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Become An University Relations Director

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Working As An University Relations Director

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $140,590

    Average Salary

What Does An University Relations Director Do At Merck

* Ensure investors and analysts have accurate depiction of company by effectively communicating Merck messages along with addressing questions from investors and analysts in professional manner in line with company and regulatory agency policies.
* Work with the IR team in collaboration with others in the organization to:
* Develop written materials, such as key messages and Q&A for use on quarterly earnings calls, investor conferences, medical meetings and other key investor events.
* Develop appropriate strategies for analyst discussions in preparation for and in reaction to earnings releases and other significant events.
* Understand potential changes to budgets and forecasts and proactively assess potential impact from IR perspectives.
* Perform adhoc analysis as needed for IR to gain better understanding of key metrics and drivers for the Company and how these compare to sell-side and buy-side perceptions
* Ensure IR team is appropriately and timely prepared for medical conferences, data publications along with other events of interest to investment community.
* Maintain comprehensive knowledge of Merck’s products, business, competitors and financial markets to assist in representing Merck to Investment community

What Does An University Relations Director Do At Coca-Cola Bottling Company Consolidated

* Manage and execute comprehensive state and local lobbying programs in Arkansas, Mississippi and Tennessee.
* Plan and host site visits, tours, and other events with policymakers and influencers.
* Represent the Company at appropriate dinners, legislative days, hearings and other gatherings with key policymakers and influencers.
* Develop and maintain relationships with key influencers and policy makers in municipalities of strategic importance to the company with heavy focus on Arkansas, Mississippi and Tennessee.
* Work with state beverage associations to support industry lobbying efforts in the geography.
* Provide regular briefings on legislation and issues of importance to the company.
* Understand and communicate issue trends important to the industry and recommend strategies to VP Governmental Relations so that company’s public policy strategies and messaging have the highest possible impact.
* Coordinate closely with relevant contacts throughout the company to identify potential issues in advance and leverage resources in policy engagements to maximize the impact of state lobbying efforts.
* Advocate before governments at all levels on behalf of the company.
* Develop and maintain strategic community partnerships.
* Act in coordination with the department’s community engagement team to activate strategic community initiatives.
* Coordinate any necessary company media outreach and/or response with VP of Communications.
* Proactive individual with excellent,strategic, political and relationship skills.
* Must have ability to execute strategic political and lobbying programs and to navigate nuanced political issues and personalities and establish and maintain strong and strategic relationships with key influencers.
* The successful candidate should have the ability to absorb complex legislation in order to understand its possible impact on the beverage industry.
* An in-depth understanding of the legislative process is preferred.
* The candidate should be a highly motivated self-starter who enjoys a fast-paced environment

What Does An University Relations Director Do At Crossroads Treatment Centers

* Originate and maintain contracts between third party payors /state funding sources for each Crossroads center.
* Develop relations with prospective clients and employers to ensure awareness of services offered, increase service utilization and promote customer satisfaction.
* Work closely and collaboratively with the service lines to drive specific dollar amounts within those identified service lines.
* Resolve client issues, identify root causes, and takes steps to prevent similar issues from arising in the future
* Review market trends to determine and anticipate Crossroads needs.
* Lead team(s) of Crossroads Treatment Centers Utilization Specialists to focus on developing new business with specified payors.
* Maintain strong payor relationships; seek new and increased business opportunities
* Monitor and analyze reports and data that are used consistently throughout Crossroads Treatment Centers for measuring payor growth; develop and implement strategies to ensure continued success
* Must be willing to work extended hours, as needed, to meet sales objectives; must be willing to travel

What Does An University Relations Director Do At Nike

* Create a campus strategy and build talent pipelines at target schools to attract and hire diverse university talent of emerging leaders across Nike’s business enterprise (Undergraduate and Graduate/MBA)
* Create an annual calendar of campus recruitment events and oversee all logistical coordination and implementation through planning, resource requirements, needs assessment, and budget review
* Guide Recruiters and Coordinators to implement the campus recruitment strategy and serve as a coach to ensure team is accountable and equipped to deliver top, diverse candidates with a quality candidate experience
* Relationship ownership of target schools (career centers, professors, faculty, student organizations), diversity partnerships, and external vendors to establish Nike as a partner of choice for prospective talent
* Work collaboratively and cross-functionally with Talent Acquisition, HR partners and business functions to strengthen University Relations recruitment initiatives
* Conduct market research to ensure target schools and academic programs are recommended and aligned to meet the organization’s university talent needs and business capabilities
* Establish campus brand awareness and engagement that is a catalyst to lead students to the choice of Nike as the employer of choice
* Track/Report university relations and recruitment analytics to achieve goals and determine effectiveness of current and future strategy – with the use of data resources and dashboards

