marketing attribution model in Zoho to track Marketing's impact by channel on pipeline and closed won business.
* Ensure Marketing provides ROI metrics on all campaigns and ties new business bookings back to marketing sourced opportunities.
* Establish quarterly goals and KPIs to measure marketing performance throughout the funnel.
* Report out on KPIs on a weekly basis to U.S. News education leadership to inform marketing resources.
Lead a cross-org marketing team and help establish best practices across U.S. News Education and subsidiaries/affiliates (CollegeAdvisor, TeenLife, etc.):
* Manage a team of 3 full-time direct reports who are marketing managers/coordinators of different business units.
* Help assign work and oversee a set of ~5 marketing independent contractors across social media, graphic design, and copy marketing.
* Work closely with GM and VPs of Sales to identify and execute on collaborative marketing campaigns that strengthen business synergies between U.S. News Education and its subsidiaries.