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Vera Bradley history
Vera Bradley company history timeline
• Vera Bradley Designs was incorporated on November 15, 1982.
Vera Bradley) is an American luggage and handbag design company, founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982.
A well written business plan has been their guide to success and in only 3 years sales reached 1 million! The peak of Vera Bradley Designs was in 1987 when Ms.
In 1987, Vera Bradley's founders received one of Ernst & Young's coveted "Entrepreneur of the Year" Awards.
The company launched its Foundation for Breast Cancer in 1998.
Continued growth was initiated when the company started selling online in 2004.
The annual Spring Outlet Sale in Fort Wayne proved to be so popular that in 2005, the company sold out of products and the next year, a per-person spending cap was initiated.
It was released in Spring 2006.
Pink Elephants, which was released in the winter of 2007, is probably their best-selling breast cancer pattern.
Circa 2007, the company started to employ overseas manufacturing to lower costs and keep up with demand.
It was released in the Summer of 2013.
Their first collab to note is with Disney in 2013.
In 2018, Amazon and Vera Bradley jointly filed suits against sellers who were importing and selling bags on Amazon that were verified as being counterfeit.
As of 2019, its home office is in Fort Wayne, Indiana.
In 2019, the company purchased a 75% stakeholder share in Creative Genius, parent company of Pura Vida Bracelets, a bracelet company based in La Jolla, California.
© 2019 Vera Bradley Foundation for Breast Cancer
Other collaborations were with Harry Potter, which was released in 2020.
© 2021 Vera Bradley Sales, LLC. All rights reserved.
Their first design was of Mickey Mouse, with a follow-up of a recent Little Mermaid set of designs premiered at the beginning of 2022.
© 2022 Vera Bradley Sales, LLC. All rights reserved.
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Vera Bradley competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Buckle | 1948 | $1.2B | 9,000 | 5,113 |
| Foot Locker | 1974 | $8.0B | 32,175 | 928 |
| Neiman Marcus Group | 1907 | $4.9B | 13,500 | 365 |
| VF | 1899 | $10.5B | 50,000 | 1,460 |
| Hibbett Sports | 1945 | $1.7B | 4,350 | 801 |
| Chico's FAS | 1983 | $2.1B | 18,500 | 2,029 |
| Ascena Retail Group | 1962 | $3.7B | 53,000 | - |
| Jill Acquisition LLC | 2009 | $616.0M | 3,200 | 9 |
| Footstar | - | - | 1,398 | - |
| Coach | 1941 | $6.7B | 30,000 | - |
Vera Bradley history FAQs
Zippia gives an in-depth look into the details of Vera Bradley, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Vera Bradley. The employee data is based on information from people who have self-reported their past or current employments at Vera Bradley. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Vera Bradley. The data presented on this page does not represent the view of Vera Bradley and its employees or that of Zippia.
Vera Bradley may also be known as or be related to VERA BRADLEY INC., Vera Bradley, Vera Bradley Designs, Inc., Vera Bradley Inc, Vera Bradley Sales, LLC and Vera Bradley, Inc.