What Does An University Relations Director Do At Bioreference Laboratories

* Reporting to the VP of Payer Relations with a dotted line to the GeneDx Managing Director, the GeneDx Director of Payer Relations is responsible for managing the managed care relationships of GeneDx in compliance with all regulatory requirements, and helping to identify and evaluate strategic opportunities and manage risks related to managed care relationships, all in accordance with the core values of GeneDx and BioReference Laboratories.
* Works with the VP of Payer Relations, Clinical, Operational, and Sales leadership to develop managed care goals and objectives for the organization.
* Lead, participate, add value, and successfully solve an array of strategic and business challenges related to managed care and reimbursement.
* Responsible for developing strategies and orchestrating tactical plans for all managed care contracting activities.
* Responsible for the successful negotiation and management of financially beneficial managed care relationships, either directly or indirectly through collaboration with sales and the managed care field staff.
* Provide education and training to staff regarding all aspects of managed care.
* Monitor competitive activity and strategic trends both within the managed care industry and within the laboratory industry.
* Leads or assists in developing payer-specific contracting, retention and improvement plans.
* Directly support due diligence evaluations regarding 'big deals' as well as acquisitions.
* National managed care organizations and payers.
* Structure detailed strategic plans for gaining and retaining new and existing clients.
* Collaborate and coordinate with Revenue Cycle Management and Marketing to develop financially viable testing recommendations aligning with health plan expectations.
* Continually analyze competitive landscape and environment within assigned accounts to determine trends and provide customer feedback to leadership.
* Work effectively with individuals across multiple departments throughout the organization.
* Embrace, embody and represent the BioReference Laboratories company culture at all times to external and internal constituents

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How To Become An University Relations Director

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.


For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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University Relations Director jobs

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University Relations Director Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • Chinese

  • French

  • Mandarin

  • Russian

  • Japanese

  • Korean

  • Italian

  • Swedish

  • Catalan

  • German

  • Greek

  • Amharic

  • Carrier

  • Hindi

  • Polish

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University Relations Director

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University Relations Director Education

University Relations Director

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Real University Relations Director Salaries

Job Title Company Location Start Date Salary
Director of VIP Relations Burberry Limited Beverly Hills, CA Sep 11, 2015 $200,000
Shareholder Relations Director Ngmoco, LLC San Francisco, CA Feb 26, 2015 $190,000 -
Director of Broker Relations Madisonpark Financial LLC Franklin, TN May 05, 2010 $180,000
Director of Broker Relations Madisonpark Financial LLC Franklin, TN Apr 20, 2010 $180,000
Director of Broker Relations Suttonpark Capital LLC Franklin, TN May 05, 2011 $180,000
Director of Supplier Relations Brenntag Latin America Inc. Houston, TX Oct 01, 2013 $175,100
Investor Relations Director Pepsico, Inc. White Plains, NY Oct 10, 2015 $173,400
Investor Relations Director Celanese Corporation Irving, TX Apr 26, 2016 $150,000 -
Director of Publisher Relations Startapp Inc. New York, NY Sep 16, 2014 $150,000
Director of Supplier Relations Brenntag Latin America, Inc. Houston, TX Oct 01, 2010 $130,000 -
University Relations Recruiter Quantcast Corporation San Francisco, CA Oct 01, 2012 $110,000
Investor Relations Director D.F. King & Co., Inc. New York, NY Oct 01, 2011 $102,000
Director of University Relations and Recruiting Greylock Management Corporation Menlo Park, CA Mar 30, 2012 $100,589 -
Director of Puablic Relations Nate Berkus Entertainment, Inc. New York, NY Jul 10, 2015 $98,696
Investor Relations Director Re BTR LLC Industry, CA Sep 13, 2016 $97,651
Director, Venue Relations Verifone, Inc. Los Angeles, CA Jun 10, 2015 $93,122 -
Director, Venue Relations Verifone, Inc. Santa Monica, CA May 01, 2015 $93,122 -
Director Carrier Relations-Latin America Global Crossing Telecommunications, Inc. Miami, FL Nov 23, 2007 $90,000
University Relations Manager International Baccalaureate Organization Bethesda, MD Jun 19, 2015 $87,962
Director Inst. On American-Jewish Israeli Relation American Jewish University Los Angeles, CA May 01, 2012 $72,500
Director Inst. On American-Jewish Israeli Relation American Jewish University Los Angeles, CA Mar 12, 2012 $72,500
Director Inst.On American-Jewish Israeli Relations American Jewish University Los Angeles, CA May 01, 2012 $72,500
Assoc. DIR. Alum. Relations/Dir. Alum. Diversity & Williams College Williamstown, MA Apr 01, 2014 $70,000
Director University Relationships Visa Services International LLC PA Sep 20, 2014 $58,728
Investor Relations Director N.R. Group Management, Inc. Miami Gardens, FL Sep 30, 2014 $57,500
Investor Relations Director NR Group Management Inc. Miami Gardens, FL Oct 01, 2011 $57,500
Director of Franchise Relations Aladdins Eatery Systems, Inc. Lakewood, OH Aug 22, 2015 $57,200

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Top Skills for An University Relations Director


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Top University Relations Director Skills

  1. Policy
  2. Advocacy
  3. Major Donors
You can check out examples of real life uses of top skills on resumes here:
  • Influenced policy makers to accelerate business objectives and increase brand awareness.
  • Worked collaboratively on Planned Parenthood Advocacy Fund initiatives and activities to coordinate efforts.
  • Execute cultivation/recognition events for all major donors and prospects as well as manage an entire donor database.
  • Administered day-to-day account activities including troubleshooting, determining cross-sell opportunities and relationship building.
  • Managed several federal, state, and local outside lobbyists and consulting firms to help aid in Government Relations activities.

Top University Relations Director Employers