Vera Bradley Overview

Vera Bradley is the name of an American luggage and handbag design company, founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982. The Fort Wayne, Indiana company produces a variety of products, including women's handbags, luggage and travel items, fashion and home accessories, and unique gifts.
Founded in 1982, Vera Bradley is an established company that loves to hire graduates from Indiana Institute of Technology, with 13.2% of its employees having attended Indiana Institute of Technology. Vera Bradley has established itself as a great place to work in Indiana, and it is number 6 on Zippia's list of Best Companies to Work for in Fort Wayne, IN.
A large retail company with 3,100 employees and an annual revenue of $470.1M, Vera Bradley is headquartered in Fort Wayne, Indiana.

The Organization’s Mission

To be a girl's best friend.


Manufacturing - Apparel & Furniture





Founded in



Fort Wayne, IN


Organization Type


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The Team At Vera Bradley

Key People
  • Barbara Baekgaard (founders)
  • Patricia Miller (founders)

The Culture At Vera Bradley

Information provided by the company
Communicate the Vera Bradley brand aesthetic, philosophy and lifestyle to the sales associates and guests.
Demonstrated passion for excellence with respect to treating and caring for customers.

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Vera Bradley Rankings

Vera Bradley is ranked #37 on the Best Companies to Work For in Indiana list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Vera Bradley Careers

On average, employees at Vera Bradley stay with the company for 1.6 years. Employees most commonly join Vera Bradley after leaving Walmart. When they leave Vera Bradley, they most frequently get their next job at Walmart.

Average Length of Employment
Tumi2.1 years

Vera Bradley

1.6 years
Crocs1.5 years
Under Armour1.1 years
Top Employers Before Vera Bradley
Walmart11.7 %
Macy's7.6 %
ANN6.6 %
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Top Employers After Vera Bradley
Walmart13.9 %
ANN5.5 %
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Vera Bradley Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$100M - $1B

Founded in


Organization type


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Vera Bradley Competitors

Frequently Asked Questions about Vera Bradley

When was Vera Bradley founded?

Vera Bradley was founded in 1982.

How many Employees does Vera Bradley have?

Vera Bradley has 3,100 employees.

How much money does Vera Bradley make?

Vera Bradley generates $470.1M in revenue.

What industry is Vera Bradley in?

Vera Bradley is in the manufacturing - apparel & furniture industry.

What is Vera Bradley's mission?

Vera Bradley's mission statement is "To be a girl's best friend."

What type of company is Vera Bradley?

Vera Bradley is a public company.

Who are Vera Bradley's competitors?

Vera Bradley competitors include Tumi, Crocs, Under Armour, Lucky Brand, The Walking Company, Kenneth Cole Productions, Columbia Sportswear, Steven Madden, Brooks Brothers Group, Skechers USA, American Eagle Distributing Co, Coach, Michael Kors, Vineyard Vines, Styles For Less, Steve & Barry's, Rooms To Go, HoneyBaked Ham, La-Z-Boy, Oneida Foodservice.

Who works at Vera Bradley?

Barbara Baekgaard (founders)

Patricia Miller (founders)

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You can find out what it is like to work at Vera Bradley, also known as VERA BRADLEY INC, Vera Bradley, Vera Bradley Inc, Vera Bradley, Inc and Vera Bradley, Inc..

Zippia gives an in-depth look into the details of Vera Bradley, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Vera Bradley. The employee data is based on information from people who have self-reported their past or current employments at Vera Bradley. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Vera Bradley and its employees or that of Zippia.