Marketing Strategist jobs at University of Idaho - 37 jobs
Communications Strategist II, Digital Learning Initiatives
University of Idaho Job 4.2
Marketing strategist job at University of Idaho
The position oversees internal and external communication strategy for the unit. The incumbent of the position uses university strategies and process to execute the communications and marketing goals of the unit. This position advances the reputation of the University of Idaho and unit(s) through purposeful and creative messaging that is tied to strategic initiatives and builds campus wide and public understanding and support for the teaching and research mission of the unit(s) specifically, as well as the University of Idaho in general. Additionally, they will serve as the unit's liaison for leveraging and activating strategies in partnership with University Communications & Marketing. Duties may include: Advance the unit's reputation through execution of public relations strategies that drive purposeful messaging and engagement in support of the unit's strategic goals, priorities and initiatives Provides communications leadership in a variety of unit priorities Write and edit a variety of content in digital and print formats Leverages central communication and marketing initiatives and contributes to the university's broader content strategy Assist the university's communication and marketing strategic goals with vision articulation, recruitment/enrollment messaging, Donor/Alumni communication and internal communications Other duties as assigned
Required Experience
Two years of communications, journalism or public relations experience Editing and writing business correspondence using proper grammar and punctuation as demonstrated in application materials Handling a variety of projects simultaneously that require a high degree of attention to details
$39k-48k yearly est. 60d+ ago
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Sr ABM and Paid Social Media Manager (Remote)
Cengage Group 4.8
Boise, ID jobs
**We believe in the power and joy of learning** At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Cengage Group's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life.
**Our culture values inclusion, engagement, and discovery**
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see ***********************************************************
Join Cengage's Infosec marketing team as a Senior ABM and Paid Social Media Manager and help us build the future of cybersecurity awareness and training! This is an outstanding opportunity to lead our world-class account-based marketing (ABM) initiatives and flawless paid social media strategies. You will collaborate with ambitious sales and marketing leaders to successfully implement high-impact programs that drive business growth.
**Essential functions:**
+ Partner closely with sales and cross-functional teams to integrate ABM initiatives with broader go-to-market strategies, ensuring seamless execution and measurable outcomes.
+ Own the strategy, planning, execution, and measurement of strategic 1:1 and 1: Few ABM programs for target accounts. Use data-driven insights to speed up deal cycles, increase revenue growth, and grow account penetration.
+ Develop and implement nurturing strategies for Sales' target accounts.
+ Build personalized multi-touch campaigns with account- and persona-specific messaging.
+ Build tailored marketing materials for target accounts.
+ Continuously optimize programs based on data and Sales feedback.
**Qualifications:**
+ Bachelor's degree or equivalent experience in the industry is required.
+ Minimum 5 years of relevant B2B marketing experience.
+ Proven success in planning and accomplishing ABM campaigns that drive pipeline and revenue.
+ Strong understanding of B2B buyer journeys and enterprise sales cycles.
+ Experience with ABM platforms and CRM/marketing automation tools.
+ Data-driven approach with the ability to interpret metrics and optimize campaigns.
+ Expertise in paid social media strategy, planning, and implementation (primarily LinkedIn).
+ Experience with analytics and a passion for proving marketing results across the marketing and sales funnel.
+ Excellent project management, communication, and relationship-building skills.
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com.
**About Cengage Group**
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**Compensation**
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (******************************************************************************************** to learn more about our _Total Rewards Philosophy_ .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
In this position, you will be eligible to participate in the company's discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.
10% Annual: Individual Target
$77,100.00 - $100,200.00 USD
**Cengage Group** , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**_Warning: Be aware, there has been an increase of targeted recruitment_** **_scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address._**
$77.1k-100.2k yearly 50d ago
Paid Media Manager
Kingdom Preparatory Academy 4.2
Remote
Founded in 1986, KPA is a leading provider of Workforce Compliance software and consulting services. We succeed if our clients can send their employees home at night, having not experienced a workplace accident or injury. The combination of software, consulting, and training helps clients identify, remedy, and prevent workplace safety and compliance problems so they can focus on what's important - their core business. Help us help keep people safe and businesses working efficiently. Named as one of Built In Colorado's Best Places to Work for six years in a row, KPA is made up of talented individuals working together for the greater good. We're here to help our clients build safe, thriving organizations, and we're looking for people with a common goal to help us do it.
At KPA we are passionate about what we do, how we do and why we do it. Success will be determined by the quality and character of the people we bring into our organization and the performance they achieve. Our culture is driven by the KPA core values - Excellence, Agility and Teamwork. Come join our team of talented professionals and work with a company that appreciates and rewards people who make a difference.
Position Overview:We're seeking a strategic, data-driven Paid Media Manager to own and optimize our entire paid advertising ecosystem. In this role, you'll be the architect of our paid media strategy-managing multi-channel campaigns across LinkedIn, Google, display, and programmatic platforms while continuously driving down cost-per-acquisition and scaling pipeline contribution.This isn't a "set it and forget it" role. You'll be deeply hands-on: building campaigns from scratch, writing ad copy, analyzing performance data daily, running A/B tests, and making real-time optimizations. You'll also be strategic: developing audience segmentation frameworks, building annual media plans, and partnering cross-functionally with Sales, Product Marketing, and Creative teams to ensure paid programs align with business priorities.
Key Responsibilities:Paid Media Management (70% of time):
Develop channel strategy: LinkedIn, Google Ads, display/programmatic, retargeting, social (Facebook, YouTube)
Build audience segmentation and targeting: job titles, industries, account lists, lookalikes, intent data
Create and manage campaigns aligned to Primary, Secondary, and Evergreen initiatives
Write ad copy and coordinate creative development (working with Graphic Designer)
Manage budgets, bids, and pacing across channels
Conduct A/B testing: ad creative, messaging, targeting, landing pages
Optimize campaigns weekly based on performance data
Manage vendor relationships: ad platforms, agencies, DSPs
Trade Publication & Industry Media (15% of time):
Research and recommend industry publications for advertising (Safety+Health, EHS Today, ISHN, etc.)
Negotiate media buys and sponsorships
Coordinate creative production for print/digital ads
Measure publication effectiveness and ROI
Landing Page & Conversion Optimization (15% of time):
Build landing pages for campaigns (working with Marketing Coordinator)
Conduct conversion rate optimization (CRO): A/B testing headlines, CTAs, forms, layouts
Implement tracking: UTMs, conversion pixels, attribution
Partner with Marketing Automation Manager on form strategy and lead routing
Metrics Owned:
Cost per MQL and cost per SQL by channel
Paid channel contribution to pipeline and revenue
Conversion rates (CTR, form fill, MQL)
Return on ad spend (ROAS)
CAC payback period
Required Skills and Experience:
Bachelor's degree in related field such as business or marketing, or equivalent experience
Expert-level knowledge of LinkedIn Campaign Manager and Google Ads
Experience with programmatic/display advertising platforms
Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment
Excellent written and verbal communication skills, with an ability to succinctly communicate complex technical concepts to a broad audience
Ability to measure success in driving engagement and effectively communicating key metrics
Self-motivated, able to work autonomously and collaborate with remote teams, and is adaptable to changing priorities
Ability to coordinate efforts cross-functionally to achieve positive end results
Compensation:
Annual Base Salary Range of 80k-90k
Annual Bonus Opportunity of 10%
Don't meet every job requirement? At KPA, we are dedicated to building a diverse, inclusive, and authentic workplace. Studies have shown that women and people of color are less likely to apply unless they meet every requirement. If you're excited about the role but your past experience doesn't align perfectly with every qualification, we still encourage you to apply! You might just be the right candidate for this or other roles.
As a growing company KPA values its employees by supporting them with a full benefits package including Medical, Dental, Vision, Flexible Spending Accounts, PTO, Paid and Floating Holidays, 401k with Company match and immediate vesting, Company-funded Life Insurance, Employee Assistance Programs, and No-cost Mental Health Benefits.
About KPA
Founded in 1986, KPA is a leading provider of Environment, Health & Safety (EHS), and Workforce Compliance software and consulting services. KPA solutions help clients identify, remedy, and prevent workplace safety and compliance problems across their entire enterprise. The combination of KPA's software, consulting services, and award-winning training content helps organizations minimize risk so they can focus on what's important-their core business.
We are passionate about what we do, how we do and why we do it. Our culture is driven by the KPA core values - Integrity, Helpful, Excellence, Agile, Respectful, and Teamwork. Success will be determined by the capabilities, energy and character of the people we bring into our organization and the performance they achieve.
KPA, with headquarters in Colorado and teammates throughout the United Sates, is recognized as one of Colorado's Best Places to Work to Work by Built In Colorado for 2025, making the list six years running.
KPA is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, and compensation, to all qualified applicants and employees without regard to race, religion, religious dress/grooming, color, ethnicity, sex (including sex stereotyping), sexual orientation, gender identity or gender expression, national origin, ancestry, citizenship status, creed, uniform service member status, military or veteran status, marital status, pregnancy, breast-feeding and/or pregnancy-related conditions, age, protected medical condition, leave status, physical or mental disability, genetic characteristics, or any other legally-protected status in accordance with the requirements of all federal, state and local laws. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
If you need assistance or an accommodation due to a disability, you may contact us at *********.
Please see our Candidate Privacy Notice here
$90k-128k yearly est. Auto-Apply 19d ago
Performance Marketing Manager
Wizard 4.4
Remote
Wizard is the top-performing AI Shopping Agent, delivering the best products from across the web with unmatched accuracy, quality, and trust.
