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Become A Vice President, Corporate Communications

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Working As A Vice President, Corporate Communications

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $173,810

    Average Salary

What Does A Vice President, Corporate Communications Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

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How To Become A Vice President, Corporate Communications

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Vice President, Corporate Communications Jobs

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Vice President, Corporate Communications Career Paths

Vice President, Corporate Communications
Marketing Consultant Marketing Manager Communications Director
Chief Communications Officer
10 Yearsyrs
Vice President Development Vice President Major Gifts Officer
Director Of Corporate Relations
10 Yearsyrs
Vice President Of Communication Managing Director Marketing Consultant
Director Of Marketing And Public Relations
6 Yearsyrs
President/Chief Executive Officer Media Consultant Public Relations Director
Director Of Publications Marketing
5 Yearsyrs
Vice President Of Communication Communications Consultant Communications Director
Director, Corporate Communications
10 Yearsyrs
Senior Consultant Product Manager Marketing Communications Manager
Director, Global Marketing Communications
12 Yearsyrs
Executive Vice President Senior Consultant Marketing Director
Executive Director, Marketing
9 Yearsyrs
Senior Consultant Business Development Manager Account Director
Integrated Marketing Director
8 Yearsyrs
Executive Vice President Adjunct Professor Communications Consultant
Internal Communications Manager
9 Yearsyrs
Senior Vice President Of Marketing Chief Executive Officer Communications Manager
Manager Of Corporate Communications
7 Yearsyrs
Managing Director Property Manager Communications Manager
Manager Of Employee Communications
5 Yearsyrs
Marketing Consultant Public Relations Consultant Public Relations Director
Media Relations Director
5 Yearsyrs
President/Chief Executive Officer Author Media Coordinator
Media Relations Manager
5 Yearsyrs
Marketing Director Writer And Editor Public Affairs Specialist
Public Affairs Manager
7 Yearsyrs
Chief Executive Officer Marketing Consultant Public Relations Consultant
Public Information Officer
6 Yearsyrs
Marketing Director Public Relations Consultant Public Relations Manager
Senior Public Relations Manager
7 Yearsyrs
Managing Director Business Developer Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Do you work as a Vice President, Corporate Communications?

Help others decide if this is a good career for them

Average Length of Employment
Top Employers Before
Director 4.1%
Top Employers After
Principal 8.0%
President 6.8%
Consultant 3.9%

Do you work as a Vice President, Corporate Communications?

Vice President, Corporate Communications Demographics

Gender

Male

53.9%

Female

44.1%

Unknown

2.0%
Ethnicity

White

65.1%

Hispanic or Latino

12.7%

Black or African American

11.6%

Asian

6.8%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

38.2%

French

14.7%

Italian

11.8%

German

8.8%

Portuguese

5.9%

Japanese

5.9%

Swedish

2.9%

Dutch

2.9%

Mandarin

2.9%

Carrier

2.9%

Russian

2.9%
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Vice President, Corporate Communications Education

Schools

Syracuse University

8.0%

Boston University

8.0%

Michigan State University

8.0%

Fordham University

8.0%

New York University

5.3%

American University

5.3%

Pennsylvania State University

5.3%

University of California - Los Angeles

5.3%

George Washington University

5.3%

Arizona State University

4.4%

University of Missouri - Columbia

4.4%

University of Denver

4.4%

Bryant University

3.5%

Harvard University

3.5%

University of New Hampshire

3.5%

University of Northern Colorado

3.5%

University of Miami

3.5%

University of Washington

3.5%

Northwestern University

3.5%

University of Delaware

3.5%
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Majors

Journalism

13.8%

Communication

13.0%

Business

12.7%

Marketing

9.8%

Political Science

8.1%

Management

6.9%

English

6.1%

Public Relations

5.5%

Finance

4.9%

Business Communications

2.9%

Writing

2.3%

Law

2.3%

Psychology

2.0%

International Relations

1.7%

History

1.7%

Liberal Arts

1.4%

Education

1.4%

Journalism And Mass Communications

1.2%

Digital Media

1.2%

Computer Science

1.2%
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Degrees

Bachelors

50.3%

Masters

32.7%

Other

9.5%

Certificate

3.5%

Doctorate

3.0%

Associate

0.5%

Diploma

0.5%
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Real Vice President, Corporate Communications Salaries

