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Become A Vice President, Business Development

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Working As A Vice President, Business Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $113,801

    Average Salary

What Does A Vice President, Business Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Vice President, Business Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Vice President, Business Development jobs

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Vice President, Business Development Career Paths

Vice President, Business Development
President Of Operations Co-Owner Director Of Sales
Director Of Enterprise Sales
12 Yearsyrs
President/Chief Executive Officer Business Developer Business Development Manager
Director Of Sales
10 Yearsyrs
Chief Operating Officer President/Chief Executive Officer Business Developer
Director Of Sales & Business Development
13 Yearsyrs
Principal Consultant Senior Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Senior Consultant Senior Manager Director Of Sales
Director, National Accounts
12 Yearsyrs
President Finance Advisor Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Co-Founder Business Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Executive Vice President Of Sales Office Manager Account Manager
Major Account Manager
7 Yearsyrs
Co-Founder Business Developer Marketing/Business Development
Marketing Manager
6 Yearsyrs
Chief Executive Officer President/Chief Executive Officer Business Developer
Marketing/Business Development
8 Yearsyrs
President/Chief Executive Officer Sales Consultant Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Senior Consultant Product Manager Regional Sales Manager
National Sales Director
10 Yearsyrs
Vice President And Manager Marketing Director Director Of Sales
Sales Vice President
9 Yearsyrs
Managing Partner Operations Director Business Developer
Senior Business Development Manager
11 Yearsyrs
Chief Executive Officer Adjunct Professor Senior Project Manager
Senior Product Manager
9 Yearsyrs
Managing Partner Senior Project Manager Senior Account Executive
Senior Sales Executive
9 Yearsyrs
President Of Operations Sales/Marketing Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Vice President And Manager Finance Advisor Account Manager
Strategic Accounts Manager
9 Yearsyrs
Chief Operating Officer Managing Partner Operations Director
Vice President & General Manager
12 Yearsyrs
President Sales Consultant Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
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Average Length of Employment
Vice President 4.3 years
President 3.9 years
Sales/Marketing 3.6 years
Director Of Sales 3.6 years
Business Partner 3.6 years
Business Director 3.3 years
Marketing Director 3.1 years
Business Developer 2.9 years
Top Employers Before
Director 4.3%
President 3.7%
Consultant 2.9%
Top Employers After
President 7.2%
Consultant 5.6%
Principal 4.8%
Director 2.7%
Owner 2.4%

Vice President, Business Development Demographics

Gender

Male

77.3%

Female

20.6%

Unknown

2.1%
Ethnicity

White

82.3%

Hispanic or Latino

7.9%

Asian

7.4%

Unknown

1.8%

Black or African American

0.6%
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Languages Spoken

Spanish

30.3%

French

15.8%

German

8.2%

Portuguese

7.8%

Chinese

5.8%

Mandarin

5.6%

Italian

5.1%

Japanese

4.2%

Carrier

3.4%

Russian

2.9%

Korean

2.5%

Hebrew

1.6%

Cantonese

1.5%

Arabic

1.5%

Hindi

0.7%

Dutch

0.7%

Greek

0.7%

Swedish

0.5%

Norwegian

0.5%

Dakota

0.5%
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Vice President, Business Development Education

