The Culture At Under Armour

Information provided by the company
UA Connected Fitness has built the world's largest digital fitness community by providing tools to make fitness social, simple, and rewarding through a suite of flagship consumer fitness brands - MapMyFitness (MapMyRun, MapMyRide, MapMyWalk) and MyFitnessPal. Our goal is to help users around the world hit their fitness goals and drive value for the brand.
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Our growing team of passionate designers, engineers, and product owners live and breathe technology. You relate to Under Armour's brand mission - Under Armour Makes You Better - and this is your chance to become part of a challenging and exciting team focused on making everyone everywhere better.
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It doesn't hurt if you are passionate about health and fitness. This is a great opportunity to be an integral part of the Under Armour team, building the latest in digital & physical products to make all athletes better.
We're a small team of passionate engineers who live and breathe technology. We are growing and want you to become part of what is, and will continue to be, a challenging and exciting environment. We're looking for people who understand that they never stop learning and are excited by that.
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This massive community provides us with amazing opportunities to impact lives on a scale most other jobs cannot. These opportunities come with challenges, so together we work everyday to solve them.
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Under Armour Overview

Under Armour, Inc. is an American company that manufactures footwear, sports, and casual apparel. Under Armour's global headquarters are located in Baltimore, Maryland with additional offices located ...
The staff at Under Armour come from unusually diverse demographic backgrounds. The company is 42.4% female and 42.3% ethnic minorities. Even though it has great demographic diversity, Under Armour notably lacks in political diversity. It has an unusually high proportion of employees who are members of the Democratic Party, at 83.0%. Despite having coworkers who agree with each other about politics, employees at Under Armour tend to have relatively short tenures. Staff members usually stay with the company for 2.6 years. The average employee at Under Armour makes $36,489 per year. In comparison, some of its highest paying competitors, like Nike, Forever, and PacSun, pay $52,267, $43,376, and $43,244, respectively.
Under Armour is an industry leader with 15,800 employees and an annual revenue of $5.2B that is headquartered in Baltimore, MD.

The Organization’s Mission

To make all athletes better through passion, design, and the relentless pursuit of innovation.







Founded in



Baltimore, MD


Organization Type


Is This Your Company?

Under Armour Employee Reviews

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Zippia UserMarch 2021


Zippia Official LogoZippia UserMarch 2021

What Do You Like About Working There?

The discount

What DON'T You Like About Working There?

Everything. The management is awful. They schedule you outside of your availability and schedule you on approved requested days off and expect you to find someone to cover the shift of it falls back on you.

What Are Your Favorite Benefits/Perks?

The discount.
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Zippia UserFebruary 2021


Zippia Official LogoZippia UserFebruary 2021

What Do You Like About Working There?

Everyone was willing to help each other

What DON'T You Like About Working There?

How the hours are limited during certain seasons

What Are Your Favorite Benefits/Perks?

My favorite benefit is since I would run stock/ freight I got to help my coworkers when it came to finding items in the backroom or out on the floor.
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Zippia UserNovember 2020


Zippia Official LogoZippia UserNovember 2020

What Do You Like About Working There?

Helping people find what they need and want. Along with working with amazing co workers

What DON'T You Like About Working There?

The pay and hours they provide me

What Are Your Favorite Benefits/Perks?

The 40% discount they offer
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Zippia UserSeptember 2020


Zippia Official LogoZippia UserSeptember 2020

What Do You Like About Working There?

I liked learning the ins-and outs of retail.

What DON'T You Like About Working There?

Lack of Diversity

What Are Your Favorite Benefits/Perks?

50% Employee Discount
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Zippia UserMay 2020


Zippia Official LogoZippia UserMay 2020

What Do You Like About Working There?

Coworkers, company envirnoment

What DON'T You Like About Working There?

The CSR position I was in and the pay

What Are Your Favorite Benefits/Perks?

Discounted products
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The Team At Under Armour

Key People

    Kevin Plank (CEO / President)

Under Armour Company Rankings

Under Armour is ranked #29 on the Best Companies to Work For in Maryland list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Under Armour Salaries

How much does Under Armour pay?
The national average salary for an Under Armour employee in the United States is $36,489 per year. Employees in the top 10 percent can make over $66,000 per year, while employees at the bottom 10 percent earn less than $20,000 per year.
Salary Score
Average Employee Earnings

