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The differences between user experience researchers and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a user experience researcher and a marketing coordinator. Additionally, a user experience researcher has an average salary of $99,849, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a user experience researcher include user research, user experience and research methods. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| User Experience Researcher | Marketing Coordinator | |
| Yearly salary | $99,849 | $48,326 |
| Hourly rate | $48.00 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 24,148 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A user experience (UX) researcher is an individual who is responsible for analyzing actual consumer behavior and needs to design products and services that may have an impact on business companies. User experience researchers provide informed insights and then work with product managers to turn these insights into consumer-centric results that resonate with customers. They are required to conduct in-depth and advanced research both in qualitative and quantitative methods to identify user needs and goals and provide recommendations for improvement. User experience researchers are also required to participate in the recruitment activities for user research.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
User experience researchers and marketing coordinators have different pay scales, as shown below.
| User Experience Researcher | Marketing Coordinator | |
| Average salary | $99,849 | $48,326 |
| Salary range | Between $73,000 And $135,000 | Between $34,000 And $67,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | Meta | Keller Williams Capital Properties |
| Best paying industry | Start-up | Technology |
There are a few differences between a user experience researcher and a marketing coordinator in terms of educational background:
| User Experience Researcher | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 80% |
| Most common major | Psychology | Business |
| Most common college | University of Maryland - College Park | University of Georgia |
Here are the differences between user experience researchers' and marketing coordinators' demographics:
| User Experience Researcher | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.2% Female, 55.8% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |