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University relations director skills for your resume and career

Updated January 8, 2025
4 min read
Quoted expert
Stacie Shain
Below we've compiled a list of the most critical university relations director skills. We ranked the top skills for university relations directors based on the percentage of resumes they appeared on. For example, 24.6% of university relations director resumes contained marketing campaigns as a skill. Continue reading to find out what skills a university relations director needs to be successful in the workplace.

15 university relations director skills for your resume and career

1. Marketing Campaigns

Here's how university relations directors use marketing campaigns:
  • Initiate marketing campaigns and collaborate with marketing team for implementation.
  • Implemented segmented and targeted email marketing campaigns and solicitations, supported by the use of unified branding and social media.

2. Project Management

Here's how university relations directors use project management:
  • Led project management for all temporary construction related to the event.
  • Project management and relationship management on key strategic membership projects.

3. Investor Relations

Investor relations is an arm of a company dedicated to handling the shareholders and potential investors of a company including those interested in the company's stock. The role of the department involves the integration of communication, finance, marketing, and law compliance in managing the relationship between a company, its investors, the law, the financial community, and potential shareholders. It can also be termed financial communication or financial public relations as it's basically centered on finance.

Here's how university relations directors use investor relations:
  • Headed Investor Relations department, developed and executed a comprehensive communication strategy for existing and potential investors in the capital market
  • Developed, implemented and managed major initiatives, including social media, corporate governance and a European investor relations program.

4. Investment Community

Here's how university relations directors use investment community:
  • Developed and implemented an integrated strategic communications plan that enhanced the perception of the company by the investment community.
  • Prepared Board of Director members and senior management for interactions with the investment community and proxy advisory firms.

5. Website Content

Here's how university relations directors use website content:
  • Developed and managed stewardship website content.
  • Direct grassroots outreach and member mobilization efforts; manage social media and website content.

6. Professional Development

Professional development means to have the essential training certification or education with the purpose of earning and having a successful career. Every job requires a different set of skills. However, new skills may be needed in the future. Professional development, in this regard, helps people to develop and polish the skills and become efficient workers.

Here's how university relations directors use professional development:
  • Provide day-to-day guidance and periodic review of these individuals; help guide the professional development of these individuals; encourage teamwork.
  • Increased number of Professional Development Institute members by 19% and number of graduates by 13%

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7. Investor Presentations

Here's how university relations directors use investor presentations:
  • Managed all investor events, including analyst/investor meetings, preparation of investor presentations and road shows.
  • Prepared corporate investor presentations and arranged conference and roadshow schedules.

8. Sell-Side Analysts

Here's how university relations directors use sell-side analysts:
  • Communicate regularly with sell-side analysts to discuss company financial metrics, and track all estimates in a comprehensive consensus model.
  • Supervised the orientation process for sell-side analysts resulting in expanded coverage for Thomson.

9. Investor Conferences

Here's how university relations directors use investor conferences:
  • Facilitated executive leadership participation/presentations at various industry & investor conferences.
  • Organize Scientific Advisory Board Meetings, and attend Investor Conferences and 1x1 meeting, taking notes and providing an executive summary.

10. Alumni

Alumni is a term used for graduate students of a school, college, university, or any other educational institution. The term is also used for employees of a company or a previous member of a group or an organization that has been retired. Alumni represent the institutions or organizations that they were previously associated with.

Here's how university relations directors use alumni:
  • Provided leadership to the Development Officers to plan and implement development and alumni related events and stewardship activities.
  • Edited bi-weekly e-newsletter and annual newsletter distributed to over 3,000 alumni residing in the Southern California region.

11. Human Resources

Human resources is a set of people in a business or a corporation that are designated to locate, interview, and recruit new employees into the company. They are also responsible to maintain the integrity of the employees and help them sort their problems out. They try to introduce and manage employee-benefit programs.

Here's how university relations directors use human resources:
  • Develop internal corporate communications presentations and provide communication support for functional areas including Finance, Human Resources, Sales and IT.
  • Consulted salaried team members and field-based human resources departments on employee relations issues related to management program.

12. Financial Performance

Here's how university relations directors use financial performance:
  • Monitored financial performance and provided guidance to ensure accurate investor perceptions and expectations for operating and financial performance.
  • Analyze financial performance for management use and for use in investor communications.

13. Institutional Investors

Here's how university relations directors use institutional investors:
  • Organized an investor roadshow program resulting in 200 discrete conversations between management and institutional investors over a 12-month period.
  • Developed Broker Relations Division providing awareness and investment information to stockbrokers and institutional investors and hedge funds.

14. Financial Results

Here's how university relations directors use financial results:
  • Analyze competitors' operating and financial results; maintain statistics on a comparative basis for the industry and individual competitors.
  • Evaluated actual financial results by performing detailed variance analyses.!

15. Fact Sheets

A fact sheet is a short, typed or handwritten one-page document that contains the most important information about a specific topic, product, substance, or service in the least amount of space. The aim is to convey key facts and points on a topic in a clear, concise, and easily understandable way and to communicate the most relevant information effectively.

Here's how university relations directors use fact sheets:
  • Develop press releases, Q&A's, presentations, fact sheets and corporate branded collateral materials.
  • Prepared investor profiles, fact sheets and briefing materials.
top-skills

What skills help University Relations Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What type of skills will young university relations directors need?

Stacie ShainStacie Shain LinkedIn profile

Undergraduate Chair, Bellarmine University

I think graduates will need the very skills they have already learned: agility, flexibility, resiliency. Many in the workforce when the pandemic hit were expected to work from home and figure out how to keep doing their jobs and be productive. In some states, large segments of the population are still working from home and will continue to do so for some time. For those graduates getting their first jobs, they may be working from home as they start their careers. They will need to bring to the job the same skills they learned in their last semester (or semesters) in college. I believe business and industry will expect workers to be agile, flexible and resilient while also being productive and accountable.

Beyond that, for graduates with communication degrees, they will still need to be able to write and speak effectively, be able to shoot and edit video, and be proficient in social media. Students will need to have multimedia skills and not be a specialist or "one-trick pony." To be prepared to work in a communication job, the graduates must be well-rounded. They should be able to use Mac and PC systems, a myriad of software programs (from Office to the Adobe Suite) and all major social media platforms. Further, students must be able to understand when to use particular systems or social media platforms; for example, when is Facebook the best platform to use, and how is it best used?

Further, graduates must have soft skills, such as being able to think critically, solve problems, work as part of a team and make decisions. They need good interpersonal skills and intercultural awareness because they are likely to work with people across the country and around the world, especially now that all businesses and industries have learned they can function virtually.
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Read more about what experts have to say about university relations director

List of university relations director skills to add to your resume

University relations director skills

The most important skills for a university relations director resume and required skills for a university relations director to have include:

  • Marketing Campaigns
  • Project Management
  • Investor Relations
  • Investment Community
  • Website Content
  • Professional Development
  • Investor Presentations
  • Sell-Side Analysts
  • Investor Conferences
  • Alumni
  • Human Resources
  • Financial Performance
  • Institutional Investors
  • Financial Results
  • Fact Sheets
  • Business Development
  • Corporate Communications
  • Strategic Plan
  • External Communications
  • Strategic Direction
  • Financial Community
  • CRM
  • Real Estate
  • Financial Statements
  • Earnings Process
  • Securities
  • Financial Press Releases
  • Executive Management
  • Direct Reports
  • Client Relationships
  • Presentation Materials
  • Corporate Strategy
  • NYSE
  • Private Equity
  • NASDAQ
  • Stock Exchange
  • Non-Deal Road Shows
  • Earnings Conference Calls
  • Competitive Analysis
  • Industry Analysis
  • Earnings Press Releases
  • Hedge Funds
  • Facebook
  • Strategic Partnerships
  • Social Media Sites

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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