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The company opened the Universal Amphitheatre in 1972, initiating the company's interests in owning and operating concert venues and live entertainment promotion.
The company reorganizes as PolyGram in 1972, the same year they acquired Verve Records
In 1978 the control of the company passed to investors Marc Rich and Marvin Davis.
In 1979 Bertelsmann started to expand internationally.
The company expanded throughout the 1980s, first acquiring the London-based classical music label Decca in 1980.
Since 1985 the company is a subsidiaries of the News Corporation, Rupert Murdoch is the head and owner of 20th Century Fox.
Philips gained full ownership of subsidiary PolyGram in 1987.
KPN was privatized in 1989. (Juridische structuur – KPN)
In 1995 the company moved into Latin America when it bought Rodven Records, the region's largest independent record company.
Four years later, in 1995, ownership of MCA Inc. was passed again when the Seagram Company Ltd. acquired 80 percent of the company.
In 1996 PolyGram acquired another 10 percent of Def Jam.
Fondation Vivendi Universal in France was created in 1996 to aid in the causes of unemployment and inequality of opportunity.
The sales in 1997 have been $5.58 billion.
The company's long and varied history can be understood by tracing the evolution of the two main companies that eventually came together in 1998 to form UMG, Polygram and Universal.
In 1998 Thomas Middelhoff became CEO of Bertelsmann.
In 1999 the UM3 was launched, UM3 is a division of Universal Music International that covers all areas of strategic catalog marketing outside North America.
In 1999, Bertelsmann introduced bol.com.
French company Vivendi Canal Plus merged with Seagram in 2000, with the resulting conglomerate becoming known as Vivendi Universal, now parent to UMG.
"universal reports improved cash flow." billboard, 10 november 2001.
"bronfman, vivendi look forward." billboard, 22 december 2001.
Revenues for 2001 were down 6.6 percent from the previous year at $6.5 billion euro, which translates to about $5.8 billion.
Analysts estimate that music sales were off 10 percent in 2001, with poor sales in the largest two markets, the United States and Japan.
MP3.com, acquired in 2001, contained more than 1.2 million song and audio files, 185,000 artists, and had 5 million visitors.
Over the following five years, its funding created or maintained 18,000 jobs in local services—1,377 jobs created in 2001 alone.
UMG is the leading global music company, enjoying a 22.7 percent share of the world market in 2001 and operations in 63 countries worldwide.
"universal music group." hoover's online, june 2002. available at http://www.hoovers.com.
The company attributes this to a lighter release schedule than the previous year, with most of its major releases due out in the latter part of 2002.
Clearly a world leader in the field, UMG's financial performance for the first quarter of 2002 represented a decline of 6 percent.
Artist development will also be key for the company moving into 2002 and beyond as the overall slump in the music industry forces the company to come up with "the next big thing" that will stimulate record sales in the United States and worldwide.
Twitter was created by Jack Dorsey, Noah Glass, Evan Williams, and Biz Stone and launched on 15 July 2006.
PTT Telecom became KPN. KPN won the International GTB (Global Telecoms Business) Innovation Award in September 2007 for the innovative strength of its new fiber-optic network.
In March 2008, Twitter registered 1.3 million users.
On October 1, 2008 Bertelsmann sold 50% of Sony BMG to Sony Corporation of America.
In April 2010, The company’s first advertising platform is introduced, also called ‘Promoted Tweets’. The first promoted Tweet was by Advertising Age.
In June 2010, Promoted Trends is launched.
The turnover of UMG in 2010 cost $5584 million.
In September 2011, Twitter counted 200 million users, of which were 100 million active users who log in once a month, and 50 million active users who log in every day.
KPN counted 31.084 employees in the Netherlands in December 2011.
On August 20, 2012, Bertelsmann changed its legal form from “Bertelsmann AG” to “Bertelsmann SE & Co.
The British Broadcasting Corporation (BBC) is a British public service broadcaster and is the largest broadcaster in the world with around 23.000 employees and an income of £5.086 billion in 2012.
Taylor Swift named 2019’s top global recording artist; 8 of top 10 are Universal artists
In 2019, for the first time in more than a decade, UMG led all of the world’s top 5 music markets* (United States, Japan, U.K., Germany & France).
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