Via of the Lehigh Valley competitors

Creating Vision & Strategies: As a Global General Manager, established Vision, Mission and Strategy for multiple large business units, new start-ups and Mid-size manufacturer. Led long range planning process delivering 5-year goals, P&L and short-term progress metrics. Embraced and inspired change through being a Servant Leader. Core team member or Leader for multiple strategic acquisitions, investments and integrations. Driving Significant Sales and Profitability: Continually produced financial sales and profit goals that exceed expectations. Created high performance culture encouraging risk taking balanced by thoughtful growth. Worked closely with cross-functional teams, with hands on ability to energize individuals to drive top line while optimizing the bottom line. Executed multiple organizational restructurings in alignment with newly established growth strategies. Leveraging Multi-channel Go-to-Market Expertise: Recognized as a compelling partner by focusing and understanding vendor and customer relationships and requirements with the objective to maximize both. Well versed in navigating through multi-channel distribution models including: Retail, E-tail, Mail Order, Independent Resellers and Wholesale Distribution

Bob Priest-Heck is CEO of Freeman, the world’s largest brand experience company and an industry leader for more than 90 years. As a values-based leader, mentor and design-thinker, Bob has helped steer the Freeman global enterprise through a period of unprecedented growth, while keeping his leadership team focused on designing the future of the industry they lead. Throughout his 25-plus years in the exhibition and experiential marketing industry, Bob has enjoyed being part of the technology and trends that have redefined it. While his vision for Freeman’s future is powered by new technologies and transformative change, he still believes the most cutting-edge solution is people. His personal manifesto is: “I will fail and keep trying… I will offer unconditional love to those who do the same.”