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User experience researcher vs marketing assistant

The differences between user experience researchers and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a user experience researcher and a marketing assistant. Additionally, a user experience researcher has an average salary of $99,849, which is higher than the $39,442 average annual salary of a marketing assistant.

The top three skills for a user experience researcher include user research, user experience and research methods. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.

User experience researcher vs marketing assistant overview

User Experience ResearcherMarketing Assistant
Yearly salary$99,849$39,442
Hourly rate$48.00$18.96
Growth rate19%19%
Number of jobs24,14877,611
Job satisfaction-3
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 77%
Average age3737
Years of experience66

What does a user experience researcher do?

A user experience (UX) researcher is an individual who is responsible for analyzing actual consumer behavior and needs to design products and services that may have an impact on business companies. User experience researchers provide informed insights and then work with product managers to turn these insights into consumer-centric results that resonate with customers. They are required to conduct in-depth and advanced research both in qualitative and quantitative methods to identify user needs and goals and provide recommendations for improvement. User experience researchers are also required to participate in the recruitment activities for user research.

What does a marketing assistant do?

A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.

User experience researcher vs marketing assistant salary

User experience researchers and marketing assistants have different pay scales, as shown below.

User Experience ResearcherMarketing Assistant
Average salary$99,849$39,442
Salary rangeBetween $73,000 And $135,000Between $28,000 And $55,000
Highest paying CitySan Francisco, CAJersey City, NJ
Highest paying stateWashingtonNew Jersey
Best paying companyMetaGoogle
Best paying industryStart-upFinance

Differences between user experience researcher and marketing assistant education

There are a few differences between a user experience researcher and a marketing assistant in terms of educational background:

User Experience ResearcherMarketing Assistant
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 77%
Most common majorPsychologyBusiness
Most common collegeUniversity of Maryland - College ParkUniversity of Georgia

User experience researcher vs marketing assistant demographics

Here are the differences between user experience researchers' and marketing assistants' demographics:

User Experience ResearcherMarketing Assistant
Average age3737
Gender ratioMale, 44.2% Female, 55.8%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between user experience researcher and marketing assistant duties and responsibilities

User experience researcher example responsibilities.

  • Lead a team of researchers charge with the development of new homogeneous catalysis and process chemistry technologies.
  • Lead focus group sessions of 4-6 study participants, code transcripts of sessions, and analyze data using STATA.
  • Create Linux shell scripts to automate common process which severely reduce manual work load and processing time for the entire lab.
  • Conduct RNA/DNA isolation technique experiments; perform RT-PCR and DNA gels for analysis.
  • Authore and conduct interviews, usability tests, focus groups, surveys, and A/B tests.
  • Command applied catalyst research projects by computer chemistry tools.
  • Show more

Marketing assistant example responsibilities.

  • Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
  • Coordinate content development for multiple websites managing HTML formats.
  • Produce promotional and weekly videos and manage YouTube account.
  • Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
  • Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Show more

User experience researcher vs marketing assistant skills

Common user experience researcher skills
  • User Research, 11%
  • User Experience, 9%
  • Research Methods, 8%
  • Research Findings, 6%
  • Quantitative Research, 4%
  • Design Research, 4%
Common marketing assistant skills
  • Customer Service, 10%
  • Marketing Campaigns, 8%
  • Facebook, 6%
  • Trade Shows, 5%
  • Email Campaigns, 5%
  • PowerPoint, 5%

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