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The average salary for a Vice President & General Manager in the United States is $172,487 per year, equating to approximately $83 per hour. This salary can vary based on factors such as location, industry, and the individual's level of experience. For example, professionals in larger metropolitan areas often earn higher wages due to increased living costs and demand for their expertise.
Experience significantly impacts earnings in this role. Entry-level positions may start at around $100,000 annually, whereas seasoned executives can command salaries exceeding $250,000. Companies frequently offer bonuses and profit-sharing plans as part of the compensation package, enhancing overall earnings.
Some of the highest-paying states for Vice Presidents and General Managers include California, New York, and Texas. Cities such as San Francisco, New York City, and Austin also provide lucrative opportunities. Understanding regional salary trends can help professionals make informed career decisions.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level vice president & general manager | $71,000 | $34.16 |
| Mid-level vice president & general manager | $110,000 | $52.75 |
| Senior-level vice president & general manager | $199,000 | $95.65 |
The highest-paying states for vice president & general managers are Massachusetts, California, and New Jersey. The lowest average vice president & general manager salary states are Wyoming, Nebraska, and Kentucky.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New Jersey | $177,533 | $85.35 |
| 2 | New York | $172,420 | $82.89 |
| 3 | Massachusetts | $179,704 | $86.40 |
| 4 | California | $179,060 | $86.09 |
| 5 | Illinois | $161,588 | $77.69 |
| 6 | Connecticut | $168,650 | $81.08 |
| 7 | Pennsylvania | $158,974 | $76.43 |
| 8 | Washington | $165,051 | $79.35 |
| 9 | Arizona | $152,056 | $73.10 |
| 10 | Virginia | $159,047 | $76.46 |
| 11 | District of Columbia | $159,994 | $76.92 |
| 12 | Ohio | $153,380 | $73.74 |
| 13 | Colorado | $157,585 | $75.76 |
| 14 | Nevada | $156,392 | $75.19 |
| 15 | Texas | $147,081 | $70.71 |
| 16 | Delaware | $145,203 | $69.81 |
| 17 | Wisconsin | $158,658 | $76.28 |
| 18 | South Dakota | $154,134 | $74.10 |
| 19 | Rhode Island | $147,382 | $70.86 |
| 20 | Oregon | $145,162 | $69.79 |
| 21 | Tennessee | $141,863 | $68.20 |
| 22 | Minnesota | $142,866 | $68.69 |
| 23 | Alabama | $141,174 | $67.87 |
| 24 | Alaska | $154,049 | $74.06 |
| 25 | Florida | $136,706 | $65.72 |
| 26 | Louisiana | $145,087 | $69.75 |
| 27 | North Carolina | $132,081 | $63.50 |
| 28 | Maryland | $141,086 | $67.83 |
| 29 | Utah | $128,260 | $61.66 |
| 30 | North Dakota | $136,402 | $65.58 |
| 31 | Indiana | $131,868 | $63.40 |
| 32 | Georgia | $127,856 | $61.47 |
| 33 | Kansas | $121,887 | $58.60 |
| 34 | Michigan | $130,570 | $62.77 |
| 35 | South Carolina | $129,315 | $62.17 |
| 36 | Oklahoma | $132,124 | $63.52 |
| 37 | Maine | $133,688 | $64.27 |
| 38 | New Mexico | $131,474 | $63.21 |
| 39 | Montana | $119,606 | $57.50 |
| 40 | New Hampshire | $126,064 | $60.61 |
| 41 | Iowa | $121,405 | $58.37 |
| 42 | Hawaii | $119,086 | $57.25 |
| 43 | West Virginia | $119,431 | $57.42 |
| 44 | Idaho | $123,291 | $59.27 |
| 45 | Nebraska | $111,757 | $53.73 |
| 46 | Kentucky | $110,951 | $53.34 |
| 47 | Arkansas | $106,546 | $51.22 |
| 48 | Wyoming | $112,325 | $54.00 |
| 49 | Vermont | $122,626 | $58.95 |
| 50 | Missouri | $101,244 | $48.67 |
| 51 | Mississippi | $96,986 | $46.63 |
The highest-paying cities for vice president & general managers are San Francisco, CA, Boston, MA, and Pennsauken, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $205,067 | $98.59 |
| 2 | Boston, MA | $188,661 | $90.70 |
| 3 | Pennsauken, NJ | $185,366 | $89.12 |
| 4 | Rochester, NY | $182,971 | $87.97 |
| 5 | Bellevue, WA | $181,605 | $87.31 |
| 6 | Colorado Springs, CO | $170,284 | $81.87 |
| 7 | Chicago, IL | $168,691 | $81.10 |
| 8 | Alexandria, VA | $165,552 | $79.59 |
| 9 | Milwaukee, WI | $164,042 | $78.87 |
| 10 | Philadelphia, PA | $163,179 | $78.45 |
| 11 | Phoenix, AZ | $159,647 | $76.75 |
| 12 | Irving, TX | $154,093 | $74.08 |
| 13 | Saint Paul, MN | $145,088 | $69.75 |
| 14 | Severn, MD | $142,857 | $68.68 |
| 15 | Saint Petersburg, FL | $141,463 | $68.01 |
| 16 | Durham, NC | $134,233 | $64.54 |
| 17 | Novi, MI | $131,404 | $63.17 |
| 18 | Atlanta, GA | $129,723 | $62.37 |
| 19 | Urban Honolulu, HI | $120,615 | $57.99 |
