Urbanstems CEO and leadership

E-Commerce, consumer-product company builder. Most recently built up the US division of HelloFresh. Started my career

15+ years of Ecommerce, Direct to Consumer, and Digital Marketing experience in achieving high revenue growth, managing multi-million ($100M+) P&Ls, building high caliber teams, leading digital transformation, and establishing new businesses. Led Ecommerce businesses across Retail, Consumer Goods, and Digitally Native brands directly leading functions including Marketing, Brand, PR, Creative, Ecommerce, Technology, and Analytics.

I started my Ecommerce career developing technology solutions for several Fortune 500 companies, and have held leadership roles across Digital Marketing, Brand Management, Product Management, Strategy, Merchandising, Technology, Ecommerce, Analytics, and Operations.

Experience spans across 50+ categories and have led Ecommerce DTC growth across high profile brands - Barnes & Noble, Marmot, Graco, Calphalon, Coleman, Exofficio, Crock-Pot, Foodsaver, Rawlings and several others. Experience includes -

- General Management

- P&L Management

- Brand Management

- Strategy & Analytics

- Digital Marketing

- Merchandising

- Direct to Consumer (DTC)

- Ecommerce

- Mobile Commerce

- Product Management

- Business Planning and Transformation

- Digital Technology

Specialties: P&L Management, Business Strategy, Digital Marketing (Paid Search, Paid Social, Affiliates, SEO, Display, Programmatic), Analytics, Pricing, Ecommerce, Direct to Consumer (DTC), Mobile commerce, Cross-functional team management and leadership, Business Operations, Planning, Strategic Marketing, Product Management, Vendor Management, Merchandising, Digital Technology