The Role
We're hiring a Performance Marketer to own paid acquisition strategy and execution across core and emerging channels. This role is responsible for driving efficient, scalable growth through rigorous experimentation, optimization and close collaboration with other teams. You will be expected to think strategically, test relentlessly and continuously improve signal quality and outcomes as Wizard scales.
What You'll Do
Own paid acquisition strategy and day to day execution across Meta, Google, Reddit and future channels
Manage budgets, pacing and channel mix to balance efficiency and scale
Continuously optimize campaigns and design and run structured experiments
Launch and test new channels, formats and strategies
Analyze performance data to identify insights and opportunities. Iterate quickly based on results and share documented learnings across teams.
Work closely with the data teams to define success metrics, testing and reporting.
Partner with Creative to define what to test and why
Build and maintain performance documentation (tests, results, decisions)
What Success Looks Like
Paid acquisition scales with improving or stable efficiency
Clear understanding of what drives high intent users
Strong experimentation cadence with documented learnings
Tight alignment with other teams
A paid growth engine built for long term sustainability
Ideal Background
5+ years of experience in performance marketing or paid growth roles
Hands on experience managing paid channels
Strong analytical skills and comfort working with data
Experience with consumer or marketplace products
Bonus: experience in Agentic AI or e-Commerce spaces
Compensation & Benefits
The expected base salary range for this role is $140,000-$175,000, and will vary based on skills, experience, role level, and geographic location. Final compensation will be determined by considering these factors alongside overall role scope and responsibilities.
In addition to base salary, Wizard offers:
Equity in the form of stock options
Medical, dental, and vision coverage
401(k) plan
Flexible PTO and company holidays
Fully remote work within the United States
Periodic company offsites and team gatherings
Wizard is committed to fair, transparent, and competitive compensation practices.
$140k-175k yearly Auto-Apply 8d ago
Lifecycle Marketing Manager
Propel Schools 4.2
Remote
About Us
Propel is on a mission to build technology that strengthens the social safety net. We're a passionate team of ~100 Propellers who envision a future where every American has the tools and resources they need to thrive.
The Role
Lifecycle marketing is at an exciting inflection point. We've laid the groundwork with early wins in driving revenue growth and retention, but we're still in the early stages of building a scaled lifecycle marketing program. This role provides a unique opportunity to drive a disproportionate impact on a business that is keenly focused on growth, while helping over 5 million low-income Americans who deeply value our product.
We're looking for a Lifecycle Marketing Manager with a high sense of ownership and creativity to continue our work in growing revenue through email, push and in app channels as well as driving new channel exploration. You'll report to the Senior Manager, Lifecycle Marketing and partner closely with brand, marketplace, product, product marketing, data and engineering teams.
What You'll Do
Optimizing and driving performance of Propel's lifecycle marketing revenue program - defining strategy, setting channel mix, and driving growth while maintaining strong user engagement
Translate strategy into executional excellence - partner with our marketplace and healthcare teams to run high-performing promotional campaigns across core channels (email, push, in app), and test new approaches for optimizing and engagement and conversion
Manage and optimize lifecycle marketing performance, including forecasting and reporting performance to leadership and cross-functional partners
Build a high-performing creative engine and developing testing frameworks and workflows that consistently deliver new creative winners
Lead rigorous A/B and incrementality testing, using structured analytics to unearth learnings and drive step-change improvements in performance
Advance our attribution and modeling capabilities by determining the optimal approach for attributing conversions and revenue to lifecycle marketing efforts and how to use modeling and other techniques to optimize performance
Collaborate with marketplace, healthcare, and product teams to drive growth - ensuring cohesive messaging, seamless user journeys, and automating winning strategies to drive growth
Requirements
5-7 years managing lifecycle marketing programs for 500K+ users at consumer-tech companies, particularly mobile apps using a modern CRM tech stack (Braze preferred)
Deep familiarity with email, push, SMS, and in app channels and how to optimize them (Note: Email coding experience is not required, but must understand html/css basics and be able to QA campaigns)
Deep understanding of revenue generation strategies (personalization, retargeting, etc.) and tactics across the customer lifecycle (onboarding, reactivation, etc.).
Strong grasp of lifecycle marketing channel best practices with a trained eye for what wins and why. Track record of building systems and playbooks with creative partners and AI tools to consistently generate high-performing assets across channels
Exceptional analytical thinker -adept at structuring and executing complex analyses to uncover insights, evaluate tradeoffs, and inform high-impact marketing decisions
Clear and persuasive communicator-able to synthesize insights into clear narratives and align stakeholders across marketing, product, data, and finance
Familiar with LCM attribution approaches (e.g. UTM's, holdouts, etc.) and able to speak to the nuances of various attribution approaches
Comfortable managing external agency relationships as well as internal stakeholder relationships with a clear coaching and accountability style
Thrives in high-ownership environments; equally comfortable setting strategy and rolling up sleeves to execute
At Propel, you'll enjoy:
Meaningful work and a strong shared sense of mission
Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats a few times per year.
20 Days of PTO
4% 401K match
$10k lifetime spend towards Carrot Fertility
Excellent Medical, Dental and Vision options
Other health and mental health focused benefits and perks
Propel builds compensation bands referencing the 75th percentile of compensation for companies like us.
Expected
compensation for the role as scoped is $120,000 - $135,000 and will be based on how a candidate matches to our internal leveling guide.
Additional Considerations:
We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities.
We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.
Background Check Requirement: For roles with access to confidential employee or customer information, a background check may be conducted following a conditional offer. All background checks are handled in accordance with applicable laws, including the Fair Credit Reporting Act (FCRA).
More About Propel
Propel is a technology company that's strengthening the social safety net for people who receive government benefits. Over 5 million Americans trust the free, modern Propel app to manage their government benefits, save money, and get updates when their benefits change. We've also partnered with renowned institutions and organizations like Vote.org, GoFundMe, and GiveDirectly.
Propel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors, including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas.
Learn more about our impact from the press
Fintech Company Propel Announces $10 Million Fund For Food Stamp
Late Show With Stephen Colbert
How to Propel the Fight Against Poverty in America
How Tech is Helping Poor People Get Government Aid
Propel Routes Money to those Who Need it Most
How one tech startup is giving cash to SNAP recipients
Recipients Affected By Government Shutdown
How hunger relief groups say you can help feed your neighbors during the shutdown and beyond
Helping our Users Navigate this Crisis
Join us, and let's build something amazing together!
$120k-135k yearly Auto-Apply 20d ago
Manager of Marketing, Relationship Marketing
SEI 4.4
Remote
Sophia Learning is an industry-leading provider of low-cost, self-paced online general education courses that are transferable for college credit. We are looking for a strategic and data-driven Manager of Marketing, Relationship Marketing to join the Sophia marketing team.
The role of Manager of Marketing, Relationship Marketing will be responsible for owning the development and execution of the strategic roadmap for prospect conversion marketing campaigns and automated programs. When needed, this role will also support other teams across the Sophia Learning unit to create consistent omnichannel messaging to learners as well.
Reporting to the Director of Marketing, Sophia, this role will manage the strategy, planning, testing and analyzing of triggered, automated and ad hoc campaigns to support marketing channels across B2C, B2U (university partners ), B2K12 (high school audience), and other audiences as assigned. The role should integrate with our brand work, organic social, and paid channels to improve the prospect experience and drive conversion.
The right person for this role is innately curious, analytical, detail-oriented, and enjoys problem solving. They should thrive in a fast-paced, entrepreneurial company.
Essential Duties & Responsibilities:
Develop plans with clear strategic objectives and thoughtful measures of success.
Supervise the email marketing coordinator and ensure campaigns are built and executed correctly.
Leverage data analytics to identify key business performance insights and trends; communicate findings to internal stakeholders and business leaders across the organization.
Partner with Learner Facing, Product, Brand Marketing, Marketing Analytics, Reporting, and IT teams to build strategic and tactical roadmaps and deliver business objectives.
Participate in cross functional teams to support new and existing 1:1 programs to ensure strategic alignment.
Develop and drive out ongoing optimization testing across areas of responsibility.
Understand and stay ahead of privacy law and regulatory impact to this area of work.
Partner with IT implementation team to build roadmap to unlock additional capabilities to leverage across campaigns (primarily in Salesforce Marketing Cloud).
Draft creative briefs and work with internal and external creative teams to execute creative to leverage across campaigns
Job Skills:
Strong proficiency with marketing automation and relationship / conversion marketing best practices, particularly in email and SMS channels.
Strong experience implementing A/B and multi-variant testing and driving from strategy to execution.
Proficiency in Salesforce Marketing Cloud (or other CRM, though Salesforce is strongly preferred) and enterprise email service providers.
Experience with customer analytics and taking a data driven approach to campaigns (particularly in email and SMS).
Self-motivated with the ability to multi-task many projects simultaneously in a fast-paced environment, but knows when to ask for clarity and how to escalate concerns appropriately.
Strong written and verbal communication skills
Ability to analyze and present data and findings clearly, concisely, and accurately, and be able to draw meaningful conclusions and recommendations for action
Experience in optimizing landing pages and user funnels.
Effectively communicate, both up and down the management chain.
Work Experience:
6+ years of marketing experience
3+ years of marketing automation platforms, ideally Salesforce or Salesforce Marketing Cloud
2+ years of leadership experience in the areas listed above
Experience in working on SaaS or edtech products is preferred, but not required
B2C digital marketing experience required.
