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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|President International and EVP of Business Development||Endo Pharmaceuticals Inc.||Malvern, PA||Mar 14, 2016||$550,000|
|Executive VP-Global Business Development & Strategy||KBR, Inc.||Houston, TX||Oct 13, 2016||$550,000|
|President International and EVP of Business Development||Endo Pharmaceuticals Inc.||Malvern, PA||Jan 08, 2016||$550,000|
|CFO & VP Business Development||Harbar LLC||Canton, MA||Apr 29, 2016||$360,000|
|Senior Vice President, Business Development, Walmart US||Wal-Mart Associates, Inc.||Bentonville, AR||Oct 01, 2015||$350,000 -
|Vice Pres. of Business Development, Asia/Pacific||Penske Truck Leasing||Reading, PA||Aug 28, 2015||$300,000|
|VP International Business Development||Northwell Health||New York, NY||Jan 03, 2016||$300,000|
|Senior VP of Business Development, Asia/Pacific||Penske Truck Leasing||Reading, PA||Sep 09, 2015||$300,000|
|SVP, Strategy & Business Development||Constellation Brands, Inc.||San Francisco, CA||Aug 31, 2015||$280,888|
|Executive Vice President Global Business Development||Tolmar, Inc.||Miami, FL||Sep 12, 2015||$280,000|
|Executive Vice President Global Business Development||Tolmar, Inc.||Miami, FL||Sep 22, 2015||$280,000|
|Vice President, Commercial Operations & Business Development||Transfield Services Americas, Inc.||Houston, TX||May 21, 2015||$275,000|
|Vice President of Business Development||Sonic Foundry, Inc.||Madison, WI||Apr 15, 2016||$196,800|
|Senior Vice President of Business Development and Strategy||High Ridge Brands Co.||Stamford, CT||Aug 22, 2016||$193,773 -
|Vice President of Business Development||DHL--Global Mail, Inc. D/B/A DHL Global Mail||Weston, FL||Mar 05, 2015||$193,752|
|SR Vice President of Business Development, Global||Thinkwell Group, Inc.||Burbank, CA||Aug 15, 2015||$192,000|
|VP Business Development||Evidation Health Inc.||Menlo Park, CA||Jan 03, 2016||$190,000|
|Senior Vice President of Business Development||Reaktor, Inc.||New York, NY||Oct 10, 2016||$190,000|
|VP of Business Development Latin America and Caribbean||Coupa Software Incorporated||San Mateo, CA||Sep 14, 2016||$190,000 -
|VP of Business Development, Americas||Intent Media Inc.||New York, NY||May 12, 2016||$190,000|
|VP of Marketing & Business Development, Latin America||Alance Media Group, LLC||San Francisco, CA||Aug 13, 2015||$141,394|
|VP of Marketing & Business Development, Latin America||Alcance Media Group, LLC||San Francisco, CA||May 14, 2015||$141,394|
|Vice President, Business Development||Careset Systems, Inc.||Houston, TX||Nov 27, 2016||$141,200|
|Vice President of Business Development||NWAY America, LLC||San Francisco, CA||Jun 15, 2015||$140,920|
|Vice President of Business Development and Operations||Yotpo, Inc.||New York, NY||Sep 01, 2015||$140,000|
|Executive Vice President Business Development||GGI, Energy, Inc.||Plano, TX||Sep 22, 2015||$140,000 -
|Assistant Vp-Business Development||Citiustech Inc.||Princeton, NJ||Jun 08, 2015||$140,000|
|Executive Vice President Business Development||GGI Energy, Inc.||Plano, TX||Sep 22, 2015||$140,000 -
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