UST Global CEO and leadership

During his 15+ year career with UST Global, he has successfully led customer and market expansion fueling industry leading growth of the company. He was instrumental in securing private equity investment to power UST Global through its evolution. In addition to strengthening global operations, he implemented strong financial systems, governance and controls to optimize performance and productivity.

A marketing leader with 20+ years of experience developing innovative, customer-first strategies and the marketing, business plans, talent and modern infrastructure to support them. Expert in planning and implementing digital transformation by creating omnichannel connected customer experience, integrated marketing planning, global execution roll-out and enterprise marketing, analytics/data and technology stack infrastructure. Strengths in brand experience development, digital and mobile-first strategy, and multichannel advertising, demand and lead generation.

Experience in start up and Fortune 500 companies, both on the client-side and agency and in B2C and B2B markets. Other expertise includes business plan and partnership development and experience in team building, budget development, P&L management, global marketing, leading marketing operations and vendor/agency selection and management.

Deep, extensive digital background: have been building digital strategy and Internet businesses/channels since 1996 and have experience as head digital strategist leading the transformation for several large fashion, retail, consumer electronics, media/publishing/information, CPG, pharmaceutical and automotive brands.

Specialties: Business & Marketing Strategy

Digital Strategy: Mobile, Social, Media, eCommerce

Brand/Customer Experience Management

Integrated Marketing Development & Execution

Digital Business & Channel Development

Media Planning & Optimization

CRM/Customer Engagement Strategy, Analytics and Infrastructure

Demand/Lead Generation

Marketing Automation

Social Intelligence, Media & Commerce Strategy

Content Strategy

Gamification & Loyalty Mechanics

SEO, SEM & Digital Media

Social Data and Analytics

International Business Development

Global Marketing Operations

Agency Management & Team Building

Budget Development & Management

P&L Responsibility

Manu Gopinath is a Chief Operating Officer at UST Global and is based in Aliso Viejo, California. He studied at UCLA Anderson School of Management between 2010 and 2010, University of Calicut, and Mahatma Gandhi University.

Niranjan Ram is a Chief Technology Officer at UST Global.

Robert is a student edX graduating in 2025 and is based in Greater Boston. He is a Chief Commercial Officer at UST Global. Robert has worked as Member Board Of Directors at Financial Services Technology Consortium Inc, Project Manager at Monchik-Weber, and Partner at GRANT THORNTON LLP. He studied at Western Governors University between 2005 and 2005, Boston College between 1977 and 1981, and Weatherhead School of Management between 2001 and 2001.

Vijay Padmanabhan is a Chief Corporate Officer at UST Global and Board Member at Smart Software Testing Solutions and is based in Aliso Viejo, California. He has worked as Vice President, Finance at UST Global. Vijay studied at University of Kerala and UCLA.

Alex is responsible for Global Center Operations, Corporate quality, Information Services, Real Estate & Facilities Management, Global Travel, Purchasing & Assets for UST Global. Alex also holds the role of country head for India. He brings in significant experience in setting up offshore development centers and managing mergers and acquisitions while holding leadership positions in Global 1000 companies across North America, Australia and Asia Pacific.