Education:
Bachelor's degree required
Other:
Must be able to travel occasionally should a business need arise. For most roles travel would not be common. Travel may involve plane, car or metro. In accordance with ADA policies, reasonable accommodations regarding travel limitations can be provided. Travel will be more common for roles such as Account Executives (25 - 50%), senior leaders (10 - 20%) or Capella Core Faculty (5 - 10%).
Ability to work onsite in Corporate or Campus location (in a typical office environment) may be required based on role. If so, this would include being mobile within the office, including movement from floor-to-floor using elevators or stairs.
If offsite or hybrid role, must have access to work in setting which enables meeting all requirements of the role (including privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
Faculty and Federal Work Study roles require access to work in setting which enables meeting all requirements of the role (including computer, privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
This role may require lifting, however reasonable accommodations will be provided in accordance with our ADA policies.
Must be able to meet critical thinking and problem solving aspects aligned to job duties, as well as effectively communicating with co-workers.
Must be able to work more than 40 hours per week when business needs warrant. Accommodations related to schedule may be considered.
Able to access information using a computer.
Other essential functions and marginal job functions are subject to modification.
SEI offers a comprehensive package of benefits to employees scheduled 30 hours or more per week. In addition to medical, dental, vision, life and disability plans, SEI employees may take advantage of well-being incentives, parental leave, paid time off, certain paid holidays, tax saving accounts (FSA, HSA), 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance as well as entertainment and retail discounts. Non-exempt employees are eligible for overtime pay, if applicable.
Careers - Our Benefits, Strategic Education, Inc
SEI is an equal opportunity employer committed to fostering an inclusive and collaborative culture where individuals can grow their careers and contribute fully. We strive to attract talent with broad experiences, skills and perspectives. We welcome applications from all. While it is not typical for an individual to be hired at or near the top end of the pay range at SEI, we offer a competitive salary. The actual base pay offered to the successful candidate may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay equity. Our Talent Acquisition Team is ready to discuss your interest in joining SEI. The expected salary range for this position is below.
$92,700.00 - $139,100.00 - Salary
If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at ***********************
.
$92.7k-139.1k yearly Auto-Apply 14d ago
Digital Marketing Strategist | Remote
Lifeway 3.8
Remote
Lifeway is seeking a Digital MarketingStrategist, Bibles & Reference to help grow our Bible & Reference category through multi-channel strategies, campaign execution, and strong project leadership. This is a remote-eligible role ideal for a creative marketer who thrives in a fast-paced, mission-driven environment and is passionate about using marketing to reach and disciple people through God's Word.
Why Lifeway?
Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you're a creator or storyteller, data guru or problem-solver, or anywhere in between, if you're passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.
Learn more about our culture at team.lifeway.com/culture-code
This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote
Responsibilities
Lives out Lifeway's mission and values, showing deep commitment to Kingdom work
Lead quarterly marketing campaigns and launches for Bible and reference products.
Develop briefs, timelines, and promotional strategies across print, digital, email, and retail channels.
Plan and execute email, paid social, and SEO campaigns; manage digital content on csbible.com, bhpublishing.com, and lifeway.com.
Analyze campaign performance and adjust tactics accordingly.
Coordinate with internal and external teams on asset creation, approvals, and launch execution.
Oversee video and image production; manage content for product pages and catalogs.
Track budgets and work with vendors for invoicing, procurement, and creative services.
Support Lifeway presence at conferences and events.
Moderate travel, occasionally overnight
Qualifications
Education
Bachelor's degree in Marketing, Communications or related field-
required
Master's degree,
preferred
Advanced graduate degree (PhD, etc),
not required
Skills, Knowledge, & Experiences, required
5+ years of marketing experience in corporate or agency settings
3+ years of experience in digital/email/video marketing
2+ years of experience coordinating projects or executing digital campaigns
Proficiency in marketing and project platforms like Salesforce Marketing Cloud, Workfront, Basecamp, and GA4
Strong strategic, analytical, and communication skills
Demonstrated success managing multi-channel campaigns with measurable results
Skills, Knowledge, & Experiences, preferred
Experience in publishing, ministry, or Christian retail markets - strongly preferred
Experience with Salesforce Marketing Cloud, Workfront, Basecamp, and GA4 - strongly preferred
Familiarity with WordPress, HTML, SharePoint, Firebrand
Experience managing vendors, media production, or event support
$54k-79k yearly est. Auto-Apply 41d ago
Remote Selling & Digital Capabilities Manager
Colgate 4.5
New York jobs
# 96720 - New York, New York, United States
Do you want to be part of a team that is building a future to smile about? What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions?
If this is how you see your career, Colgate is the place to be!
Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.
If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.
The Experience
The Remote Selling & Digital Capabilities Manager possesses a strategic and operational ownership of digital eco-system, including Remote Selling, eCommerce, Teledentistry.
They lead and develop a team of Remote Selling Territory Managers, identifying and defining capabilities, processes training, and implementation support for Territory Managers. Key goals are to build net sales, product mix, growing overall consumption of Colgate products and realize faster, more personalized and broader communication of our plans to professional Dental customers by continuously improving our engagement model and ensuring effective internal communication.
This role can be based anywhere in the contiguous US, though easy access to NY home office location is strongly preferred.
Specific Responsibilities:
Drive implementation of professional engagement strategy and ensure coherence across remote selling, eCommerce, CPD and other virtual sales/engagement channels
Define objectives and priorities for Remote Selling Territory Managers in alignment with national/regional priorities and communicate regularly to ensure clear expectations.
Establish and monitor individual performance against sales objectives
Define and develop engagement strategies and plans across COP digital ecosystem to drive sales growth
Provide agreed sales reporting & uncovering analytics insights across our Organization in a timely manner
Ensures coherent communication to professional Dental customers across all engagement channels
Determines required budget for, advises on and works together with external agencies to further build and maintain digital engagement channels (e.g. email marketing, scheduling system, and virtual visits)
Implementation of Customer aspects of SAP Marketing Cloud
Fosters and coaches agile tools and practices for faster, more personalized and broader customer communication throughout the CDO organization
Advises on areas for improvement across channels as a result of Remote Selling activities evaluations and customer feedback
Basic Qualifications:
Bachelor's degree or equivalent
Proven track record of superior remote sales achievement
Excellent communication skills (internal and external, all levels)
Preferred Qualifications
Professional selling, B2B2C experience preferred
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.
For more information about Colgate's global business, visit the Company's web site at ******************************** To learn more about Colgate Bright Smiles, Bright Futures oral health education program, please visit *************************** To learn more about Hill's and the Hill's Food, Shelter & Love program please visit ************************ To learn more about Tom's of Maine please visit ***************************
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.
$70k-84k yearly est. 60d+ ago
Integrated Marketing Project Manager
Marqeta 4.0
Remote
We're looking for a highly organized, proactive Integrated Marketing Project Manager to serve as the operational engine of our B2B marketing team. This pivotal role combines project management, traffic management, and integrated marketing coordination to ensure seamless execution of our campaigns and initiatives.
In this position, you'll maintain order amidst the hustle and bustle of a dynamic marketing environment, driving planning, routing, scheduling, and communication across stakeholders. You'll have the opportunity to shape best practices, optimize workflows, and build scalable systems that drive efficiency, visibility, and innovation. This role offers a unique growth opportunity with exposure to all aspects of marketing and the chance to learn from experienced professionals across brand, content, digital, ops and product marketing.
If you're proactive, detail-oriented, and thrive in a fast-paced environment with multiple moving parts, we'd love for you to join us.
The Impact You'll Have
Planning & Scheduling
Collaborate with marketing leadership to develop and maintain project roadmaps, integrated calendars, and capacity plans.
Manage end-to-end planning and execution for integrated B2B marketing campaigns-creating timelines, briefs, workflows, and QA checklists that ensure on-time delivery.
Schedule and prioritize tasks and deliverables across channels, ensuring alignment with campaign objectives and stakeholder expectations.
Drive weekly status meetings, proactively surfacing risks, dependencies, and resource needs.
Traffic & Workflow Management
Serve as the intake owner for marketing requests-triaging, prioritizing, and routing projects based on scope, capacity, and business priorities.
Route assets through the full production cycle, coordinating reviews across brand, creative, content, legal, compliance, product marketing, and external partners.
Monitor team capacity and adjust timelines, scope, or resources as needed.
Maintain organization across timelines, revisions, reviews, and version control.
Tracking, Reporting & Optimization
Implement systems and processes for tracking milestones, deliverables, status updates, and deadlines across all projects.
Generate regular reporting on progress, performance inputs, and blockers to improve decision-making and workflow predictability.
Identify and escalate risks that may impact timelines or deliverables.
Support operational analytics that feed campaign and channel performance reporting.
Integrated Marketing Coordination
Ensure all campaign components, including creative, messaging, web, email, digital channels, events, and sales enablement, stay aligned to a unified strategy.
Support the development of integrated plans, briefs, and launch calendars.
Coordinate channel activation to ensure assets go live flawlessly and on schedule.
Stakeholder Communication
Serve as the primary point of contact for stakeholders across the marketing team.
Provide ongoing updates on project status, timelines, deliverables, and risks.
Facilitate cross-functional communication to drive clarity, alignment, and trust.
Identify opportunities to streamline communication and improve stakeholder satisfaction.
Best Practices & Tooling
Research emerging project management methodologies, tools, and workflow approaches-especially around platforms like Asana, Jira, and AI-driven productivity tools.
Develop and document operating procedures and best practices that increase efficiency and scalability.
Provide training, guidance, and support to team members on tool usage and workflow adoption.
Champion continuous improvement and help shape a culture of operational excellence.
