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Vera Bradley Overview

Vera Bradley is the name of an American luggage and handbag design company, founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982. The Fort Wayne, Indiana company produces a variety of products, including women's handbags, luggage and travel items, fashion and home accessories, and unique gifts.
The staff at Vera Bradley come from unusually diverse demographic backgrounds. The company is 73.3% female and 33.5% ethnic minorities. Vera Bradley employees are more likely to be members of the Democratic Party than the Republican Party, with 54.5% of employees identifying as members of the Democratic Party. But those numbers could change quickly because the turnover rate at Vera Bradley is relatively high. Employees at Vera Bradley stay with the company for an average of 1.6 years before leaving.
A large manufacturing company with 3,100 employees and an annual revenue of $470.1M, Vera Bradley is headquartered in Fort Wayne, IN.

The Organization’s Mission

To be a girl's best friend.


Manufacturing - Apparel & Furniture





Founded in



Fort Wayne, IN


Organization Type


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The Team At Vera Bradley

Key People
  • Barbara Baekgaard (founders)
  • Patricia Miller (founders)

The Culture At Vera Bradley

Information provided by the company
Communicate the Vera Bradley brand aesthetic, philosophy and lifestyle to the sales associates and guests.
Demonstrated passion for excellence with respect to treating and caring for customers.

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Vera Bradley Rankings

Vera Bradley is ranked #22 on the Best Companies to Work For in Indiana list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Vera Bradley Careers

On average, employees at Vera Bradley stay with the company for 1.6 years. Employees most commonly join Vera Bradley after leaving Walmart. When they leave Vera Bradley, they most frequently get their next job at Walmart.

Average Length of Employment

2.1 years
2.1 years
Vera Bradley
1.6 years

Top Employers Before Vera Bradley

12.1 %
7.9 %
6.6 %

Top Employers After Vera Bradley

14.4 %

Vera Bradley Employee Demographics

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Vera Bradley Employees Education

Of the 3,100 employees at Vera Bradley, 13.7% attended Indiana Institute of Technology. Employees at Vera Bradley most frequently majored in Business, and most employees’ highest level of education is a Bachelors.

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Vera Bradley Employee Political Affiliation

Vera Bradley employees are most likely to be members of the Democratic Party. The largest donation made to a political party by a Vera Bradley employee was by Patricia Miller. Patricia Miller donated $5,750 to the Republican Party.

Employee Political Donations

NameascdescJob TitleascdescPartyascdescDonationascdesc
Patricia MillerPresident
Patricia Miller
Republican Party
Republican Party
$5,750Republican Party
Michael RayChief Executive Officer
Michael Ray
Chief Executive Officer
Chief Executive Officer
Republican Party
Republican Party
$5,000Republican Party
Heidi McClainBusiness Planner
Heidi McClain
Business Planner
Business Planner
Democratic Party
Democratic Party
$625Democratic Party
Cory LoudermilkRetail Advertising Executive
Cory Loudermilk
Retail Advertising Executive
Retail Advertising Executive
Democratic Party
Democratic Party
$503Democratic Party
Ryan SeslarShipping Clerk
Ryan Seslar
Shipping Clerk
Shipping Clerk
Republican Party
Republican Party
$500Republican Party
Anastacia KnapperAttorney
Anastacia Knapper
Democratic Party
Democratic Party
$500Democratic Party
Melinda PhillipsPart Time
Melinda Phillips
Part Time
Part Time
Democratic Party
Democratic Party
$435Democratic Party
Lyda MihalyiTeam Leader
Lyda Mihalyi
Team Leader
Team Leader
Republican Party
Republican Party
$250Republican Party
Sachin ShahDirector
Sachin Shah
Democratic Party
Democratic Party
$250Democratic Party
Catherine MageeSales Associate
Catherine Magee
Sales Associate
Sales Associate
Republican Party
Republican Party
$201Republican Party
Show More

Vera Bradley Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$100M - $1B

Founded in


Organization type


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Vera Bradley Competitors

Average Salarydesc
Yankee Candle
Salary Range35k - 58k$46k$45,989

Styles For Less

Salary Range35k - 55k$45k$44,607
Salary Range33k - 57k$44k$43,549

Sports Fan Attic

Salary Range31k - 60k$43k$43,444


Salary Range31k - 60k$43k$43,388
Forever Living Products
Salary Range32k - 58k$43k$43,376

Annapolis Lighting

Salary Range31k - 59k$43k$43,276


Salary Range30k - 59k$43k$43,001

Sun Diego Boardshops

Salary Range30k - 59k$43k$42,647

Shoe Stop

Salary Range30k - 58k$43k$42,579

Frequently Asked Questions about Vera Bradley

When was Vera Bradley founded?

Vera Bradley was founded in 1982.

How many Employees does Vera Bradley have?

Vera Bradley has 3,100 employees.

How much money does Vera Bradley make?

Vera Bradley generates $470.1M in revenue.

What industry is Vera Bradley in?

Vera Bradley is in the manufacturing - apparel & furniture industry.

What is Vera Bradley's mission?

Vera Bradley's mission statement is "To be a girl's best friend."

What type of company is Vera Bradley?

Vera Bradley is a public company.

Who are Vera Bradley's competitors?

Vera Bradley competitors include Tumi, Columbia Sportswear, Coach, Forever Living Products, Eurostar, Sun Diego Boardshops, Bananas, SKECHERS, Dooney & Bourke, Anna, PLAZA ARTIST MATERIALS, Fannie May, Shoe Stop, BOOK RACK, Annapolis Lighting, Yankee Candle, Sports Fan Attic, Styles For Less, Crocs, Lamps Plus.

Who works at Vera Bradley?

Barbara Baekgaard (founders)

Patricia Miller (founders)

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Updated December 31, 2020

Zippia gives an in-depth look into the details of Vera Bradley, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Vera Bradley. The employee data is based on information from people who have self-reported their past or current employments at Vera Bradley. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Vera Bradley and its employees or that of Zippia.

Vera Bradley may also be known as or be related to VERA BRADLEY INC, Vera Bradley, Vera Bradley Inc, Vera Bradley, Inc and Vera Bradley, Inc.