Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between user experience researchers and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a user experience researcher and a marketing analyst. Additionally, a user experience researcher has an average salary of $99,849, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a user experience researcher include user research, user experience and research methods. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| User Experience Researcher | Marketing Analyst | |
| Yearly salary | $99,849 | $59,380 |
| Hourly rate | $48.00 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 24,148 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A user experience (UX) researcher is an individual who is responsible for analyzing actual consumer behavior and needs to design products and services that may have an impact on business companies. User experience researchers provide informed insights and then work with product managers to turn these insights into consumer-centric results that resonate with customers. They are required to conduct in-depth and advanced research both in qualitative and quantitative methods to identify user needs and goals and provide recommendations for improvement. User experience researchers are also required to participate in the recruitment activities for user research.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
User experience researchers and marketing analysts have different pay scales, as shown below.
| User Experience Researcher | Marketing Analyst | |
| Average salary | $99,849 | $59,380 |
| Salary range | Between $73,000 And $135,000 | Between $41,000 And $84,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Start-up | Finance |
There are a few differences between a user experience researcher and a marketing analyst in terms of educational background:
| User Experience Researcher | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Most common major | Psychology | Business |
| Most common college | University of Maryland - College Park | University of Georgia |
Here are the differences between user experience researchers' and marketing analysts' demographics:
| User Experience Researcher | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.2% Female, 55.8% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |