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The differences between user experience researchers and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a user experience researcher and a marketing specialist. Additionally, a user experience researcher has an average salary of $99,849, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a user experience researcher include user research, user experience and research methods. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| User Experience Researcher | Marketing Specialist | |
| Yearly salary | $99,849 | $54,942 |
| Hourly rate | $48.00 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 24,148 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A user experience (UX) researcher is an individual who is responsible for analyzing actual consumer behavior and needs to design products and services that may have an impact on business companies. User experience researchers provide informed insights and then work with product managers to turn these insights into consumer-centric results that resonate with customers. They are required to conduct in-depth and advanced research both in qualitative and quantitative methods to identify user needs and goals and provide recommendations for improvement. User experience researchers are also required to participate in the recruitment activities for user research.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
User experience researchers and marketing specialists have different pay scales, as shown below.
| User Experience Researcher | Marketing Specialist | |
| Average salary | $99,849 | $54,942 |
| Salary range | Between $73,000 And $135,000 | Between $36,000 And $82,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | |
| Best paying industry | Start-up | Technology |
There are a few differences between a user experience researcher and a marketing specialist in terms of educational background:
| User Experience Researcher | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Most common major | Psychology | Business |
| Most common college | University of Maryland - College Park | University of Georgia |
Here are the differences between user experience researchers' and marketing specialists' demographics:
| User Experience Researcher | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.2% Female, 55.8% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |