Valassis Overview

Valassis Communications, Inc. is a Livonia, Michigan-based company that provides media and marketing services in the United States, Europe, Mexico, and Canada, It is one of the largest coupon distributors/processors in the world.
The staff at Valassis come from unusually diverse demographic backgrounds. The company is 41.5% female and 38.7% ethnic minorities. The diversity in Valassis employees extends to employee political beliefs. Its employees are politically diverse and represent a balanced blend of political orientations, with 52.2% Democrats and 47.8% Republicans. Despite their political differences, employees at Valassis seem to be happy. The company has great employee retention with staff members usually staying for 5.0 years. The average employee at Valassis makes $48,404 per year. Pay at Valassis is significantly lower than some of its highest paying competitors, like Cision, RentPath, and DEX MEDIA WEST FINANCE, which pay $68,018, $65,869, and $63,232, respectively.
Based in Michigan, Valassis is a key player in the media industry with 6,400 employees.







Founded in



Livonia, MI


Organization Type


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The Team At Valassis

Key People
  • Dan Singleton (ceo)

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Valassis Rankings

Valassis is ranked #51 on the Best Media Companies to Work For in America list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Valassis Salaries

How much does Valassis pay?
The national average salary for a Valassis employee in the United States is $48,404 per year. Employees in the top 10 percent can make over $93,000 per year, while employees at the bottom 10 percent earn less than $25,000 per year.
Salary Score
Average Employee Earnings

Valassis Salaries By Job Title

While the average employee salary at Valassis is $48,404, there is a big variation in pay depending on the role. Some of the job titles with high salaries at Valassis are Obiee Developer, BI Developer, Salesforce Administrator, and Application Engineer. A worker with the title Obiee Developer salary at Valassis can earn an average yearly salary of $95,896. Other roles at Valassis include Packer and Press Assistant. A Packer at Valassis earns an average yearly salary of $22,563.
Obiee Developer
Obiee Developer
BI Developer
BI Developer
Salesforce Administrator
Salesforce Administrator
Application Engineer
Application Engineer
Senior Finance Analyst
Senior Finance Analyst
Service Consultant
Service Consultant
Programming Specialist
Programming Specialist
Client Services Manager
Client Services Manager
Technical Support Specialist
Technical Support Specialist
Graphic Designer
Graphic Designer

Valassis Careers

On average, employees at Valassis stay with the company for 5.0 years. Employees most commonly join Valassis after leaving ADVO SYS. When they leave Valassis, they most frequently get their next job at Amazon.

Average Length of Employment
Vertis5.6 years


5.0 years
ADVO SYS4.2 years
Valpak3.2 years
Top Employers Before Valassis
ADVO SYS18.8 %
Walmart8.8 %
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Top Employers After Valassis
Amazon7.7 %
Walmart7.7 %
Roush6.5 %
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Valassis Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.



Founded in


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Valassis Competitors

Some of the competitors of Valassis are Cision, RentPath, and DEX MEDIA WEST FINANCE. Employees at Cision earn more than most of the competition, with an average yearly salary of $68,018. The salaries at RentPath average $65,869 per year, and the salaries at DEX MEDIA WEST FINANCE come in at $63,232 per year.
Average Salary

Frequently Asked Questions about Valassis

When was Valassis founded?

Valassis was founded in 1970.

How many Employees does Valassis have?

Valassis has 6,400 employees.

What industry is Valassis in?

Valassis is in the media industry.

What type of company is Valassis?

Valassis is a private company.

Who are Valassis's competitors?

Valassis competitors include Valpak, ADVO SYS, Vertis, Dominion Enterprises, Cox Enterprises, DEX MEDIA WEST FINANCE, Gannett, Cision, Time Warner Cable Enterprises, Berry Co, Harte Hanks, Supermedia, Hill Holliday, RentPath, IMPACT GROUP, ACI, Mimeo, The Washington Post, Scholastic,

Who works at Valassis?

Dan Singleton (ceo)

Where is Valassis's headquarters?

Valassis's headquarters is in Livonia, MI.

What is Valassis's website?

You can find the Valassis website at

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You can find out what it is like to work at Valassis, also known as VALASSIS COMMUNICATIONS INC, Valassis, Valassis Communications Inc, Valassis Communications Inc. and Valassis Communications, Inc..

Zippia gives an in-depth look into the details of Valassis, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Valassis. The employee data is based on information from people who have self-reported their past or current employments at Valassis. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Valassis and its employees or that of Zippia.