Under Armour Salaries By Job Title

The average employee at Under Armour earns a yearly salary of $36,489 per year, but different jobs can earn drastically different salaries. The higher paying positions at Under Armour include software engineer, associate manager, sales representative, and graphic designer. A typical software engineer salary at Under Armour is $100,019. To get a better sense of the salaries at Under Armour, other roles such as picker and packer and cashier can be considered as well. For comparison, the title picker and packer at Under Armour earns $25,039 per year.
Job Title
Average Salarydesc
Software Engineer
Salary Range84k - 118k$100k$100,019
Associate Manager
Salary Range74k - 108k$90k$89,946
Sales Representative
Salary Range49k - 72k$60k$59,580
Graphic Designer
Salary Range47k - 74k$59k$59,373
Brand Ambassador
Salary Range30k - 51k$40k$39,526
Sales Associate
Salary Range30k - 47k$38k$38,045
Team Leader
Salary Range25k - 54k$37k$37,485
Assistant Store Manager
Salary Range34k - 39k$37k$36,527
Package Handler
Salary Range30k - 36k$33k$33,305
Order Selector
Salary Range30k - 36k$33k$33,204

Jobs from similar companies

Under Armour Careers

On average, employees at Under Armour stay with the company for 2.6 years. Employees most commonly join Under Armour after leaving Walmart. When they leave Under Armour, they most frequently get their next job at

Average Length of Employment

3.5 years
3.3 years
2.6 years

Top Employers Before Under Armour

14.0 %
7.2 %

Top Employers After Under Armour

11.1 %

Under Armour Employee Demographics

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Under Armour Employees Education

Of the 15,800 employees at Under Armour, 17.8% attended Towson University. Employees at Under Armour most frequently majored in Business, and most employees’ highest level of education is a Bachelors.

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Under Armour Employee Political Affiliation

Under Armour employees are most likely to be members of the Democratic Party. The largest donation made to a political party by an Under Armour employee was by Michael Lee. Michael Lee donated $16,298 to the Democratic Party.

Employee Political Donations

NameascdescJob TitleascdescPartyascdescDonationascdesc
Michael LeeExecutive
Democratic Party
$16,298Democratic Party
Kevin PlankFounder And Chief Executive Officer
Founder And Chief Executive Officer
Democratic Party
$7,600Democratic Party
BEN HamillSoftware Engineer
Software Engineer
Democratic Party
$5,500Democratic Party
Scott PlankExecutive
Republican Party
$5,000Republican Party
Byron AdamsExecutive
Republican Party
$3,500Republican Party
Allison EdgertonMerchandising
Democratic Party
$2,800Democratic Party
Allison GlassPublic Relations
Public Relations
Democratic Party
$2,756Democratic Party
Elizabeth VeysMerchant
Democratic Party
$2,700Democratic Party
Kwaku TemengBusiness Executive
Business Executive
Democratic Party
$1,575Democratic Party
Michaerl LeeExecutive
Democratic Party
$1,250Democratic Party
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Under Armour Employment Videos

Under Armour Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


> $1B

Founded in


Organization type


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Under Armour Competitors

Competitors of Under Armour include Nike, Forever, and PacSun. The average salaries at Nike rank the highest, with their employees earning an average salary of $52,267 per year. The salaries at Forever average $43,376 per year, and the salaries at PacSun come in at $43,244 per year.
Average Salarydesc
Salary Range35k - 77k$52k$52,267


Salary Range32k - 58k$43k$43,376
Salary Range30k - 61k$43k$43,244
Build-A-Bear Workshop
Salary Range30k - 61k$43k$43,213

Hoffman's Chocolate

Salary Range29k - 62k$43k$42,775
Columbia Sportswear
Salary Range30k - 54k$41k$40,592
Salary Range30k - 52k$40k$39,628
City Sports
Salary Range27k - 53k$39k$38,598
The TJX Companies
Salary Range26k - 56k$39k$38,594
Salary Range27k - 53k$38k$37,988

Frequently Asked Questions about Under Armour

When was Under Armour founded?

Under Armour was founded in 1996.

How many Employees does Under Armour have?

Under Armour has 15,800 employees.

How much money does Under Armour make?

Under Armour generates $5.2B in revenue.

What industry is Under Armour in?

Under Armour is in the footwear industry.

What is Under Armour's mission?

Under Armour's mission statement is "To make all athletes better through passion, design, and the relentless pursuit of innovation."

What type of company is Under Armour?

Under Armour is a public company.

Who are Under Armour's competitors?

Under Armour competitors include Build-A-Bear Workshop, Coach, Tumi, Fazoli's, A X Armani Exchange, Adidas North America, PacSun, Five Below, The TJX Companies, LifeWay Christian Resources, Hoffman's Chocolate, Forever, Academy Sports + Outdoors, Sports Authority, Urban Outfitters, Puma, City Sports, Gander Outdoors, Nike, Columbia Sportswear.

Who works at Under Armour?

Kevin Plank (CEO / President)

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Updated October 27, 2021

Zippia gives an in-depth look into the details of Under Armour, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Under Armour. The employee data is based on information from people who have self-reported their past or current employments at Under Armour. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Under Armour and its employees or that of Zippia.

Under Armour may also be known as or be related to UNDER ARMOUR INC, Under Armour, Under Armour Inc and Under Armour, Inc.