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Become An User Experience Manager

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Working As An User Experience Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $125,775

    Average Salary

What Does An User Experience Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An User Experience Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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User Experience Manager Demographics

Gender

Male

57.1%

Female

39.2%

Unknown

3.7%
Ethnicity

White

60.3%

Hispanic or Latino

14.1%

Black or African American

10.4%

Asian

10.1%

Unknown

5.0%
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Foreign Languages Spoken

Spanish

44.1%

German

11.8%

Portuguese

5.9%

Chinese

5.9%

French

5.9%

Mandarin

5.9%

Korean

5.9%

Swedish

2.9%

Japanese

2.9%

Carrier

2.9%

Russian

2.9%

Italian

2.9%
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User Experience Manager Education

Schools

Stanford University

8.5%

DePaul University

7.4%

San Jose State University

6.4%

University of Washington

6.4%

Syracuse University

5.3%

University of Michigan - Ann Arbor

5.3%

New York University

5.3%

University of Phoenix

5.3%

Carnegie Mellon University

5.3%

San Francisco State University

5.3%

Savannah College of Art and Design

4.3%

Georgetown University

4.3%

Pennsylvania State University

4.3%

Rochester Institute of Technology

4.3%

Illinois Institute of Technology

4.3%

Fashion Institute of Technology

4.3%

Bentley University

4.3%

Columbia College Chicago

3.2%

University of North Texas

3.2%

University of Colorado at Boulder

3.2%
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Majors

Graphic Design

13.4%

Business

13.0%

Computer Science

7.8%

Human Computer Interaction

6.2%

Marketing

6.2%

Management

5.5%

Communication

5.5%

Psychology

5.5%

Fine Arts

4.9%

English

3.6%

Computer Applications

3.6%

Computer Information Systems

3.6%

Project Management

3.3%

Design And Visual Communication

2.9%

Education

2.9%

Public Relations

2.6%

Information Technology

2.6%

Computer Engineering

2.3%

Writing

2.3%

Information Systems

2.3%
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Degrees

Bachelors

40.5%

Masters

28.3%

Other

14.8%

Certificate

6.6%

Associate

5.8%

Doctorate

3.3%

Diploma

0.6%
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Real User Experience Manager Salaries

Job Title Company Location Start Date Salary
Manager, User Interface Design Google Inc. Mountain View, CA Aug 03, 2013 $224,500
User Experience Design Manager Vmware, Inc. Palo Alto, CA Jul 18, 2016 $195,000
Head of Mobile User Experience Thomson Reuters Holdings Inc. San Francisco, CA May 07, 2015 $185,000
Head of Mobile User Experience Thomson Reuters Holdings, Inc. San Francisco, CA Oct 01, 2014 $184,950
Head of Global Mobile Technology User Experience Thomson Reuters Holdings, Inc. San Francisco, CA Oct 01, 2011 $180,000
Manager, User Interface Engineering 2 Paypal, Inc. San Jose, CA Nov 12, 2012 $170,000
Manager, User Experience (GBH) EBAY Inc. San Jose, CA Oct 16, 2015 $165,000
Manager, User Experience Mobileiron, Inc. Mountain View, CA Aug 09, 2016 $160,000 -
$180,000
Head of UX Oh My Green, Inc. Palo Alto, CA Sep 14, 2016 $160,000
User Experience Manager Barnes & Noble College Booksellers, LLC Mountain View, CA Jun 08, 2015 $156,000
User Experience Design Manager Sap Labs, LLC Palo Alto, CA Jan 13, 2015 $153,525 -
$249,450
UX Design Manager Amazon Corporate LLC Seattle, WA Jul 11, 2016 $150,000
UX Design Manager Amazon Corporate LLC Seattle, WA Sep 26, 2016 $145,825
User Experience Desinger III Amazon Corporate LLC Seattle, WA Jun 11, 2015 $137,000
Manager, Omni-Channel Experience Staples, Inc. Framingham, MA Jul 28, 2014 $135,000
UX Prototyper II Amazon Corporate LLC Sunnyvale, CA Mar 28, 2016 $135,000
Head of User Experience Enablon North America Corporation Chicago, IL Jun 20, 2016 $135,000
User Experience Design Manager Amazon Corporate LLC Seattle, WA Jul 06, 2015 $133,100
User Experience Design Manager Amazon Corporate LLC Seattle, WA Jan 26, 2015 $133,100
Manager Experience Design Sapient Corporation Boston, MA Nov 17, 2015 $130,000
SR. UX Research Manager Auction.Com, LLC Belmont, CA Jun 26, 2014 $130,000
User Experience Manager Rapid7, LLC Austin, TX Nov 06, 2014 $117,790 -
$125,566
Manager, UX Design EMC Corporation Santa Monica, CA Oct 09, 2016 $115,000 -
$171,450
User Experience Design Manager Cellco Partnership Ridgefield, NJ Jan 02, 2012 $114,754 -
$150,000
UX Prototyper Salesforce.Com, Inc. San Francisco, CA Oct 01, 2014 $113,315
Geox Buyer Experience Manager EBAY Inc. San Jose, CA Mar 18, 2013 $112,000
REP Experience Manager Microsoft Corporation Redmond, WA Nov 01, 2010 $110,000
User Experience Prototyper Docusign, Inc. San Francisco, CA Sep 09, 2016 $110,000
UX Prototyper II A2Z Development Center, Inc. Cupertino, CA Jun 05, 2015 $109,762 -
$174,700

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Top Skills for An User Experience Manager

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  1. User Interface
  2. Web
  3. Usability Studies
You can check out examples of real life uses of top skills on resumes here:
  • Supervised writing/editing team to create end-user documentation, online help, and software user interface text; conducted semi-annual performance reviews.
  • Experienced information architect responsible for designing wire frames and providing usability best practice guidelines for SharePoint websites and communities.
  • Led cooking usability studies for all KitchenAid and Whirlpool product development projects.
  • Defined UX and content strategy Managed international production teams
  • Led a team of 4 focused on process, web design, and analysis.

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Top 10 Best States for User Experience Managers

  1. New York
  2. California
  3. Colorado
  4. Rhode Island
  5. New Jersey
  6. Virginia
  7. Washington
  8. District of Columbia
  9. Pennsylvania
  10. Arkansas
  • (1,540 jobs)
  • (4,587 jobs)
  • (577 jobs)
  • (101 jobs)
  • (668 jobs)
  • (724 jobs)
  • (1,453 jobs)
  • (203 jobs)
  • (645 jobs)
  • (78 jobs)

Top User Experience Manager Employers

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