Who You Are
4-7+ years of experience in marketing project management, traffic coordination, integrated marketing, or similar roles-ideally in a B2B environment.
Strong understanding of marketing workflows, including creative, content, digital, and GTM processes.
Experience with project management tools such as Asana, Monday.com, Jira, or similar (AI tools a plus).
Excellent communication, stakeholder management, and time-management skills.
Proven ability to manage multiple projects simultaneously in a fast-paced environment.
Bonus: Experience in SaaS, fintech, payments, tech, or other complex B2B industries.
Highly organized, detail-obsessed, and skilled at bringing order to complexity.
A proactive communicator who keeps stakeholders informed before they ask.
Able to manage multiple initiatives simultaneously, without sacrificing quality.
Calm, resourceful, and solutions-oriented during shifting priorities or tight deadlines.
Eager to learn, grow, and contribute to a high-performing marketing team.
Typical Process
Application Submission
Recruiter phone call
Hiring manager video call
Virtual “Onsite” consisting of 4-5, 45 min calls
Offer!
At this point, we hope you're feeling excited about the role. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out-and set you apart-especially if your career has taken some extraordinary twists and turns. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so again, don't hesitate to apply - we'd love to hear from you.
Compensation and Benefits
Marqeta is a Flex First company which allows you to choose your best working environment, whether that be from home or at a company office. To support Flex First, we calibrate pay to a competitive value according to working location. Compensation is aligned according to three tiers within the United States:
National: A baseline tier that applies to most of the geographic territory of the United States.
Premium: Slightly elevated from the National tier, and oriented toward a narrower set of higher cost-of-living areas, such as Los Angeles CA and Seattle WA
Premium Plus: A tier for the most expensive working areas, like the San Francisco Bay area and New York City.
Visit this page or consult with a Recruiter to determine which tier would be applicable to you.
When determining salaries, we consider several factors including, but not limited to, skills, prior experience, and work location. The new-hire base salary range for this position is:
National: $74,600 - $93,200
Premium: $80,800 - $101,000
Premium Plus: $87,000 - $108,800
We also believe in recognizing the contributions of our people. That's why we award annual bonuses to eligible employees, rewarding both individual performance and the success of the entire company.
Along with monetary compensation, Marqeta offers
Multiple health insurance options
Flexible time off - take what you need
Retirement savings program with company contribution and after tax contributions
Equity in a publicly-traded company and an Employee Stock Purchase Program
Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
Free therapy sessions, financial and professional coaching, and legal advice
Monthly stipend to support our remote work model
Annual “development dollars” to support our people growth and development
Through Flex First, the freedom to live and work wherever you and your family thrive
About Marqeta
Marqeta is on a mission to change the way money moves. We're one of the earliest enablers of embedded finance, a market opportunity sized up in the trillions. Our card issuing platform provides unprecedented flexibility and control for companies to issue cards, authorize transactions, and manage payment operations in real time. Marqeta is powering the most well known brands in the new economy (Block, Cash App, Affirm, Instacart, Doordash, Uber, Walmart, etc). You don't need to be a Payments expert to join the Marqeta Team, let us help you with that. This is the opportunity of a lifetime to work with innovators around the world and unlock equitable financial access for all.
Marqeta's Values
- Solve for the Customer: With a deep understanding of our customers' business and empathy for their needs, we deliver products and services that drive their success. Earning and keeping their trust guides everything we do.
- Do What's Right: Knowing businesses and livelihoods depend on us, we pursue solutions that disrupt responsibly and deliver high-quality results that our customers count on. We own our work from start to finish.
- Simplify and Innovate: We approach challenges with curiosity and take smart risks. Innovation comes from finding better, simpler ways to achieve extraordinary outcomes.
- Win as a Team: We succeed together by embracing diverse perspectives and pushing each other to raise the bar. We lead with humility and set aside hierarchy to work as a team.
- Make it Count: We drive forward with focus and agility. With a sense of urgency and purpose, we get the job done, and done right.
Equal Employment Opportunity, Accommodations and Privacy
Marqeta is an equal opportunity employer committed to an inclusive workplace that fosters belonging. We do not discriminate based on race, color, religion, sex (including pregnancy, lactation, childbirth, or related medical conditions), veteran status or uniformed service member status, age, national origin or ancestry, citizenship or immigration status, physical or mental disability, gender identity, gender expression, sexual orientation, genetic information (including testing or characteristics) or any other characteristic protected by applicable law. We also consider qualified applicants with criminal histories, consistent with legal requirements.
Marqeta endeavors to make reasonable accommodations for applicants with disabilities. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please submit this form with your specific accommodation request.
Personal data that is provided as part of the application and recruitment process is processed in accordance with the Applicant Privacy Notice. Additional information for California residents can be found here.
$80.8k-101k yearly Auto-Apply 13d ago
Senior Product Marketing Manager
Skillsoft 4.7
Remote
At Skillsoft, we propel organizations and people to grow together through transformative learning experiences. We believe every team member has the potential to be AMAZING. Join us in our quest to transform learning and help individuals unleash their edge.
Skillsoft is seeking a Senior Product Marketing Manager to be part of a cross-functional team of marketers for our B2B-focused market segment. Together, this team is accountable for using market and customer research to shape the market narrative, positioning, and customer value propositions to ensure our platform is seen as essential to workforce transformation. In this role, you will have the opportunity to lead highly effective B2B acquisition and growth strategies for Skillsoft's platform. In this role, you will have access to market, customer, and product inputs and develop go-to-market plans that significantly impact our market share. The ideal candidate will have deep experience in platform or solutions marketing. As well as a passion for understanding customers and a successful technical and SaaS product marketing track record.
Responsibilities
Deliver compelling platform positioning messaging to our target audience across multiple channels, differentiating our platform from the competition
Market Differentiation: Collaborate with Product Management, Sales Leaders, Customer Success, and other stakeholders to refine our industry narrative and the depth of capabilities, solutions, and partnerships
Go-to-Market Strategy: Drive the development and execution of a strategic marketing plan and tactics focused on the enterprise Technology Solutions, AI buyer, a high-growth segment, including the launch of strategic new solutions
Price Modeling: Influence packaging and pricing strategies for our products
In this role, you'll have the tools and resources to understand our platform, products and use cases, and be responsible for increased new business and high customer retention rates you'll influence strategy and KPI targets
Here's What We Are Searching For:
Skills & Qualification Requirements
Ability to think strategically about platform and product differentiation, pricing models, and competitive pressures
Highly motivated about identifying and building profitable market driven business opportunities to help drive revenue
Qualification Requirements
12+ years of experience successfully implementing global B2B SaaS product marketing plans across direct sales channels for SaaS products with a Bachelor's degree in marketing or related business discipline
Subject matter expertise with platform, and technology solutions including AI and emerging technologies, and the ability to translate technical capabilities into business value
Expertise in synthesizing customer, product, and marketing data to make recommendations
Strong interpersonal skills with ability to effectively present and sell information both internally and externally
Experience collaborating and driving results within a matrixed international marketing organization and comfortable delivering in a lean, cross-functional team with ambiguity
Polished communication and executive presentation experience delivering confident, concise briefings to sales and product leadership
Ability to travel up to 20-25%
Desired Requirements
MBA and / or Product Marketing Certifications
Target base salary range for this job requisition is anticipated to be approximately $160,000 - $200,000 annually.
We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off.
The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.
MORE ABOUT SKILLSOFT:
Skillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets - their people - and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance.
Skillsoft is partner to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, which offers measurable impact across the entire employee lifecycle. Learn more at ******************
Thank you for taking the time to learn more about us.
If this opportunity intrigues you, we would love for you to apply!
NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
Skillsoft is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
$160k-200k yearly Auto-Apply 5d ago
Associate Director of Marketing - North America
Kaplan, Inc. 4.4
Remote
The Associate Director of Marketing, North America, leads the full marketing agenda across the U.S. and Canada. Reporting to the Global Director of Marketing, this role owns the strategy, execution, and optimization of all marketing campaigns end-to-end, including digital, CRM, content, events, and agent-facing activity. The role works at the intersection of student recruitment, agent engagement, and university partnerships to deliver high-impact, measurable marketing outcomes. You will lead and develop the North America Marketing team, fostering a culture of innovation, experimentation, GenAI-enabled content creation, and results-driven performance across all activities.
About Us
We are Kaplan International. In North America, we partner with leading universities across the United States and Canada to help international students access high-quality undergraduate and graduate programs. Through our direct admissions support and our broader global network, we enable students from the entire globe to succeed at institutions in destinations such as New York, Victoria, Boston, and Arizona. We work closely with education agents, sponsoring organizations, and school counselors worldwide to attract and support students seeking a transformational North American education experience. Our commitment to strong university partnerships and effective marketing is central to achieving our goals and serving a diverse global community.
Key Responsibilities
1. North America Marketing Leadership
Lead the NA marketing strategy, annual planning, budget oversight, and performance outcomes.
Maintain a strong understanding of market opportunities and challenges and translate these into actionable marketing initiatives.
Represent NA Marketing in leadership and cross-functional forums, ensuring alignment with Student Recruitment, Admissions, Partnerships, U.S.-onshore teams, and central Digital/Brand teams.
2. End-to-End Campaign Ownership
Oversee the development, execution, and optimization of campaigns across paid media, CRM, content, social, events, partnerships, and agent channels.
Continuously refine student marketing journeys to improve engagement, scalability, and yield.
Drive a rapid testing and experimentation mindset to accelerate performance gains.
3. Agent Marketing Strategy & Delivery
Work with Recruitment leads to deliver a strong agent marketing strategy for North America.
