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UniWorld Group was founded in 1969 by Byron Lewis, who pioneered the concept of multicultural advertising before its potential was widely recognized.
One of the company's first achievements was the conception of the marketing campaign for the "Blaxploitation" film, Shaft in 1971.
In 1974, the company created a radio soap opera that centered around the post Great Migration and African Americans settling in the Northern United States entitled Sounds of The City.
The company started creating TV commercials in 1975.
In 1997, the company launched UniWorld Entertainment, a production company that developed national TV specials.
In 2000, WPP plc acquired a 49% stake in UniWorld Group for an undisclosed sum.
In 2012, Monique Nelson and her family acquired the majority stake and was appointed Chair and CEO of the company.
In 2014, UniWorld Group changed its name to UWG. Some of the notable clients that UWG served include CVS Pharmacy, Marriott International, United States Marine Corps, Gatorade, AT&T, Mars, Incorporated, Amtrak, Smirnoff Vodka, Colgate-Palmolive, Texaco, Lincoln-Mercury, and Ford Motor Co.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| R&R Partners | 1974 | $43.6M | 200 | - |
| Omnicom Group | 1986 | $15.7B | 64,100 | 3 |
| Euro Rscg | 1991 | - | 11,000 | - |
| Maddock Douglas | 1991 | $7.7M | 31 | - |
| Targetbase | 1979 | $75.0M | 750 | 9 |
| Havas Worldwide | 1991 | $1.2B | 11,000 | - |
| DDB | 1949 | $2.4B | 10,001 | 18 |
| Draftfcb | - | - | 8,600 | 1 |
| MARC USA | 1955 | $43.8M | 250 | 10 |
| Euro Rscg Worldwide | 1991 | - | 11,000 | - |
Zippia gives an in-depth look into the details of Uwg, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Uwg. The employee data is based on information from people who have self-reported their past or current employments at Uwg. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Uwg. The data presented on this page does not represent the view of Uwg and its employees or that of Zippia.
Uwg may also be known as or be related to UWG, UniWorld Group, Inc. and Uwg.