What does a vice president & general manager do?

A vice president and general manager's role is to implement policies and regulations while overseeing the business operations. Typically, it is their primary responsibility to devise training programs that would produce more efficient workforce members, create new strategies to boost sales and customer satisfaction, and participate in budget and goals creation. They mainly report to high-ranking officials such as the president and board members. Furthermore, a vice president and general manager may perform clerical tasks such as preparing progress reports and presentations, managing schedules, and responding to correspondence.
Vice president & general manager responsibilities
Here are examples of responsibilities from real vice president & general manager resumes:
- Process and manage A/P, A/R, and payroll.
- Purchase and implement QuickBooks, manage accounts payable and receivable.
- Manage crude oil operations and traders in Singapore, Tokyo, London and Dallas.
- Manage front of house staff to ensure proper service to dining guests, POS maintenance.
- Implement and achieve ISO 9001certification through management of cross - functional teams for all reporting business units.
- Manage marketing efforts between company and key OEM partners on component branding, channel and product strategy, and business terms.
- Implement a new SEO, PPC, social, affiliate, programmatic and email strategies.
- Establish the company's first Facebook site.
- Support execution of all require OSHA training.
- Train and champion Kaizen teams that improve many processes.
- Vet, negotiate and select the Pardot platform and implementation vendor.
- Maintain compliance with OSHA and conduct safety meetings on a regular basis.
- Eliminate $800K+ in A/P by negotiating with vendors and re-establishing fracture relationships.
- Execute complete infrastructure outsourcing deal for Tata motors having 500 Cr for next 5 years.
- Select to lead and develop all CDI business within the strategic oil, gas and chemical markets in the Americas.
Vice president & general manager skills and personality traits
We calculated that 12% of Vice President & General Managers are proficient in Customer Service, R, and Revenue Growth. They’re also known for soft skills such as Leadership skills, Management skills, and Problem-solving skills.
We break down the percentage of Vice President & General Managers that have these skills listed on their resume here:
- Customer Service, 12%
Orchestrated residential customer service/customer experience.
- R, 7%
Key customer engagements as Service Delivery Head: Cummins, Johnson & Johnson, AIG, Toys R Us.
- Revenue Growth, 7%
Restructured sales, marketing, and engineering creating a more effective combined organization delivering technology innovation and revenue growth.
- Product Development, 7%
Developed and managed internal lean manufacturing processes and manufacturing process plans for product development to deliver product within customer specified requirements.
- Financial Performance, 6%
Implemented a Continuous Improvement and Operational Excellence strategy across the Division improving quality, turn time, safety and financial performance
- Business Strategy, 6%
Directed project teams in the redesign of talent requirements and organizational structure based upon new business strategy.
Most vice president & general managers use their skills in "customer service," "r," and "revenue growth" to do their jobs. You can find more detail on essential vice president & general manager responsibilities here:
Leadership skills. To carry out their duties, the most important skill for a vice president & general manager to have is leadership skills. Their role and responsibilities require that "top executives must be able to shape and direct an organization by coordinating policies, people, and resources." Vice president & general managers often use leadership skills in their day-to-day job, as shown by this real resume: "provide global leadership and strategic vision for an oem medical printer business. "
Problem-solving skills. This is an important skill for vice president & general managers to perform their duties. For an example of how vice president & general manager responsibilities depend on this skill, consider that "top executives need to identify and resolve issues within an organization." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a vice president & general manager: "selected a new erp solution that fit the industry that we were focused on, eliminating duplicate entries and error. ".
