USA Detergents history

Again, following its lead with compacted powdered detergent, P&G introduced Ultra Liquid Tide in 1992.

1994;5:266–274. [Google Scholar]El-Gawad H.S.A. Aquatic environmental monitoring and removal efficiency of detergents.

A reformulation in 1998 resulted in liquid Tide Clean Rinse.

Tide with a Touch of Downy, introduced in 2004, offered a way to combine two of P&G's top-selling laundry products.

European Union countries (Germany, Austria, Belgium, Ireland and Italy) have developed legislation with the support of environmentalists to control the addition of phosphates in detergents for clothes, in order to reduce water pollution (Cai and Hakkinen, 2005).

Consumers like different scents for their laundry and to create more scent offerings, P&G offered Tide Simple Pleasures in 2006 to leverage the success of Downy Simple Pleasures.

There are four types of surfactants; anionic, cationic, nonionic and amphoteric (Kemmei et al., 2007).

In another brand cross-over, Tide with Dawn Stainscrubbers was introduced in 2008.

The permanence of these wastes caused the appearance of foams that spread by water sources and with the winds could carry contamination and dirt over long distances (Sutili et al., 2009).

Tide with Acti-Lift also hit the shelves in 2010 as a formula to help lift stains off fabrics with ease.

For years, this form of interaction with the target audience has become indispensable for a product be able to enter profitably in market, and with the synthetic detergent is no different (Martins et al., 2011).

After eight years of research and development and testing with consumers, Procter & Gamble introduced Tide Pods, a single dose laundry detergent, in 2012.

A storyboard full of texts and drawings to narrate one's country in an original manner: letting loose the imagination of children around the world in the 2014 edition.

In 2016, Tide launched it’s first plant-based* laundry detergent, Tide purclean™. Tide designed Tide purclean™ to have the cleaning power of Tide, but it is made with 75% plant-based ingredients, to be more sustainable without sacrificing cleaning power.

And in 2019, Studio by Tide came on the market as a gentle detergent to help prevent dark colors from fading and for cleaning delicate items.

As a heavy-duty deep cleaning laundry detergent that removes visible and invisible stains, Tide was able to provide the best clean for consumers, especially while their standards and needs were increasing in 2020.