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Vice president & general manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Xu Zhang Ph.D.,

Roland Rust Ph.D.

Vice president & general manager example skills

Below we've compiled a list of the most critical vice president & general manager skills. We ranked the top skills for vice president & general managers based on the percentage of resumes they appeared on. For example, 11.7% of vice president & general manager resumes contained customer service as a skill. Continue reading to find out what skills a vice president & general manager needs to be successful in the workplace.

15 vice president & general manager skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how vice president & general managers use customer service:

Orchestrated residential customer service/customer experience.
Assumed full responsibility for recruiting, training and personnel development of high-performing teams that execute business priorities in customer service protocols.

2. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how vice president & general managers use r:

Key customer engagements as Service Delivery Head: Cummins, Johnson & Johnson, AIG, Toys R Us.

3. Revenue Growth

Here's how vice president & general managers use revenue growth:

Restructured sales, marketing, and engineering creating a more effective combined organization delivering technology innovation and revenue growth.
Steered global business line toward industry benchmark profitability and established framework for double digit revenue growth.

4. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how vice president & general managers use product development:

Developed and managed internal lean manufacturing processes and manufacturing process plans for product development to deliver product within customer specified requirements.
Implemented a Product Development Pipeline process consisting of advanced business development, product development, product launch, and production segments.

5. Financial Performance

Here's how vice president & general managers use financial performance:

Implemented a Continuous Improvement and Operational Excellence strategy across the Division improving quality, turn time, safety and financial performance
Designed and executed aggressive marketing, promotional and entertainment campaigns resulting in record financial performance.

6. Business Strategy

The decisions and plans formulated by businesses that help them in achieving their business objective and milestones are referred to as business strategy. It allows companies to secure a competitive status in the market against other contenders. Companies form business strategies for longer terms such as 5 - 10 years, that helps staff in working towards a unified objective.

Here's how vice president & general managers use business strategy:

Directed project teams in the redesign of talent requirements and organizational structure based upon new business strategy.
Led the development of a new targeted business strategy and implemented an integrated commercial business approach.

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7. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how vice president & general managers use business development:

Created a direct sales and business development teams to augment consulting services revenue generation resulting in increased revenue and account penetration.
Administered all facets of business unit, including business development, process implementation, market analysis, merchandising, and production.

8. Project Management

Here's how vice president & general managers use project management:

Spearheaded 23 annual increase through strategic prioritization, cutting numerous projects and implementing stringent project management controls that facilitated timely delivery.
Project Management - Successfully planned and orchestrated plant relocation from California to Illinois, while maintaining near full production capacity.

9. Human Resources

Human resources is a set of people in a business or a corporation that are designated to locate, interview, and recruit new employees into the company. They are also responsible to maintain the integrity of the employees and help them sort their problems out. They try to introduce and manage employee-benefit programs.

Here's how vice president & general managers use human resources:

Centralized accounting, marketing, human resources and engineering responsibilities and reduced operating expenses by over $1,000,000 annually.
Perform associate evaluations, disciplinary actions, hiring, and terminations ensuring compliance with Human Resources regulatory requirements.

10. Strategic Plan

Here's how vice president & general managers use strategic plan:

Led business operations and marketing initiatives, aligning short/long-term goals, strategic planning, and business operations to support corporate objectives.
Reorganized development team, securing additional resources and approval for three major development projects critical to success of long-term strategic plan.

11. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how vice president & general managers use product line:

Implemented a financial management system to evaluate profitability by product, which refocused sales efforts on more profitable product lines.
Developed and directed an aggressive strategy of lower cost, imported alternative product line to compete with primary competitors.

12. Direct Reports

Here's how vice president & general managers use direct reports:

Managed overall profitability of multiple business locations and effectively led 15 to 20 Direct Reports including 3 Management Positions.
Managed direct and indirect reports of sales and marketing, product management, professional consulting engineering personnel.

13. Business Plan

Here's how vice president & general managers use business plan:

Developed expansion program, including strategy and business planning, for growing telecommunications professional services and technology company, T-Force.
Strengthened business planning and customer pursuit process with in-depth competitor profiles, customer strategies, and business placement algorithms.

14. Continuous Improvement

Continuous improvement is an ongoing process of improvement of products, services, and processes with the help of innovative ideas. It is an organized approach that helps an organization to find its weaknesses and improve them.