Provide agents with compelling content and clear value propositions.
Develop toolkits, playbooks, and campaigns that strengthen agent engagement and enhance regional visibility.
4. North America Product Marketing
Manage the NA Product Marketing Manager and oversee the development of value propositions and proof points tailored to regional audiences.
Lead go-to-market strategies for new programs, partnerships, and accommodation offerings.
Incorporate customer insight, data, and competitive analysis into all messaging and content.
5. Team Development & Operating Rhythms
Lead, coach, and support the NA marketing team, encouraging growth in analytics, agile practices, GenAI adoption, and strategic execution.
Foster a culture of curiosity, accountability, and innovation
6. Brand, Creative & Regional Localization
Collaborate with the UK Marketing and Brand & Creative teams to maintain global brand consistency while ensuring effective localization for student recruitment markets.
Oversee the development of content tailored for international student audiences with a focus on outcomes and storytelling.
Uphold brand standards while enabling regional agility.
7. Performance, Insights & Commercial Alignment
Own performance reporting for NA marketing and provide insights on ROI, lead quality, conversion rates, agent engagement, and funnel trends.
Recommend strategic and tactical adjustments to support enrollment and revenue goals.
Align marketing activity closely with regional commercial forecasts and planning.
Qualifications and Skills
Required
Experience leading marketing strategy and execution in a regional or multi-market context.
Proven success managing end-to-end campaigns across digital, CRM, and offline channels.
Strong analytical skills and experience using data, experimentation, and insight to drive performance.
Solid understanding of U.S. and/or Canadian higher education, international education, or a comparable sector.
Experience managing and developing marketing teams and influencing cross-functional stakeholders.
Skilled in funnel analytics, performance dashboards, and ROI-focused decision-making.
Strong ability to craft compelling, region-specific narratives and value propositions.
Preferred
Experience with agent or B2B marketing.
Familiarity with GenAI workflows and marketing automation.
Experience working within evolving organizational environments
Physical Requirements
Sitting
Standing
Walking
Climbing
Lifting up to 50+ pounds
Pulling
Pushing
Carrying
Grasping
Reaching
Bending
Visual Acuity
Color Determination
Speaking
Listening
Travel Requirements
This role requires travel across the United States and Canada to collaborate with university partners, support marketing initiatives, and engage with internal teams. International travel may also be required for Europe-based meetings and events, as well as key recruitment markets worldwide-including agent visits, conferences, and leadership gatherings. Travel volume will vary based on business priorities.
Our Working Environment
As a key member of the Marketing team, you will join a collaborative, mission-driven group focused on supporting global student success. Based on the East Coast, this role operates primarily remotely, with opportunities to meet in person with colleagues, university partners, and teams across the U.S. and Canada. You will work closely with Student Recruitment teams to ensure strong alignment between marketing strategy and regional enrollment priorities. Across Kaplan International, you'll collaborate with colleagues from more than 50 countries who bring diverse perspectives and experience to a global, multicultural organization. We proudly champion wellbeing, inclusion, and community through employee networks and development programs.
Location
Remote/Nationwide, USA
Employee Type
Employee
Job Functional Area
Marketing Design
Kaplan lnternational is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. If you require any adjustments or additional support within the recruitment process, please contact us directly. All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Compensation for specific positions are based on job level, skills, years of experience, and education, among other factors. Additionally, certain positions are bonus or commission eligible.
$31.2k yearly Auto-Apply 22d ago
Sr ABM and Paid Social Media Manager (Remote)
Cengage Learning 4.8
Ohio, IL jobs
We believe in the power and joy of learning At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Cengage Group's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life.
Our culture values inclusion, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see ***********************************************************
Join Cengage's Infosec marketing team as a Senior ABM and Paid Social Media Manager and help us build the future of cybersecurity awareness and training! This is an outstanding opportunity to lead our world-class account-based marketing (ABM) initiatives and flawless paid social media strategies. You will collaborate with ambitious sales and marketing leaders to successfully implement high-impact programs that drive business growth.
Essential functions:
* Partner closely with sales and cross-functional teams to integrate ABM initiatives with broader go-to-market strategies, ensuring seamless execution and measurable outcomes.
* Own the strategy, planning, execution, and measurement of strategic 1:1 and 1: Few ABM programs for target accounts. Use data-driven insights to speed up deal cycles, increase revenue growth, and grow account penetration.
* Develop and implement nurturing strategies for Sales' target accounts.
* Build personalized multi-touch campaigns with account- and persona-specific messaging.
* Build tailored marketing materials for target accounts.
* Continuously optimize programs based on data and Sales feedback.
Qualifications:
* Bachelor's degree or equivalent experience in the industry is required.
* Minimum 5 years of relevant B2B marketing experience.
* Proven success in planning and accomplishing ABM campaigns that drive pipeline and revenue.
* Strong understanding of B2B buyer journeys and enterprise sales cycles.
* Experience with ABM platforms and CRM/marketing automation tools.
* Data-driven approach with the ability to interpret metrics and optimize campaigns.
* Expertise in paid social media strategy, planning, and implementation (primarily LinkedIn).
* Experience with analytics and a passion for proving marketing results across the marketing and sales funnel.
* Excellent project management, communication, and relationship-building skills.
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
In this position, you will be eligible to participate in the company's discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.
10% Annual: Individual Target
$77,100.00 - $100,200.00 USD
$77.1k-100.2k yearly Auto-Apply 17d ago
Social Media Manager / Copywriter
Northwest Nazarene University 3.4
Nampa, ID jobs
The Social Media Manager / Copywriter plays a key role in shaping Northwest Nazarene University's voice across social media platforms. This position manages the University's social media presence, develops engaging content, analyzes performance trends and supports the University's strategic communication goals through thoughtful writing and storytelling. As a member of the Creative Team, this role collaborates closely with colleagues across Marketing & Communications and Admissions to ensure consistent messaging, strong audience engagement and alignment with NNU's mission, vision and values.
This is a full-time, non-exempt position which reports to the Director of Marketing and Communications.
Essential Functions
Manage NNU's official social media accounts and content calendar, including strategy, planning, posting, engagement and performance analysis
Develop and maintain a consistent on-brand social media design aesthetic and voice across platforms
Monitor social media trends, analytics (in collaboration with the Digital Technologies Manager) and emerging tools to inform content strategy and audience growth
Collaborate with internal partners to plan and execute social media campaigns that align with University enrollment and priorities
Develop benchmarks and goals for social engagement, follower growth and content reach
Monitor and engage with the campus community, prospective students, parents and alumni across platforms to foster connection and manage real-time conversations
Highlight authentic stories and experiences using user-generated content from students, alumni and campus partners
Provide guidance or training for campus partners managing affiliated social accounts to ensure consistency with University standards
Using a social listening tool, monitor University channels for engagement trends, emerging issues and sentiment changes; alert the Content & Editorial Manager and Director of Marketing to potential risks, crises or opportunities requiring institutional response
Coordinate with the Content & Editorial Manager to ensure that social media content and tone reflect institutional messaging and editorial standards
Serve as the backup Copywriter for the Marketing & Communications team
Serve as the lead writer for institutional email communication plans and messaging framework
Partner with undergraduate and graduate admissions teams to develop and manage email communication plans that support recruitment goals
Serve as a member of the Marketing Creative Team
Perform other duties as assigned
Requirements
Required Qualifications
Bachelor's degree
2+ years of related professional experience
Proven ability to write clear, engaging and on-brand copy for diverse audiences and platforms
Proficiency in managing multiple social media channels and interpreting performance analytics
Strong understanding of digital marketing trends, platform algorithms and audience engagement strategies
Basic content creation skills for social platforms (reels, short-form video, photo, etc.)
Understanding of SEO principles and keyword strategy for digital content (or willingness to learn)
Exceptional organizational skills and attention to detail
Excellent interpersonal communication and collaborative abilities
Ability to maintain a high degree of confidentiality
Commitment to and understanding of the University's mission, vision and values
Compensation
Salary will be determined by the educational background and experience. Personnel receive a generous benefits package including health, vision and dental insurance for employee and family, life and disability insurance, flexible & health spending plan, tuition benefits, annual & sick leave, opportunities for professional development and a retirement program.
Northwest Nazarene University is an Equal Opportunity employer. As an educational institution operating under the auspices of the Church of the Nazarene, Northwest Nazarene University is permitted, and reserves the right, to prefer employees on the basis of religious preference.
$52k-61k yearly est. 60d+ ago
Social Media Manager / Copywriter
Northwest Nazarene University 3.4
Nampa, ID jobs
The Social Media Manager / Copywriter plays a key role in shaping Northwest Nazarene University's voice across social media platforms. This position manages the University's social media presence, develops engaging content, analyzes performance trends and supports the University's strategic communication goals through thoughtful writing and storytelling. As a member of the Creative Team, this role collaborates closely with colleagues across Marketing & Communications and Admissions to ensure consistent messaging, strong audience engagement and alignment with NNU's mission, vision and values.
This is a full-time, non-exempt position which reports to the Director of Marketing and Communications.
