Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between user experience researchers and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a user experience researcher and a marketing consultant. Additionally, a user experience researcher has an average salary of $99,849, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a user experience researcher include user research, user experience and research methods. The most important skills for a marketing consultant are customer service, web content, and media sales.
| User Experience Researcher | Marketing Consultant | |
| Yearly salary | $99,849 | $70,593 |
| Hourly rate | $48.00 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 24,148 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A user experience (UX) researcher is an individual who is responsible for analyzing actual consumer behavior and needs to design products and services that may have an impact on business companies. User experience researchers provide informed insights and then work with product managers to turn these insights into consumer-centric results that resonate with customers. They are required to conduct in-depth and advanced research both in qualitative and quantitative methods to identify user needs and goals and provide recommendations for improvement. User experience researchers are also required to participate in the recruitment activities for user research.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
User experience researchers and marketing consultants have different pay scales, as shown below.
| User Experience Researcher | Marketing Consultant | |
| Average salary | $99,849 | $70,593 |
| Salary range | Between $73,000 And $135,000 | Between $44,000 And $112,000 |
| Highest paying City | San Francisco, CA | Wilmington, DE |
| Highest paying state | Washington | Delaware |
| Best paying company | Meta | Meta |
| Best paying industry | Start-up | Technology |
There are a few differences between a user experience researcher and a marketing consultant in terms of educational background:
| User Experience Researcher | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Most common major | Psychology | Business |
| Most common college | University of Maryland - College Park | University of Georgia |
Here are the differences between user experience researchers' and marketing consultants' demographics:
| User Experience Researcher | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.2% Female, 55.8% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |