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Working As A Vice President Director Of Sales

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $129,000

    Average Salary

What Does A Vice President Director Of Sales Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Vice President Director Of Sales

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Average Length of Employment
Director Of Sales 3.6 years
Head Of Sales 2.9 years
Top Careers Before Vice President Director Of Sales
Top Careers After Vice President Director Of Sales
President 5.2%
Owner 5.0%
Director 3.6%
Consultant 3.2%

Do you work as a Vice President Director Of Sales?

Highest Vice President Director Of Sales Salaries

Job Title Company Location Start Date Salary
Vice President and Director of Sales Milano Brothers International Corporation Sep 12, 2012 $220,000
Mmssi VP & Senior Director of Sales Motorola Mobility, Inc. Mar 01, 2011 $172,411
Vice President and Director of Sales and Operation PYA USA, Inc. Feb 12, 2011 $137,010
Director VP of Sales & Institutional Trading Souza Barros Securities Inc. Jul 25, 2013 $120,000
Vice President and Director of Sales and Operation PYA USA, Inc. Dec 14, 2009 $110,000

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Top Skills for A Vice President Director Of Sales

  1. Revenue Growth
  2. Sales Goals
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Created acquisition department within TV Distribution Division resulting in year-to-year revenue growth.
  • Determined sales goals, established and monitored marketing strategies which exceeded expectations.
  • Participated on institutional workgroups for new product development and launch.
  • Directed all activity related to new business development including growth strategies, outsource alliances, contract negotiations and product selection.
  • Developed and maintained strategic partnerships with local businesses.

Vice President Director Of Sales Demographics

Gender

Male

77.8%

Female

17.7%

Unknown

4.5%
Ethnicity

White

65.1%

Hispanic or Latino

14.6%

Black or African American

11.2%

Asian

6.0%

Unknown

3.0%
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Foreign Languages Spoken

Spanish

47.4%

Portuguese

15.8%

French

10.5%

Chinese

5.3%

German

5.3%

Japanese

5.3%

Mandarin

5.3%

Croatian

5.3%
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Vice President Director Of Sales Education

Schools

New School

8.9%

Michigan State University

8.9%

Western Washington University

5.4%

Virginia Commonwealth University

5.4%

Saint John's University - New York

5.4%

Temple University

5.4%

Old Dominion University

5.4%

Indiana University Bloomington

5.4%

Ohio State University

5.4%

State University of New York Stony Brook

5.4%

University of Chicago

5.4%

University of Denver

5.4%

Point Loma Nazarene University

3.6%

Illinois State University

3.6%

Monmouth University

3.6%

Arizona State University

3.6%

University of South Florida

3.6%

University of Pennsylvania

3.6%

University of Michigan - Ann Arbor

3.6%

Sacred Heart University

3.6%
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Majors

Business

44.5%

Marketing

9.4%

Finance

8.2%

Communication

6.9%

Management

4.9%

Economics

2.9%

Journalism

2.9%

Political Science

2.4%

Liberal Arts

2.0%

History

1.6%

Psychology

1.6%

Accounting

1.6%

Fine Arts

1.6%

Specialized Sales And Merchandising

1.6%

Electrical Engineering

1.6%

International Business

1.2%

Management Information Systems

1.2%

Biology

1.2%

Law

1.2%

General Sales

1.2%
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Degrees

Bachelors

59.4%

Masters

25.5%

Associate

4.2%

Certificate

3.8%

High School Diploma

3.8%

Doctorate

1.7%

License

0.7%

Diploma

0.7%
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Updated May 18, 2020