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Universal Select history
Universal Select company history timeline
In December 1986, MCA, Inc. and Cineplex Odeon Corp., two movie industry masters of the time, announced a joint venture to open a studio and entertainment complex in Orlando, Florida.
Going by the name of Universal Studios Florida, it was scheduled to open in 1989 and was expected to be styled in a method similar to MCA’s Universal Studios Tour in California.
Two weeks later, the park’s grand opening took place at 8:00 am on June 7, 1990.
In the words of the Orlando Sentinel, “[t]hey came, they stood, they left mad” (Meehan, 1990). Visitors found that three of the park’s main attractions – Earthquake: The Big One, Kongfrontation, and Jaws – were not operational at all.
In May of 1991, Back to the Future: The Ride, a $40 million motion simulator, opened.
The next decade would see unprecedented success for Universal’s as a theme park operator, thanks to the unmitigated triumph of the 2010 Harry Potter addition to neighboring Islands of Adventure.
In 2011 Comcast acquired a 51 percent stake of NBCUniversal from GE; two years later Comcast bought the remaining shares.
Transformers: The Ride 3D followed in 2013, after the shortest build time ever for a major theme park attraction (just 12 months). But that year’s far more interesting development was the creation of the park’s very first land based on an intellectual property.
In 2016 NBCUniversal acquired DreamWorks Animation.
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