Essential Functions
* Manage NNU's official social media accounts and content calendar, including strategy, planning, posting, engagement and performance analysis
* Develop and maintain a consistent on-brand social media design aesthetic and voice across platforms
* Monitor social media trends, analytics (in collaboration with the Digital Technologies Manager) and emerging tools to inform content strategy and audience growth
* Collaborate with internal partners to plan and execute social media campaigns that align with University enrollment and priorities
* Develop benchmarks and goals for social engagement, follower growth and content reach
* Monitor and engage with the campus community, prospective students, parents and alumni across platforms to foster connection and manage real-time conversations
* Highlight authentic stories and experiences using user-generated content from students, alumni and campus partners
* Provide guidance or training for campus partners managing affiliated social accounts to ensure consistency with University standards
* Using a social listening tool, monitor University channels for engagement trends, emerging issues and sentiment changes; alert the Content & Editorial Manager and Director of Marketing to potential risks, crises or opportunities requiring institutional response
* Coordinate with the Content & Editorial Manager to ensure that social media content and tone reflect institutional messaging and editorial standards
* Serve as the backup Copywriter for the Marketing & Communications team
* Serve as the lead writer for institutional email communication plans and messaging framework
* Partner with undergraduate and graduate admissions teams to develop and manage email communication plans that support recruitment goals
* Serve as a member of the Marketing Creative Team
* Perform other duties as assigned
Requirements
Required Qualifications
* Bachelor's degree
* 2+ years of related professional experience
* Proven ability to write clear, engaging and on-brand copy for diverse audiences and platforms
* Proficiency in managing multiple social media channels and interpreting performance analytics
* Strong understanding of digital marketing trends, platform algorithms and audience engagement strategies
* Basic content creation skills for social platforms (reels, short-form video, photo, etc.)
* Understanding of SEO principles and keyword strategy for digital content (or willingness to learn)
* Exceptional organizational skills and attention to detail
* Excellent interpersonal communication and collaborative abilities
* Ability to maintain a high degree of confidentiality
* Commitment to and understanding of the University's mission, vision and values
Compensation
Salary will be determined by the educational background and experience. Personnel receive a generous benefits package including health, vision and dental insurance for employee and family, life and disability insurance, flexible & health spending plan, tuition benefits, annual & sick leave, opportunities for professional development and a retirement program.
Northwest Nazarene University is an Equal Opportunity employer. As an educational institution operating under the auspices of the Church of the Nazarene, Northwest Nazarene University is permitted, and reserves the right, to prefer employees on the basis of religious preference.
$52k-61k yearly est. 60d+ ago
Director, Marketing Operations
Newsela 4.2
New York, NY jobs
The Role As the Director of Marketing Operations, you will serve as the strategic architect and senior owner of Newsela's marketing operations infrastructure. You will define and lead the long-term MarTech, data models, analytics and operations roadmap that enables our go-to-market (GTM) teams to scale efficiently, accelerate demand, and improve educator engagement across our product suite.
In this role, you will partner closely with senior GTM leadership, and ensure our systems, reporting frameworks, and operational processes support high-velocity growth. You will bring deep analytical expertise, translate complex data into actionable insight, and guide senior leaders in making data-informed decisions that accelerate demand and drive impact.
You will lead a high-performing team and drive the advanced strategic and analytical leadership necessary to evolve our Marketing Operations function. This role is well suited for someone who thrives in complex, data-driven environments and enjoys shaping high-impact operational strategy.
You Will:
Strategic Leadership & Vision
* Define and lead the Marketing Operations strategic vision and multi-year roadmap, ensuring alignment with Newsela's marketing objectives, growth targets, and company OKRs.
* Serve as the senior leader over Newsela's end-to-end Marketing Technology stack, defining the long-term architecture, integration strategy, governance model, and investment decisions.
* Establish and drive operational frameworks and standards that create measurable efficiency, scalability, and data accuracy across all marketing channels and GTM motions.
Advanced Analytics & Insights
* Lead the enterprise marketing analytics function, leveraging AI-driven tools and models to deliver insights that inform GTM strategy, forecast performance, and optimize demand-generation workflows (e.g., predictive scoring, segmentation, content routing, attribution), improving lead quality, campaign efficiency, and overall funnel performance.
* Define and govern Newsela's marketing attribution model, funnel performance standards, segmentation logic, and experimentation analytics.
* Partner with cross-functional stakeholders to ensure a unified, accurate view of pipeline, performance, and customer engagement across BI tools.
Systems & Operational Excellence
* Architect, optimize, and govern all core operational flows. Including lifecycle automation, lead scoring, lead routing, campaign infrastructure, audience segmentation, and MQL frameworks.
* Ensure data integrity, system hygiene, and reliable data flow from website to Marketo to Salesforce and through downstream systems.
* Evaluate and implement new technologies that enhance automation, analytics, personalization, and operational efficiency.
Cross-Functional Executive Partnership
* Act as a trusted strategic partner to GTM leadership, influencing decisions with operational insights and data-driven recommendations.
* Collaborate with program leads and channel owners to optimize campaign performance, improve conversion funnels, and accelerate demand generation.
* Partner with Finance and Sales leadership on forecasting, pipeline analytics, campaign ROI analysis, and planning cycles.
Team Leadership & Talent Development
* Lead, expand, and mentor a high-performing Marketing Operations team, cultivating a culture of accountability, innovation, and continuous improvement.
* Provide coaching, professional development, and clear success metrics to enable your team to deliver meaningful impact at scale.
* Oversee vendor relationships and guide cross-functional teams through operational change-management, system rollouts, and process transformation.
Why You'll Love This Role
* You will shape the analytical foundation that drives Newsela's GTM strategy.
* You will lead the evolution of our attribution, forecasting, and performance analytics frameworks.
* You will influence major business decisions by delivering insights grounded in data and operational excellence.
* You'll work cross-functionally with senior leaders to solve complex, high-impact analytical and systems challenges.
Why You're a Great Fit
* 8+ years in Marketing Operations, Revenue Operations, or Analytics within B2B SaaS environments.
* Deep expertise in advanced analytics, including attribution modeling, experimentation, forecasting, and BI tools (e.g., Tableau).
* Proven ability to build complex systems, automate operational workflows, and establish scalable operating frameworks.
* Strong leadership skills with experience guiding teams through analytical and technical work.
* Exceptional communication skills, with the ability to distill sophisticated analyses into clear guidance for stakeholders at all levels.
* A strategic thinker with the capacity to operate at both a high altitude and a hands-on analytical depth.
Base compensation: $120,000 - $135,000 + 7.5% annual bonus target
Why you'll love working at Newsela:
* Health & Wellness: Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as pet insurance, free access to the Calm app, and more to help you stay healthy: mind, body, and soul.
* Work From Home: We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!
* Supporting ALL Families: Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
* Financial Wellbeing: Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.
* Time Off: Flexible PTO plus 10 company holidays plus winter break (Dec 24th - Jan 1st).
* Professional Development: Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.
* Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.
About Newsela:
Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.
#LI-Remote
$120k-135k yearly Auto-Apply 6d ago
Growth Marketing Contractor
Heard Museum 3.9
Remote
Heard is on a mission to make running a private practice feel simpler, more sustainable, and more confident for therapists. We help therapists understand their money, stay organized, pay taxes, and build practices that support their lives, not just their income.
As we scale, growth is not just about driving more traffic. It is about showing up in the moments therapists are actively searching for answers, earning trust early, and creating an experience that makes it easy to take the next step with confidence.
We are looking for a Growth Marketing Contractor to help lead the next phase of Heard's growth.
This is a hands-on, high-impact role with real ownership. You will help shape how therapists find Heard, how they experience our brand across channels, and how intent turns into meaningful action. This role is ideal for someone who is energized by experimentation, comfortable working in data, and thoughtful about how therapists move from uncertainty to trust.
You will have clear ownership over how therapists discover Heard, how they experience our brand at moments of intent, and how that intent turns into meaningful action.What You'll Own
Paid acquisition strategy and performance: The overall approach to paid growth, including channel mix, budget allocation, creative testing strategy, and performance against MQL and efficiency goals.
Organic visibility & answer prescence: How Heard shows up across traditional search and emerging answer engines, with ownership over SEO and AEO priorities that align with therapist demand and evolving search behavior.
Paid brand investment: How we use paid channels to build trust, clarity, and brand understanding at scale, in close partnership with Product Marketing.
Top-of-funnel conversion and experimentation: The experience therapists have once they land on Heard, with accountability for identifying friction, prioritizing experiments, and improving conversion.
Measurement and learning: Clear visibility into budget, funnel performance, and experimentation results, ensuring we are learning quickly and investing where impact is highest.
What You'll Do
Manage paid search and paid social spend, continuously testing creative and optimizing bids to hit MQL goals
Launch and evaluate new paid channels, including YouTube and TikTok
Plan and execute brand-led campaigns in partnership with Product Marketing across paid social and YouTube
Own and execute against the SEO and AEO roadmap, tracking progress and identifying new opportunities
Track weekly budget and funnel performance and design experiments to address drop-offs
Lead CRO efforts and run experiments to improve conversion across the funnel
How We Work
You are comfortable working in data and using it to inform decisions, tradeoffs, and prioritization
You enjoy experimenting across channels, creative, and experiences, and learning quickly from what works and what does not
You think deeply about audience mindset, especially uncertainty, trust, and motivation, and how that shows up across the funnel
You balance quantitative insight with qualitative understanding, including feedback from sales conversations and real therapist behavior
This role rewards curiosity, good judgment, and a willingness to challenge assumptions.
You Might be a Fit If
You are comfortable running experiments that succeed and experiments that fail, and you know how to use both to move the business forward
You work confidently in data and own your reporting, using it to evaluate performance, surface insights, and guide decisions
You have partnered closely with other teams, including sales, content, and product, to improve outcomes across the full funnel
You translate audience mindset into messaging, creative, and experiences that build trust and reduce friction
You have a strong pulse on the current state of marketing and how it is changing, especially across social, search, and answer-driven discovery
Contract Details
Type: Temporary contract role
Location: We are requiring that this individual is based in the US.