Time-management skills. vice president & general manager responsibilities often require "time-management skills." The duties that rely on this skill are shown by the fact that "top executives do many tasks concurrently to ensure that their work gets done and that the organization meets its goals." This resume example shows what vice president & general managers do with time-management skills on a typical day: "launched oem diesel emission valves with 100% on time delivery with 0 ppm for the life of the product. "
Communication skills. Another crucial skill for a vice president & general manager to carry out their responsibilities is "communication skills." A big part of what vice president & general managers relies on this skill, since "top executives must be able to convey information clearly and persuasively." How this skill relates to vice president & general manager duties can be seen in an example from a vice president & general manager resume snippet: "managed the due diligence and sale transaction to savvis communications corporation. "
See the full list of vice president & general manager skills
The three companies that hire the most vice president & general managers are:
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Vice president & general manager vs. Division director
A division director is an individual who is responsible for managing team members and business operations that are assigned in his/her or her division to achieve the goals of a company. Division directors are required to evaluate division performance and ensure that the team's work complies with the company policies and procedures. They must lead new business development efforts with customers or brokers and should work closely with legal to ensure the protection of the company's interest. Division directors also assist in employee recruitment and provide training to the team if there are skill gaps.
These skill sets are where the common ground ends though. The responsibilities of a vice president & general manager are more likely to require skills like "financial performance," "business strategy," "continuous improvement," and "product management." On the other hand, a job as a division director requires skills like "client relationships," "healthcare," "oversight," and "patients." As you can see, what employees do in each career varies considerably.
Division directors tend to make the most money working in the finance industry, where they earn an average salary of $161,467. In contrast, vice president & general managers make the biggest average salary, $172,642, in the media industry.On average, division directors reach similar levels of education than vice president & general managers. Division directors are 2.2% more likely to earn a Master's Degree and 1.5% more likely to graduate with a Doctoral Degree.Vice president & general manager vs. Group manager
Group Managers are employees who oversee a specific department, team, or any group in the company. They are usually tenured employees or industry experts. Group Managers oversee their team's performance and professional growth. They set clear, strategic goals for the team and create plans to reach these goals. They monitor the achievement of such goals and guide their team along the way. They also manage the team professionally. The coach team members train the employees if there are updates or new strategies and ensure that they remain engaged. They motivate their team to perform well and strive hard to reach group goals.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that vice president & general manager responsibilities requires skills like "revenue growth," "financial performance," "business strategy," and "product line." But a group manager might use other skills in their typical duties, such as, "client facing," "client relationships," "performance management," and "quality standards."
Group managers earn a lower average salary than vice president & general managers. But group managers earn the highest pay in the finance industry, with an average salary of $135,074. Additionally, vice president & general managers earn the highest salaries in the media with average pay of $172,642 annually.Average education levels between the two professions vary. Group managers tend to reach similar levels of education than vice president & general managers. In fact, they're 3.1% less likely to graduate with a Master's Degree and 1.5% more likely to earn a Doctoral Degree.Vice president & general manager vs. President/chief executive officer
Considered as the highest authority in a company, a president/chief executive officer is in charge of leading the company by implementing corporate decisions and shaping the organization to its fullest extent. They must craft strategic plans and guidelines, enforce policies and standards, direct the vision and mission, and address the public as the head of the company. Furthermore, a president/chief executive officer must maintain an active line of communication at all times as they must report to a board of directors and coordinate with other company employees.
The required skills of the two careers differ considerably. For example, vice president & general managers are more likely to have skills like "customer service," "business strategy," "project management," and "continuous improvement." But a president/chief executive officer is more likely to have skills like "financial management," "start-up," "regulatory compliance," and "healthcare."
President/chief executive officers earn the best pay in the finance industry, where they command an average salary of $179,795. Vice president & general managers earn the highest pay from the media industry, with an average salary of $172,642.When it comes to education, president/chief executive officers tend to earn similar degree levels compared to vice president & general managers. In fact, they're 0.5% more likely to earn a Master's Degree, and 2.4% more likely to graduate with a Doctoral Degree.Vice president & general manager vs. President
Presidents are usually the highest-level executives in an organization. They oversee the whole company. They identify clear goals and provide strategic direction as the company works towards the achievement of their overall vision. Presidents are the decision-makers in the company. They make crucial decisions to ensure that the company continues to grow and survives challenges that come their way. They are expected to consider all stakeholders, from the board of directors and employees to the customers in their decision-making process. Presidents also represent the company in external functions, especially during high-level events. As such, they are expected to be professional, well-mannered, and good communicators.
Types of vice president & general manager
Updated January 8, 2025