| 20 | Little Rock, AR | $106,727 | $51.31 |
A vice president & general manager's salary ranges from $108,000 a year at the 10th percentile to $273,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $273,000 | $22,750 | $131 |
| 75th Percentile | $219,000 | $18,250 | $105 |
| Average | $172,487 | $14,374 | $83 |
| 25th Percentile | $135,000 | $11,250 | $65 |
| 10th Percentile | $108,000 | $9,000 | $52 |
The highest paying types of vice president & general managers are president/chief executive officer, executive vice president, and president & chief operating officer.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Division Director | $120,757 | $10,063 | $58.06 | 63,545 |
| Group Manager | $118,324 | $9,860 | $56.89 | 263,616 |
| President | $192,329 | $16,027 | $92.47 | 49,413 |
| Operations Vice President | $163,076 | $13,590 | $78.40 | 147,465 |
| General Manager Of Operations | $89,522 | $7,460 | $43.04 | 382,581 |
| Division Vice President | $158,729 | $13,227 | $76.31 | 68,176 |
Top companies hiring vice president & general managers now:
Vice president & general manager salaries at Google and Grubhub are the highest-paying according to our most recent salary estimates. In addition, the average vice president & general manager salary at companies like NVIDIA and RH are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | $238,327 | $114.58 | |
| 2 | Grubhub | $232,942 | $111.99 |
| 3 | NVIDIA | $231,643 | $111.37 |
| 4 | RH | $225,178 | $108.26 |
| 5 | Yahoo | $217,623 | $104.63 |
| 6 | Hubbell | $213,655 | $102.72 |
| 7 | Glassdoor | $211,857 | $101.85 |
| 8 | Neiman Marcus Group | $209,234 | $100.59 |
| 9 | Lowe's Companies | $205,773 | $98.93 |
| 10 | Access Intelligence | $205,399 | $98.75 |
| 11 | Akamai Technologies | $205,121 | $98.62 |
| 12 | Validity | $201,754 | $97.00 |
| 13 | Life Tech International | $198,854 | $95.60 |
| 14 | Leaf Group | $197,329 | $94.87 |
| 15 | Catalent Pharma Solutions | $196,871 | $94.65 |
| 16 | Intel | $192,760 | $92.67 |
| 17 | Viasat | $192,095 | $92.35 |
| 18 | Sysco | $191,921 | $92.27 |
| 19 | Emergent BioSolutions | $191,892 | $92.26 |
| 20 | JPMorgan Chase & Co. | $190,422 | $91.55 |
The average vice president & general manager salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Media | $172,642 | $83.00 |
| 2 | Professional | $168,720 | $81.12 |
| 3 | Retail | $164,516 | $79.09 |
| 4 | Construction | $163,827 | $78.76 |
| 5 | Hospitality | $163,625 | $78.67 |
| 6 | Technology | $163,420 | $78.57 |
| 7 | Health Care | $162,846 | $78.29 |
| 8 | Finance | $157,267 | $75.61 |
| 9 | Manufacturing | $156,810 | $75.39 |
The average vice president & general manager salary has risen by $14,145 over the last ten years. In 2014, the average vice president & general manager earned $158,342 annually, but today, they earn $172,487 a year. That works out to a 4% change in pay for vice president & general managers over the last decade.
Compare vice president & general manager salaries for cities or states with the national average over time.
Compare vice president & general manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $172,000 | $82.93 | +2.8% |
| 2024 | $168,000 | $80.63 | -0.1% |
| 2023 | $168,000 | $80.75 | +0.5% |
| 2022 | $167,000 | $80.33 | +1.1% |
| 2021 | $165,000 | $79.45 | +1.6% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| IDEX | Vice President, General Manager, Life Science Fluidics | Rohnert Park, CA | 06/30/2025 | $198,600 |
| Shutterfly, Inc. | Vice President, General Manager-SMB | Tempe, AZ | 06/28/2025 | $279,000 |
| Compass Group, North America | General Manager-VP of Hospitality | Tulsa, OK | 06/27/2025 | $135,000 |
| Compass Group, North America | General Manager-VP of Hospitality | Phoenix, AZ | 06/27/2025 | $135,000 |
| Compass Group, North America | General Manager-VP of Hospitality | Coffeyville, KS | 06/27/2025 | $135,000 |
| Compass Group, North America | General Manager-VP of Hospitality | Little Rock, AR | 06/27/2025 | $135,000 |
| Compass Group, North America | General Manager-VP of Hospitality | Charlotte, NC | 06/27/2025 | $135,000 |
| Compass Group, North America | General Manager-VP of Hospitality | Los Angeles, CA | 06/27/2025 | $135,000 |
| Compass Group, North America | General Manager-VP of Hospitality | Birmingham, AL | 06/27/2025 | $135,000 |
| Saks & Company | Vice President, General Manager-Development Program | Troy, MI | 06/27/2025 | $115,000 |
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