Schools

University of Phoenix

10.4%

Harvard University

6.0%

New York University

6.0%

Northwestern University

5.9%

Michigan State University

5.9%

University of Pennsylvania

5.6%

Northeastern University

5.4%

University of Southern California

5.3%

University of Chicago

5.3%

University of Texas at Austin

4.7%

Cornell University

4.6%

Columbia University

4.6%

Pennsylvania State University

4.4%

Syracuse University

3.8%

Stanford University

3.8%

University of Colorado at Boulder

3.8%

Arizona State University

3.7%

Boston University

3.7%

Ohio State University

3.6%

George Washington University

3.5%
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Majors

Business

36.9%

Marketing

11.0%

Finance

10.8%

Management

7.3%

Communication

4.2%

Political Science

3.8%

Economics

3.6%

Accounting

2.8%

Electrical Engineering

2.6%

Psychology

2.4%

Law

2.2%

Computer Science

1.9%

Education

1.8%

English

1.7%

Mechanical Engineering

1.4%

History

1.3%

Journalism

1.2%

General Sales

1.1%

International Business

1.1%

Biology

1.1%
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Degrees

Bachelors

43.2%

Masters

33.4%

Other

15.6%

Doctorate

2.9%

Certificate

2.4%

Associate

1.9%

Diploma

0.4%

License

0.2%
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Internship
Temporary

Real Vice President, Business Development Salaries

Job Title Company Location Start Date Salary
President International and EVP of Business Development Endo Pharmaceuticals Inc. Malvern, PA Mar 14, 2016 $550,000
President International and EVP of Business Development Endo Pharmaceuticals Inc. Malvern, PA Jan 08, 2016 $550,000
Executive VP-Global Business Development & Strategy KBR, Inc. Houston, TX Oct 13, 2016 $550,000
President, Business Development & Product Innovation Mediabrands Worldwide, Inc. New York, NY Feb 01, 2016 $400,000 -
$605,000
President, Business Development & Product Innovation Mediabrands Worldwide, Inc. New York, NY Jan 02, 2016 $400,000 -
$605,000
President, Business Development & Product Innovation Mediabrands Worldwide, Inc. New York, NY Sep 28, 2015 $400,000 -
$605,000
CFO & VP Business Development Harbar LLC Canton, MA Apr 29, 2016 $360,000
Senior Vice President, Business Development, Walmart US Wal-Mart Associates, Inc. Bentonville, AR Oct 01, 2015 $350,000 -
$450,000
Senior VP of Business Development, Asia/Pacific Penske Truck Leasing Reading, PA Sep 09, 2015 $300,000
VP International Business Development Northwell Health New York, NY Jan 03, 2016 $300,000
Vice Pres. of Business Development, Asia/Pacific Penske Truck Leasing Reading, PA Aug 28, 2015 $300,000
Senior Vice President, Business Development Whitney Intl University System Ltd D.B.A. Ilumno Miami, FL Nov 25, 2016 $200,000 -
$230,000
Vice President of Business Development Driftwood Dairy, Inc. El Monte, CA Oct 26, 2016 $200,000
Vice President of Business Development Perfecto Mobile Inc. Woburn, MA Sep 15, 2015 $200,000
Vice President Business Development Roc-Connect Inc. Palo Alto, CA Jun 25, 2015 $200,000
Vice President Business Development PAG Holding Corporation Atlanta, GA Sep 16, 2015 $200,000
Vice President, Business Development and Strategy Live Nation Worldwide Inc. New York, NY Feb 27, 2016 $200,000
VP Business Development-Natural Resources and Soils Omnis Global Technologies, LLC Santa Barbara, CA Dec 16, 2015 $200,000
Executive Vice President-Premium Mass Business Development Imperial Pacific International CNMI Jan 10, 2016 $200,000 -
$300,000
Vice President, Blackrock Solutions-Aladdin Business Development Blackrock Financial Management New York, NY Jun 15, 2016 $145,000
Vice President, Business Development and Sales BQE Partners, Inc. New York, NY Mar 21, 2016 $145,000 -
$160,000
VP-Sales and Business Development Scalable Network Technologies Culver City, CA Dec 10, 2016 $142,000 -
$152,000
Vice President of Finance & Business Development Project YX, LLC Santa Cruz, CA Sep 05, 2016 $141,835 -
$160,000
Vice President, Business Development Careset Systems, Inc. Houston, TX Nov 27, 2016 $141,200
Vice President of Business Development NWAY America, LLC San Francisco, CA Jun 15, 2015 $140,920
Executive Vice President Business Development GGI, Energy, Inc. Plano, TX Sep 22, 2015 $140,000 -
$150,000
VP, Business Development and Sales Shareablee Inc. New York, NY Oct 23, 2015 $140,000

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Top Skills for A Vice President, Business Development

BusinessDevelopmentActivitiesBusinessStrategyRevenueGrowthNewProductDevelopmentFinancialBusinessPlanHealthcareWebPStrategicPartnershipsAdditionalCRMAnnualRevenueInternetSalesStrategyBusinessUnitProductLineCustomerServiceOEMRealEstate

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Top Vice President, Business Development Skills

  1. Business Development Activities
  2. Business Strategy
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Led business development activities surrounding identification and establishment of key strategic partners for energy, comfort and power projects.
  • Developed and led the execution of the business strategy to expand the software business inside of an existing consulting company.
  • Identify opportunities for incremental revenue growth.
  • Provide market insights to inform research and new product development efforts.
  • Contract and financial negotiation responsibilities include study awards in addition to partnership and risk sharing models for key accounts.

Top Vice President, Business Development Employers

Vice President, Business Development Videos

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Mark Schulze Vice President of Business Development for Clover

Martin Kupper - VP of Business Development with www.powerteaminternational.com

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