Timing: January through April
Future Opportunity: Potential for extended or future work based on performance and company needs
Rate: $90-$100/hour depending on experience
Weekly commitment: 20-25 hours/week, preferred availability is 11-3pm PT Monday - Friday to enable synchronous collaboration
$46k-57k yearly est. Auto-Apply 16d ago
Senior Product Marketing Manager
Clever, Inc. 4.5
Remote
Clever is on a mission to connect every student, worldwide, to a world of learning. With our identity platform for education, we serve 77% of U.S. schools and over 1 million K12 students internationally. As a trusted partner for schools and educators, we provide secure, seamless access to digital learning tools that empower students everywhere. Clever, a Kahoot! Company, is headquartered in San Francisco, CA, but our impact extends far beyond. Learn more about us at ***************
Clever is looking for a Senior Product Marketing Manager to help lead our application partner expansion and growth. This role will be expected to understand our application partner audience and drive the end-to-end go-to-market strategy, positioning, and enablement. You will have deep customer empathy and back up your insights with data from the product, surveys, and market research.
This position will own the complete GTM strategy and commercial success metrics for a significant, multi-faceted product or market segment, including:
Drive and lead complex product launch initiatives, from initial market research to post-launch performance analysis and iteration.
Define the methods for measuring impact and success across all marketing programs for the owned product/segment.
Act as the primary spokesperson and subject matter expert for their product area to internal sales, leadership, and external non-executive audiences.
A DAY IN THE LIFE:
GTM Leadership: Fully drive, lead, and scope GTM initiatives, identifying and anticipating challenges to meeting schedule/deadlines and using strong judgment to resolve them
Strategic Messaging: Develop differentiated positioning, value propositions, and messaging that significantly enhance customer engagement and satisfaction. Integrate advanced storytelling into all core assets.
Sales Enablement: Design and deliver comprehensive training and enablement tools, actively facilitating and coaching team members and Sales/GTM partners to articulate the product's value effectively.
Market Insight & Strategy: Synthesize data from multiple sources to inform marketing and business strategy. Raises hypotheses and designs research and experimentation programs aimed at resolving key business questions.
Functional leadership: Mentor and support other PMMs and cross-functional partners to navigate complex GTM challenges.
WHAT WE'RE LOOKING FOR:
Experience: 5+ years of product marketing experience, with a proven track record of successfully owning and leading multiple complex GTM campaigns for B2B or consumer products
Demonstrated expertise in data synthesis and analysis, with experience driving business outcomes through data
Experience telling engaging customer stories with internal and external stakeholders; you are a skilled storyteller as much as you are a marketer
Experience balancing perfectionism with pragmatism in a growing environment
Experience distilling technical products, such as an API, to a general audience
Creativity in tackling business opportunities
Leadership: Proven ability to coach team members, provide strong organizational support, and gain commitment from senior stakeholders on strategic initiatives.
An interest in working on complex challenges in education
Commitment to inclusion and belonging: Clever believes that the classrooms we serve and our company's halls should be spaces that are diverse and inclusive. We seek opportunities and celebrate actions that further allow us to build diverse teams, include every voice, and create a safe space for everyone to bring their authentic selves into the workplace.
CLEVER BENEFITS AND PERKS:
A competitive salary
Flexible Paid Time Off
Paid Parental Leave
Top-notch healthcare, vision, and dental coverage for you and your family
Best-in-class mental healthcare service that supports employees' mental and emotional wellness
A generous personal development yearly budget which can be used for courses, conferences, trainings, books, and more
A comprehensive Learning & Development program that enables employees to enhance their skills, knowledge, and functional expertise
Annual company and team events to connect with fun, bright coworkers
SALARY TRANSPARENCY:
The range of our base salary cash compensation for this role for candidates living in the United States, besides NYC and San Francisco, CA, is between $136,000 - $160,000. For candidates living in NYC and San Francisco, CA is between $150,000 - $176,000. All final offers are determined using multiple factors including experience and level of expertise.
Clever does not conduct interviews via text or Telegram. We will never ask for your financial information or reimbursement of equipment of any kind. If you receive any communications regarding employment with Clever that you think might be a scam, please email *************************.
If you are a resident of Colorado, please note you have the right to redact your age-related information like age, birth date, or dates of schooling.
$150k-176k yearly Auto-Apply 40d ago
Growth Marketing Specialist
Newsela 4.2
Remote
The role:
As Newsela's Growth Marketing Specialist, you will support user acquisition across our portfolio of educational technology brands: Formative, Generation Genius, and Newsela. You will work closely with the growth marketing team to increase qualified traffic to our platforms, improve conversion rates from visitor to free trial, and drive conversions from free users to paid customers.
This is an execution-focused role. You will support campaign management, coordinate work across multiple teams, maintain reporting systems, and handle the operational details that allow a small growth team to punch above its weight. If you're organized, resourceful, and ready to hustle, this role offers exposure to the full marketing stack and real opportunities to grow.
You will:
Execute day-to-day tasks across paid media platforms, email marketing systems, and other channels, launching creative variations, updating targeting, and helping scale what's working
Coordinate across product, engineering, finance, and other teams to keep projects moving, tracking tasks, following up on dependencies, and ensuring nothing falls through the cracks
Pull data from multiple sources to keep dashboards and reports current, and document experiments, results, and learnings so the team can move fast without losing institutional knowledge
Support marketing operations including email marketing execution, influencer and creator partnerships, organic social efforts, and presentation development for leadership meetings
Build expertise across paid advertising, email marketing, conversion optimization, and analytics, taking on increasing responsibility as you demonstrate results
Why you'll love this role:
You will collaborate daily with experienced marketers while developing skills across the full marketing stack
You thrive on making things happen, not waiting for direction
You want exposure to paid media, email, CRO, and analytics rather than getting siloed into one channel
You love working in a fast-paced, high-output setting where your organization skills make a visible impact
Why you're a great fit:
You are exceptionally organized and maintain meticulous systems. When juggling multiple campaigns, platforms, and projects, you keep everything on track. This is the most critical quality for success in this role.
You hustle. You move fast, take initiative, and don't wait to be told what to do next.
Highly proficient in Excel and/or Google Sheets, with the ability to build reports, manipulate data, and use formulas confidently
Self-directed learner who proactively develops skills through courses, tutorials, and experimentation
Strong attention to detail. You catch errors others miss and take quality seriously.
Resourceful problem solver who takes ownership and finds alternative paths when hitting blockers
Clear communicator who writes concisely, keeps stakeholders informed, and knows when to escalate
1-3 years of experience in digital marketing, advertising, or a related coordination role (internships count)
Familiarity with paid media platforms (Google Ads, Meta, etc.) or email marketing tools
Bonus: video editing skills, design skills (Canva, Figma), basic HTML, experience with email templates, or familiarity with Webflow/WordPress
Compensation:
Base compensation: $68,000 - 75,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.
Why you'll love working at Newsela:
Health & Wellness: Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as pet insurance, free access to the Calm app, and more to help you stay healthy: mind, body, and soul.
Work From Home: We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!
Supporting ALL Families: Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
Financial Wellbeing: Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.
Time Off: Flexible PTO plus 10 company holidays plus winter break (Dec 24th - Jan 1st).
Professional Development: Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.
Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.
About Newsela:
Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.
#LI-Remote
$68k-75k yearly Auto-Apply 2d ago
Customer Marketing Manager
Clever, Inc. 4.5
Remote
Clever is on a mission to connect every student, worldwide, to a world of learning. With our identity platform for education, we serve 77% of U.S. schools and over 1 million K12 students internationally. As a trusted partner for schools and educators, we provide secure, seamless access to digital learning tools that empower students everywhere. Clever, a Kahoot! Company, is headquartered in San Francisco, CA, but our impact extends far beyond. Learn more about us at ***************
About the Team & Opportunity
The Growth and Customer Marketing team is the engine that drives engagement and expansion across Clever's ecosystem. We drive the growth strategy for deepening user engagement, generating demand, and strengthening powerful network effects between schools and edtech applications. We're looking to bring someone onto the team to build out our systems for customer advocacy and storytelling, providing the fuel for the next chapter in Clever's growth story as we expand into new markets with new customers. If you are a storyteller at heart, obsessively customer-centric, and want to build programs that amplify customer love, then this is your time to shine.
How You'll Make an Impact
As the Customer Marketing Manager, you will bridge the gap between customer success and growth. You'll partner across marketing teams and cross-functionally with Customer Success and Sales to champion the voice of our customers.
The Problem You'll Solve
Bridge the gap between customer experience and business growth by transforming "customer love" into measurable advocacy and referral loops.
Standardize how Clever captures and shares success stories from small, mid-size and Enterprise customers.
Who You'll Partner With
Collaborate with marketers in Product Marketing, Brand and Communications, and Growth teams to align on messaging, strategic needs, and execution.
Partner cross-functionally with Customer Success leadership and Customer Success Managers (CSMs) to identify and recruit customer advocates.
Work with Sales Enablement to ensure that relevant case studies, reviews, and referrals are matched to the right customer conversations and sales meetings.
What Success Looks Like
Customer content output: Significant increase in the library of high-impact assets, such as case studies, videos, and testimonials.
Business impact: Measurable influence on sales velocity and renewal rates through the use of advocacy content.
Engagement: Improved account activation and engagement metrics across our developer and school ecosystems.
Key Projects You'll Lead
Build the customer advocacy engine: Design and launch a scalable system to identify, track, and reward customer advocates and champions.
