A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Head of Mobile User Experience||Thomson Reuters Holdings Inc.||San Francisco, CA||May 07, 2015||$185,000|
|Head of Mobile User Experience||Thomson Reuters Holdings, Inc.||San Francisco, CA||Oct 01, 2014||$184,950|
|Manager, User Interface Engineering 2||Paypal, Inc.||San Jose, CA||Nov 12, 2012||$170,000|
|Manager, User Experience (GBH)||EBAY Inc.||San Jose, CA||Oct 16, 2015||$165,000|
|Head of UX||Oh My Green, Inc.||Palo Alto, CA||Sep 14, 2016||$160,000|
|Manager, User Experience||Mobileiron, Inc.||Mountain View, CA||Aug 09, 2016||$160,000 -
|User Experience Manager||Barnes & Noble College Booksellers, LLC||Mountain View, CA||Jun 08, 2015||$156,000|
|Manager UX||Vertafore, Inc.||Bothell, WA||Aug 31, 2013||$145,000|
|User Experience Manager||Cisco Systems, Inc.||Milpitas, CA||Aug 15, 2011||$144,560 -
|Mgr, Infotech-User EXP. (Online Sales and Mobility)||Horizon Healthcare Services, Inc.||Newark, NJ||Jul 11, 2016||$143,221|
|Manager, User Experience Program||Accela, Inc.||San Ramon, CA||Nov 04, 2013||$140,000|
|Manager, User Experience Program||Accela, Inc.||San Ramon, CA||Dec 18, 2014||$140,000|
|UX Manager||Brightedge Technologies, Inc.||San Mateo, CA||Oct 01, 2015||$138,445 -
|User Experience Desinger III||Amazon Corporate LLC||Seattle, WA||Jun 11, 2015||$137,000|
|Experience Manager-UX||Thales Avionics, Inc.||Irvine, CA||Jul 11, 2016||$125,000|
|Manager, Buyer Experience Analytics||EBAY Inc.||San Jose, CA||Apr 02, 2016||$124,915|
|Ui/Ux Manager||LOGI Analytics, Inc.||McLean, VA||Sep 25, 2014||$124,259 -
|User Experience Reseacher||Google Inc.||Mountain View, CA||Aug 02, 2016||$122,650|
|UX Deigner II||Amazon Corporate LLC||Seattle, WA||Nov 28, 2016||$121,000|
|Senior UX Manager||Satmetrix Systems, Inc.||Redwood City, CA||Dec 29, 2015||$120,000 -
|User Experience Reseacher||Google Inc.||Mountain View, CA||Jan 13, 2015||$120,000|
|User Experience Developer-Prod DEV||Oracle America, Inc.||San Jose, CA||Sep 12, 2015||$118,784 -
|User Experience Developer-Proddev||Oracle America, Inc.||Bedford, MA||Jun 21, 2015||$105,866 -
|User Experience Prototyper||Google Inc.||Mountain View, CA||Mar 18, 2015||$105,000|
|UX Services||Samsung Information Systems America, Inc.||San Jose, CA||Oct 01, 2012||$105,000|
|User Experience Developer 2-Proddev||Oracle America, Inc.||CA||Oct 01, 2012||$104,000|
|UX Producer||SONY Network Entertainment International LLC||San Francisco, CA||Aug 05, 2015||$103,000|
|UX Prototyper II||Amazon Corporate LLC||Seattle, WA||Jun 20, 2016||$101,088 -
|Ui/Ux Senior Manager||Tom Shoes, Inc.||Los Angeles, CA||Sep 01, 2014||$100,000|
|Ui/Ux Senior Manager||Tom Shoes, Inc.||Los Angeles, CA||Jan 09, 2014||$100,000|
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