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Verbatim company history timeline

1969

One of the world's most recognized data storage technology developers, Verbatim Corporation was one of the first manufacturers in the floppy disk industry, making its start several years after its founding in 1969.

The year was 1969 and Anderson was in his 50s, preparing to establish his own company after two less-than-spectacular efforts.

1972

Sales in 1972 were a respectable $480,000, but two years later Anderson's signal licensing agreement with IBM had driven his company's annual revenue total to $4.3 million.

1973

Floppy disks, which were used for recording, storing, and retrieving computerized data, were a revolutionary product first introduced by IBM in 1973.

1974

1974 First 8" diskettes produced

1976

By 1976, the company's annual sales had nearly tripled in two years' time, jumping to $12 million.

1979

1979 Limerick, Ireland, plant begins floppy disk production

1980

The company had let its guard down and customers started to complain, beginning in 1980 when problems with Verbatim's floppy disks began to surface.

1981

1981 First monthly production of 1 million floppy disks

1982

In 1982 it formed a floppy disk joint venture with Japanese company Mitsubishi Kasei Corporation (forerunner of Mitsubishi Chemical Corporation), with the joint venture called Kasei Verbatim.

1983

By 1983, Verbatim was touting itself as the world's largest supplier of floppy disks, supported by production facilities in the United States, Ireland, Australia, and Japan.

Considering Verbatim's number-one position in the industry and that floppy disk sales accounted for roughly 85 percent of its sales, growth prognostications such as those published in 1983 spurred expectations that the company would record commensurate growth.

1984

The company had introduced its own line of 8-, 5.25-, and 3.5-inch disks in late 1984, forming its Electronic Media Manufacturing division to superintend new business, but time was crucial and the company needed to quicken the pace.

1985

In 1985 Eastman Kodak Co., like numerous other large corporations, wanted to expedite its entry into the floppy disk business and share in the enormous profits that were expected to come.

Verbatim mostly struggled in the decade and was purchased by Eastman Kodak in 1985, while its floppy partnership with Mitsubishi Kasei Corporation was still intact.

1987

1987 Independent EUMEA Sales & Marketing established EUMEA Head office moved from Geneva to Egham

1988

By 1988, Verbatim had had enough and filed a complaint with the United States Department of Commerce alleging that Japanese companies were violating United States trade laws by selling their 3.5-inch disks at prices well below fair market value.

1990

It was eventually purchased fully by Mitsubishi Kasei Corporation in March 1990, after eight years in a joint venture.

In a transaction valued at an estimated $200 million, Mitsubishi Kasei acquired Verbatim in 1990, making Mitsubishi Kasei the largest competitor in the United States market for floppy disks and a considerably stronger global competitor with the absorption of Verbatim's worldwide sales network.

1991

1991 Production of 3.5” Magneto Optical Media begins (First in the market)

1992

The acquisition of Carlisle Memory Products in 1992 and its entry in the memory card and CD-ROM markets helped to engender a significant transformation at Verbatim, as the company diversified from its mainstay floppy disk business to become what it termed the world's largest media manufacturer.

1994

Conversely, the company established sales offices in Argentina, Chile, Columbia, and Venezuela in July 1994, hoping to capture a lucrative portion of the burgeoning South American computer market.

Mitsubishi Kagaku Media was founded in October 1994 as a subsidiary through the merger of Mitsubishi Kasei and Mitsubishi Petrochemical, resulting in Mitsubishi Chemical.

1998

A Verbatim executive explained the initiative in a 1998 Practical Accountant article claiming, "Our company's electronic business strategy was to help us provide our network of distributors and resellers with a 24-hour virtual store, improve our staff productivity, and get ahead of the competition."

1999

1999 Restructuring & establishment of the MKM / Verbatim Group DVD-RW launched

2000

2000 CD-RW High Speed product with SERL technology launched

2001

2001 DVD+RW production started (first in the market) Memory Cards launched

2002

2002 DVD+R and CD-RW Ultra Speed 24x products launched (first in the market) Start of Sales of USB Drives

2003

In 2003, the company launched its Digital Vinyl CD-R media.

2004

2004 DVD 16x and DVD+R Double Layer 8.5GB launched (first in the market)

2005

"Verbatim/MKM Announces Development Plans for Blu-ray and HD-DVD Media," Business Wire, January 4, 2005.

SCCG forecasts the worldwide installed base of DVD writers will grow from less than 100 million to over 180 million by the end of 2005.

The company had learned from the mistakes of the 1970s and 1980s, however, and had emerged as a solid, customer-friendly company. It also launched Blu-ray and High Definition DVD (HD-DVD) recordable and rewritable media in anticipation of the release of high definition drives and recorders in late 2005.

2011

2011 VELVE OLED Lighting launched utilising technology from Mitsubishi Chemical Corp.

2012

2012 Cleansui Water Filters launched in Europe.SSD Launch.

2013

2013 VxRGB LED lamps launched.

2014

2014 Launch of PLA & ABS 3D printing filaments.

2016

50 Year Anniversary New range of security products launched 2016 Operations centralised to new headquarters in Eschborn, Germany.

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Founded
1969
Company founded
Headquarters
Charlotte, NC
Company headquarter
Founders
Reid Anderson
Company founders
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Verbatim may also be known as or be related to 1978 as Verbatim Corporation 1982 as Kasei Verbatim (former joint venture) February 23, 1994 as Mitsubishi Kagaku Media (Tokyo, Japan) and Verbatim.