Here's how vice president & general managers use continuous improvement:

Instituted lean initiatives into manufacturing operations thereby creating continuous improvement methodology.
Established quality and continuous improvement steering committee and launched immediate Lean initiatives that improved product quality and reduced overall manufacturing costs.

15. Logistics

Logistics is a complete organization and implementation of a problem. Logistics are often considered in a complex business operation, as some works need detailed plannings. Logistics are also used in military action.

Here's how vice president & general managers use logistics:

Developed and implemented an expansion into Canada, including establishing a new DC, reverse logistics and initial customer placement.
Created and integrated logistics management function consolidating purchasing, inventory, warehousing, and distribution.

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What skills help Vice President & General Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on vice president & general manager resumes?

Xu Zhang Ph.D.

Chair, Farmingdale State College

I believe the most important attributes employers seek on a resume remain the same-problem solving skills, team work skills, analytical/quantitative skills, verbal and written communication skills. However, given the pandemic or any other unexpected shock to work environment, how to quickly and efficiently adapt to new work modes can be a very valuable attribute standing out on resume.

What soft skills should all vice president & general managers possess?

Roland Rust Ph.D.

Distinguished University Professor, David Bruce Smith Chair in Marketing, Executive Director, Center for Excellence in Service, Ph.D., Business Administration, University of North Carolina at Chapel Hill Marketing, University of Maryland

We consider empathy the most important soft skill (see our 2021 book, "The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy," authored with Ming-Hui Huang). This is central for both sales managers and salespeople. The sales manager can best manage a salesperson by being able to understand their emotions. Different salespeople require different approaches. Likewise, salespeople need to relate to the customer's feelings. In addition, because so much of business is now digital, and we're in a pandemic of unknown duration, skills on media such as Zoom are more important than ever, as is the capability of texting and other modes of electronic communication.

What hard/technical skills are most important for vice president & general managers?

Roland Rust Ph.D.

Artificial intelligence is taking over many thinking tasks throughout the economy (see our recent book). Few salespeople or sales managers are AI experts, but at least they need to be aware of the state-of-the-art in that field, enough to know how best to manage human-AI teams. In the sales context, this generally means using AI in the "backroom" and using people for customer contact, although AI salespeople (e.g., chatbots) are becoming more widespread.

What vice president & general manager skills would you recommend for someone trying to advance their career?

Nina Woodard

Senior Career Development Specialist, Belmont University

For entertainment, digital marketing and content creation skills are critical. Even if a role isn't specifically connected to digital marketing, social media is almost always involved in most entry-level roles. We strongly encourage students and recent graduates to learn basic graphic design platforms, video editing and audio editing. Learning how to maximize impact on social media platforms such as YouTube, Instagram or TikTok is also a worthy investment of time. There's a wide range of self-paced training resources online, many available for free or at reduced costs for students.

What type of skills will young vice president & general managers need?

Craig Nathanson Ph.D.

Adjunct Lecturer, Sonoma State University

I see the essential human skills gaining importance to build a new post-covid work life. These include creativity, leading and working in teams, writing, speaking, being self-aware, and lowering bias and networking; career branding as critical areas for graduates to focus on now.

What technical skills for a vice president & general manager stand out to employers?

Michael Kraten Ph.D.

Professor of Accounting, Chair, Department of Accounting, Economics and Finance, Program Coordinator, Accounting, BBA, Houston Baptist University

Short-term skills like data analytics establish college graduates as credible staff professionals. Long-term skills like critical thinking and persuasive communication can place graduates on long-term career paths to senior management.

Do you want to know more?

List of vice president & general manager skills to add to your resume

The most important skills for a vice president & general manager resume and required skills for a vice president & general manager to have include:

Customer Service
R
Revenue Growth
Product Development
Financial Performance
Business Strategy
Business Development
Project Management
Human Resources
Strategic Plan
Product Line
Direct Reports
Business Plan
Continuous Improvement
Logistics
Product Management
General Management

Business Operations
Strategic Direction
Account Management
Ebit
Business Model
OEM
ISO
ROI
Sales Growth
Due Diligence
Americas
Trade Shows
Real Estate
Sigma
L Management
Inventory Control
KPI

Cost Savings
Customer Support
Inventory Management
ERP
Strategic Partnerships
Customer Relations
Contract Negotiations
Brand Marketing
Sales Volume
Process Improvement
YOY
Gross Profit
Saas
UK
Brand Development

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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