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Vertis Direct Marketing Services LLC company history timeline

1970

1970: George Valassis founds a small printing sales agency in a suburb of Detroit.

1974

By 1974, circulation of his freestanding inserts had g rown to 25 million households on sales of $5.7 million.

1979

The company's employee roll grew to 193 people in 1979, and additions to staff included a young marketing manager from Procter & Gambl e named Dave Brandon.

1984

With the expansion of printing capacity, Valassis's sales more than d oubled in 1984, to $200 million.

1989

1989: Valassis Impact Productions is formed to produce special ized promotional items.

1995

In 1995 Valassis acquired McIntyre & Dodd, a Canadian company tha t produced freestanding inserts and sold mail-order gifts.

1997

1997: Packer sells his stake in Valassis; the new corporate he adquarters is completed.

2000

In August 2000 the company's Valassis Data Management subsidiary acqu ired 80 percent of PreVision Marketing for $30 million plus 145,0 00 shares of stock.

2004

A shareholder filed suit against Valassis in 2004, alleging that the co mpany had not revealed that it was losing market share because of the competition with News America.

2005

The comp any renewed its commitment to the city of Livonia, buying a $30 m illion building from Northwest Airlines in 2005 in order to consolida te its employees from three buildings to one.

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Founded
1969
Company founded
Headquarters
North Brunswick, NJ
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