Job Title Company Location Start Date Salary
VP, Corporate Communications EBAY Inc. San Jose, CA Sep 12, 2013 $275,000
Senior Vice President, Corporate Communications Metropolitan Health Networks, Inc. West Palm Beach, FL Jul 01, 2010 $235,000
Senior Vice President, Corporate Communications Metropolitan Health Networks, Inc. West Palm Beach, FL Jun 16, 2010 $235,000
VP, Corporate Marketing and Communications Population Services International Washington, DC Dec 24, 2009 $230,000
Senior Vice President, Corporate Communications Metropolitan Health Networks, Inc. West Palm Beach, FL Aug 02, 2010 $215,000
Vice President, Corporate Communications Allergan Sales, LLC Irvine, CA Jun 15, 2010 $202,867
SR. Vice President, Corporate Communication Viacom International, Inc. New York, NY Oct 01, 2013 $178,797 -
$265,000
Senior Vice President, Corporate Communications Daniel J. Edelman, Inc. New York, NY Mar 01, 2014 $175,000
Vice President Corporate Communications Oakridge Energy Technologies Melbourne, FL Jan 01, 2015 $150,000
Vice President, Corporate Strategy Communications Teneo Holdings LLC New York, NY Oct 23, 2015 $150,000
Vice President, Corporate Strategy Communications Teneo Holdings LLC New York, NY Oct 01, 2014 $150,000
Vice President, Corporate Strategy Communications Teneo Holdings, LLC New York, NY Sep 30, 2012 $150,000
Vice President, Corporate Strategy Communications Teneo Holdings, LLC New York, NY Sep 19, 2011 $150,000
VP, Corporate Communications & Investor Relations Cameron Associates, Inc. New York, NY Nov 19, 2009 $150,000
Vice President, Corporate Communications MTV Networks, A Division of Viacom International New York, NY Oct 01, 2010 $142,834 -
$150,000
Vice President, Corporate Communications Harman International Industries, Incorporated Stamford, CT Oct 01, 2010 $135,512 -
$225,000
Vice President of Corporate Communications IOLO Technologies, LLC Los Angeles, CA Jan 12, 2013 $124,800
Vice President of Corporate Communications IOLO Technologies, LLC Los Angeles, CA Sep 15, 2011 $120,000

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Top Skills for A Vice President, Corporate Communications

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  1. Strategic Communications
  2. Crisis Communications
  3. Financial Services
You can check out examples of real life uses of top skills on resumes here:
  • Developed and executed strategic communications programs that supported near-term business priorities and long-term growth objectives.
  • Co-created and implemented a proprietary system to train front-line supervisors in crisis communications to enhance and protect the company's reputation.
  • Managed the development and execution of company-wide strategic marketing programs and PR activities for a $1.2B financial services provider.
  • Directed public relations, investor relations, internal communications, social media, and community relations.
  • Served as primary contact for all external communications with media, current and potential investors, non-profit organizations and government officials.

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Top 10 Best States for Vice Presidents, Corporate Communications

  1. District of Columbia
  2. New York
  3. Rhode Island
  4. Virginia
  5. Colorado
  6. New Jersey
  7. Delaware
  8. Washington
  9. California
  10. Massachusetts
  • (114 jobs)
  • (415 jobs)
  • (26 jobs)
  • (151 jobs)
  • (93 jobs)
  • (113 jobs)
  • (47 jobs)
  • (128 jobs)
  • (849 jobs)
  • (216 jobs)

Top Vice President, Corporate Communications Employers

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Jobs From Top Vice President, Corporate Communications Employers

Vice President, Corporate Communications Videos

Mr. Michael Angelo Lobrin || HRSC Day 1 Resource Speaker || March 04, 2015

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Muchol Shin, Vice President, Corporate Communications, Korean Air

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