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Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.Education
For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.
Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.Licenses, Certifications, and Registrations
Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.
The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.
The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.Work Experience in a Related Occupation
Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.
Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.Important Qualities
Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.
Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.
Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.
Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.
Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Director of VIP Relations||Burberry Limited||Beverly Hills, CA||Sep 11, 2015||$200,000|
|Shareholder Relations Director||Ngmoco, LLC||San Francisco, CA||Feb 26, 2015||$190,000 -
|Director of Broker Relations||Madisonpark Financial LLC||Franklin, TN||May 05, 2010||$180,000|
|Director of Broker Relations||Madisonpark Financial LLC||Franklin, TN||Apr 20, 2010||$180,000|
|Director of Broker Relations||Suttonpark Capital LLC||Franklin, TN||May 05, 2011||$180,000|
|Director of Supplier Relations||Brenntag Latin America Inc.||Houston, TX||Oct 01, 2013||$175,100|
|Director of Investor Relations||Ngmoco, LLC||San Francisco, CA||Jun 09, 2014||$175,000|
|Investor Relations Director||Pepsico, Inc.||White Plains, NY||Oct 10, 2015||$173,400|
|Director of Publisher Relations||Startapp Inc.||New York, NY||Sep 16, 2014||$150,000|
|Investor Relations Director||Celanese Corporation||Irving, TX||Apr 26, 2016||$150,000 -
|Director of Supplier Relations||Brenntag Latin America, Inc.||Houston, TX||Oct 01, 2010||$130,000 -
|Director of Investor Relations||NCH Tax & Wealth Advisors, Inc.||Fullerton, CA||Jan 16, 2014||$120,000|
|University Relations Recruiter||Quantcast Corporation||San Francisco, CA||Oct 01, 2012||$110,000|
|Director of Investor Relations||Imbera USA, L.L.C.||Kennesaw, GA||Oct 01, 2014||$104,350|
|Investor Relations Director||D.F. King & Co., Inc.||New York, NY||Oct 01, 2011||$102,000|
|Director of University Relations and Recruiting||Greylock Management Corporation||Menlo Park, CA||Mar 30, 2012||$100,589 -
|Director of Puablic Relations||Nate Berkus Entertainment, Inc.||New York, NY||Jul 10, 2015||$98,696|
|Investor Relations Director||Re BTR LLC||Industry, CA||Sep 13, 2016||$97,651|
|Director, Venue Relations||Verifone, Inc.||Santa Monica, CA||May 01, 2015||$93,122 -
|Director, Venue Relations||Verifone, Inc.||Los Angeles, CA||Jun 10, 2015||$93,122 -
|Director Carrier Relations-Latin America||Global Crossing Telecommunications, Inc.||Miami, FL||Nov 23, 2007||$90,000|
|Director Inst. On American-Jewish Israeli Relation||American Jewish University||Los Angeles, CA||May 01, 2012||$72,500|
|Director Inst. On American-Jewish Israeli Relation||American Jewish University||Los Angeles, CA||Mar 12, 2012||$72,500|
|Director Inst.On American-Jewish Israeli Relations||American Jewish University||Los Angeles, CA||May 01, 2012||$72,500|
|Assoc. DIR. Alum. Relations/Dir. Alum. Diversity &||Williams College||Williamstown, MA||Apr 01, 2014||$70,000|
|Director University Relationships||Visa Services International LLC||PA||Sep 20, 2014||$58,728|
|Investor Relations Director||N.R. Group Management, Inc.||Miami Gardens, FL||Sep 30, 2014||$57,500|
|Investor Relations Director||NR Group Management Inc.||Miami Gardens, FL||Oct 01, 2011||$57,500|
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