Strategic co-marketing: fuel ecosystem growth by designing and developing impactful programs for strategic app partners
Customer voice library: Establish a cross-functional workflow to ensure customer feedback and stories are integrated into Clever's marketing and sales strategy and aligned with our brand narrative.
What We're Looking For Required Skills & Experience (Must-Haves)
Years of experience: 4-6+ years of experience in a customer marketing role, preferably in a B2B SaaS or marketplace business targeting a developer audience.
Builder mindset: You've demonstrated success building customer marketing programs from the ground up. You establish scalable systems to turn winning customer experiences into referrals, case studies, and advocacy.
Content marketing proficiency: You're a full-stack content marketer - you're comfortable stepping into any point in the process from content strategy to production and distribution.
Customer experience obsessed: Empathy for customer needs is central to your marketing philosophy; you're a fierce user advocate and have strong opinions on customer-led growth.
Excellent communicator: You're comfortable writing effective copy for driving action and customer storytelling.
Collaborative cross-functional marketer: You have experience setting goals on large, complex projects and coordinating across diverse teams.
Technical toolkit: Familiarity with marketing automation, customer engagement, and CRM platforms.
Preferred Qualifications (Nice-to-Haves)
Affinity for the mission: Past experience in education or edtech, with a strong interest in secure digital learning.
Natural data-storyteller: You possess exceptional analytical and data visualization skills
Gen-AI forward: Experience developing agentic workflows for campaign automation or personalization.
CLEVER BENEFITS AND PERKS
Competitive salary
Flexible PTO and Paid Parental Leave
Comprehensive health, vision, and dental coverage
Mental healthcare services
Professional development budget
Annual company retreat + team events
Salary Transparency
The salary range for this role for candidates living in the United States, excluding NYC and San Francisco, CA, is $126,000 - $152,000. For candidates residing in NYC and San Francisco, CA is between $138,000 - $167,000. All final offers are determined using multiple factors, including experience and level of expertise.
Inclusion & Belonging
Clever believes classrooms and our company should be diverse and inclusive. We celebrate actions that build diverse teams, include every voice, and create safe spaces for everyone to bring their authentic selves to work.
Clever does not conduct interviews via text or Telegram. We will never ask for your financial information or reimbursement of equipment of any kind. If you receive any communications regarding employment with Clever that you think might be a scam, please email *************************.
If you are a resident of Colorado, please note you have the right to redact your age-related information like age, birth date, or dates of schooling.
$138k-167k yearly Auto-Apply 21d ago
Director, Digital Strategy
Florida Virtual School 4.4
Remote
PLEASE NOTE: Your application will expire one year from the time of submission. Please feel free to apply to any other positions for which you may qualify.
Our team members enjoy competitive salaries, a well-rounded benefits package, generous paid time off (including 25 holidays, vacation, and sick leave), and an array of professional development opportunities. We're always looking to add to our team of more than 3,000 dedicated professionals who are leading online education worldwide with transformative digital solutions - personalized to every student.
Job Posting End Date:
Deadline to apply is 11:59 PM on
01-28-2026Job Title:Director, Digital StrategyContract Type:EmployeeAnnual Salary:$89,633.00 - $197,193.00
(Support staff salary will be based on internal equity and experience)
Location:FL - HOME OFFICEJob Description Summary:Our Mission is to equip students for success by developing and delivering highly effective digital learning through an intuitive online platform.
FLVS does not discriminate in admission or access to, or treatment or employment in its programs and activities on the basis of race, color, religion, age, sex, national origin, marital status, disability, genetic information or any other reason prohibited by law.The Position:
Position General Summary:
The Director, Digital Strategy leads internal partners, senior leadership, and external agencies in strategic marketing planning, web implementation projects, and CRM automation across owned and paid digital channels to achieve organizational goals. The Director, Digital Strategy leads a multi-disciplinary team of digital marketers to educate and engage B2C and B2B audiences with the organization.
Essential Position Functions:
Own and drive the vision, strategy, budget, and overall long-term digital roadmap to deliver on the organization's brand and financial growth goals
Own all aspects of vendor management for website development, including developing event management tools, customer/user forums, and eCommerce
Develop CRM program strategy and segmentation, and oversee execution including full-funnel lead generation/nurturing strategy for national B2C and B2B audiences
Ensure that the brand experience and messaging is integrated and consistent across all digital touchpoints
Develop strategic recommendations to inform marketing strategy by analyzing performance metrics including project and campaign analytics, brand metrics, web analytics, and overall return on investment for digital marketing initiatives
Partner with cross-functional teams to develop relevant messaging for new upgrades and/or changes to external facing systems (user experience) and digital marketing solutions for products and services
Lead and manage assigned direct reports for continual improvement in efficiency and effectiveness of the group, as well as ensuring team members have access to professional growth within the organization
Serve as the digital marketing subject matter expert, keeping the marketing team and key stakeholders informed of emerging digital trends, developing perspectives, and insights on how those trends impact our core strategies and offerings
Meet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and demonstrate respect for others
All work responsibilities are subject to having performance goals and/or targets established
(These essential functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job related duties as required.)
Minimum Requirements:
Education/Licensure/Certification:
Bachelor's degree; or equivalent combination of education and relevant experience
Master's degree, preferred
Experience:
10+ years marketing experience
Business management, strategic marketing planning, digital marketing
5+ years supervising, managing, and/or leading others with demonstrated increase in responsibilities
Knowledge, Skills, and Abilities (KSA's):
Knowledge of digital channels, specifically web, eCommerce, Email/CRM, digital marketing, and developing integrated marketing plans
Ability to analyze complex data sets, and develop insights and recommendations, plans of action, and formulate alternative resolutions and improvements
Ability to work with and through people to establish goals, objectives, and action plans
Ability to meet deadlines and handle diverse tasks simultaneously using prioritization and delegation
Demonstrated interpersonal and leadership skills
Excellent verbal and written communication skills
Excellent project management skills
Excellent leadership capabilities, including the ability to work effectively with and influence team members, management, clients and other external groups
Strong abilities in strategic and innovative thinking processes
Ability to make sound decisions and recommendations within established guidelines
Ability to organize, prioritize, and meet aggressive deadlines
CORE COMPETENCIES FOR SUCCESS:
JOB KNOWLEDGE AND SKILLS
Team member carries out essential job functions with accuracy, engages in ongoing and relevant professional learning, applies new knowledge effectively, and demonstrates mastery of job-specific skills.
In addition to the above, supervisors will set clear performance expectations, provide regular feedback, recognize high performance, address underperformance, and support employee learning and development
PRODUCTIVITY
Team member produces high quality work, meets organizational and departmental deadlines, balances multiple responsibilities, manages time effectively, and seeks ways to improve processes and productivity.
In addition to the above, supervisors will successfully manage team projects and deadlines, foster a positive team culture, empower autonomy, and balance team workload effectively
COMMUNICATION
Team member communicates clearly in written and verbal formats, collaborates effectively, demonstrates professionalism in all interactions, exhibits strong interpersonal skills, and contributes to a positive team and professional community.
In addition to the above, supervisors will model strong communication skills and leverage interpersonal skills to build relationships and sustain a strong professional community
CUSTOMER FOCUS
Team member addresses the needs of internal and external customers, analyzes problems effectively, contributes to innovative solutions, seeks opportunities for improvement, and successfully adapts to change.
In addition to the above, supervisors will create and support action plans and strategies to achieve organizational goals, make informed decisions, promote innovative solutions, and anticipate future trends and challenges
DIRECTOR COMPETENCIES FOR SUCCESS:
LEARNING ON THE FLY
Learns quickly when facing new problems; Is a voracious learner; Analyzes both successes and failures for clues to improvement; Experiments and will try anything to find solutions; Seeks out the challenge of unfamiliar tasks; Quickly grasps the essence and the underlying structure of most anything
PRESENTATION SKILLS
Is effective in a variety of formal presentation settings: one-on-one, small and large groups, with peers, direct reports, and bosses; Is effective both inside and outside the organization, on both cool data and hot and controversial topics; Commands attention and can manage group process during the presentation; Can change tactics midstream when something isn't working
PRIORITY SETTING
Spends his/her time and the time of others on what's important; Quickly zeros in on the critical few and puts the trivial many aside; Can quickly sense what will help or hinder accomplishing a goal; Eliminates roadblocks; Creates focus
BUSINESS & FINANCIAL ACUMEN
Knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his/her business and organization; Knows the competition; Understands and communicates the goals, objectives, competencies, and metrics associated with business success; Understands and applies knowledge of key organizational business drivers; Keeps abreast of the overall performance of the organization and adjusts allocation of finances based on progress against goals; Sets priorities by aligning organizational finances with strategic goals; Fosters an environment that encourages fiscal responsibility
COMPOSURE
Is cool under pressure; Does not become defensive or irritated when times are tough; Can be counted on to hold things together during tough times; Handles stress well; Is not knocked off balance by the unexpected; Doesn't show frustration when resisted or blocked; Is a settling influence in a crisis; Consistently behaves in a professional manner
DEALING WITH AMBIGUITY
Effectively copes with change; Can shift gears comfortably; Can decide and act without having the total picture; Isn't upset when things are up in the air; Doesn't have to finish things before moving on; Can comfortably handle risk and uncertainty
Physical Requirements and Environmental Conditions:
Frequency of travel: Frequent travel is required for meetings, trainings, and conferences; location may vary and may require overnight stays
Light physical activities and efforts required working in an office environment
(Reasonable accommodations will be made in accordance with existing ADA requirements for otherwise qualified individuals with a disability.)