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The differences between vice president & general managers and general sales managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a vice president & general manager, becoming a general sales manager takes usually requires 6-8 years. Additionally, a vice president & general manager has an average salary of $172,487, which is higher than the $118,744 average annual salary of a general sales manager.
The top three skills for a vice president & general manager include customer service, R and revenue growth. The most important skills for a general sales manager are customer service, dealership, and customer satisfaction.
| Vice President & General Manager | General Sales Manager | |
| Yearly salary | $172,487 | $118,744 |
| Hourly rate | $82.93 | $57.09 |
| Growth rate | 6% | 5% |
| Number of jobs | 252,313 | 196,210 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 63% |
| Average age | 44 | 46 |
| Years of experience | 6 | 8 |
A vice president and general manager's role is to implement policies and regulations while overseeing the business operations. Typically, it is their primary responsibility to devise training programs that would produce more efficient workforce members, create new strategies to boost sales and customer satisfaction, and participate in budget and goals creation. They mainly report to high-ranking officials such as the president and board members. Furthermore, a vice president and general manager may perform clerical tasks such as preparing progress reports and presentations, managing schedules, and responding to correspondence.
General sales managers are responsible for monitoring the daily operation of the sales team and analyze marketing strategies to improve sales performance and generate more revenues. General sales managers develop strategic plans, adjust sales quotas as needed, identify business opportunities, research current market trends, and evaluate the annual budget. General sales managers also respond to the customers' inquiries and high-level complaints, providing immediate resolutions to ensure customer satisfaction. A general sales manager must have excellent communication and leadership skills to handle the sales department, especially on sales techniques in reaching the business' profitability goals.
Vice president & general managers and general sales managers have different pay scales, as shown below.
| Vice President & General Manager | General Sales Manager | |
| Average salary | $172,487 | $118,744 |
| Salary range | Between $108,000 And $273,000 | Between $71,000 And $196,000 |
| Highest paying City | San Francisco, CA | Westport, CT |
| Highest paying state | Massachusetts | Maine |
| Best paying company | Meta | |
| Best paying industry | Media | Professional |
There are a few differences between a vice president & general manager and a general sales manager in terms of educational background:
| Vice President & General Manager | General Sales Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Southern California |
Here are the differences between vice president & general managers' and general sales managers' demographics:
| Vice President & General Manager | General Sales Manager | |
| Average age | 44 | 46 |
| Gender ratio | Male, 89.1% Female, 10.9% | Male, 85.5% Female, 14.5% |
| Race ratio | Black or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 14.9% Asian, 6.3% White, 67.9% American Indian and Alaska Native, 0.5% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |