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Become A Vice President, Marketing And Operations

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Working As A Vice President, Marketing And Operations

  • Making Decisions and Solving Problems
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Coordinating the Work and Activities of Others
  • Guiding, Directing, and Motivating Subordinates
  • Deal with People

  • Make Decisions

  • Stressful

  • $128,000

    Average Salary

What Does A Vice President, Marketing And Operations Do

Top executives devise strategies and policies to ensure that an organization meets its goals. They plan, direct, and coordinate operational activities of companies and organizations.

Duties

Top executives typically do the following:

  • Establish and carry out departmental or organizational goals, policies, and procedures
  • Direct and oversee an organization’s financial and budgetary activities
  • Manage general activities related to making products and providing services
  • Consult with other executives, staff, and board members about general operations
  • Negotiate or approve contracts and agreements
  • Appoint department heads and managers
  • Analyze financial statements, sales reports, and other performance indicators
  • Identify places to cut costs and to improve performance, policies, and programs

The responsibilities of top executives largely depend on an organization’s size. For example, an owner or manager of a small organization, such as an independent retail store, often is responsible for purchasing, hiring, training, quality control, and day-to-day supervisory duties. In large organizations, however, top executives typically focus more on formulating policies and strategic planning, while general and operations managers direct day-to-day operations.

The following are examples of types of top executives working in the private sector:

Chief executive officers (CEOs), who are also known by titles such as executive director, managing director, or president, provide overall direction for companies and organizations. CEOs manage company operations, formulate and implement policies, and ensure goals are met. They collaborate with and direct the work of other top executives and typically report to a board of directors.

Chief operating officers (COOs) oversee other executives who direct the activities of various departments, such as human resources and sales. They also carry out the organization’s guidelines on a day-to-day basis.

General and operations managers oversee operations that are too diverse and general to be classified into one area of management or administration. Responsibilities may include formulating policies, managing daily operations, and planning the use of materials and human resources. They make staff schedules, assign work, and ensure that projects are completed. In some organizations, the tasks of chief executive officers may overlap with those of general and operations managers.

The following are examples of types of top executives working in the public sector:

Mayors, along with governors, city managers, and county administrators, are chief executive officers of governments. They typically oversee budgets, programs, and the use of resources. Mayors and governors must be elected to office, whereas managers and administrators are typically appointed. 

Most educational systems, regardless of whether they are public or private school systems, also employ executive officers. The following are examples of top executives working in the elementary, secondary, and postsecondary educational school systems:

School superintendents and college or university presidents are chief executive officers of school districts and postsecondary schools. They manage issues such as student achievement, budgets and resources, general operations, and relations with government agencies and other stakeholders.

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How To Become A Vice President, Marketing And Operations

Although education and training requirements vary widely by position and industry, many top executives have at least a bachelor’s degree and a considerable amount of work experience. 

Education

Many top executives have a bachelor’s or master’s degree in business administration or in an area related to their field of work. Top executives in the public sector often have a degree in business administration, public administration, law, or the liberal arts. Top executives of large corporations often have a master’s degree in business administration (MBA).

College presidents and school superintendents are typically required to have a master’s degree, although a doctorate is often preferred.

Although many mayors, governors, or other public sector executives have at least a bachelor’s degree, these positions typically do not have any specific education requirements.

Work Experience in a Related Occupation

Many top executives advance within their own firm, moving up from lower level managerial or supervisory positions. However, other companies may prefer to hire qualified candidates from outside their organization. Top executives who are promoted from lower level positions may be able to substitute experience for education to move up in the company. For example, in industries such as retail trade or transportation, workers without a college degree may work their way up to higher levels within the company to become executives or general managers.

Chief executives typically need extensive managerial experience. Executives are also expected to have experience in the organization’s area of specialty. Most general and operations managers hired from outside an organization need lower level supervisory or management experience in a related field.

Some general managers advance to higher level managerial or executive positions. Company training programs, executive development programs, and certification can often benefit managers or executives hoping to advance.

Important Qualities

Communication skills. Top executives must be able to communicate clearly and persuasively. They must effectively discuss issues and negotiate with others, direct subordinates, and explain their policies and decisions to those within and outside the organization.

Decisionmaking skills. Top executives need decisionmaking skills when setting policies and managing an organization. They must assess different options and choose the best course of action, often daily.

Leadership skills. Top executives must be able to lead an organization successfully by coordinating policies, people, and resources.

Management skills. Top executives must shape and direct the operations of an organization. For example, they must manage business plans, employees, and budgets.

Problem-solving skills. Top executives need to identify and resolve issues within an organization. They must be able to recognize shortcomings and effectively carry out solutions.

Time-management skills. Top executives do many tasks at the same time, typically under their own direction, to ensure that their work gets done and that they meet their goals.

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Vice President, Marketing And Operations Career Paths

Vice President, Marketing And Operations
Marketing Director
Marketing Vice President
10 Yearsyrs
Marketing Director Vice President Sales Vice President
Sales And Marketing Vice President
11 Yearsyrs
Marketing Director Vice President
Vice President & General Manager
12 Yearsyrs
Vice President Sales Vice President
Senior Vice President, Sales
14 Yearsyrs
Marketing Vice President
Chief Marketing Officer
10 Yearsyrs
Marketing Vice President President Senior Vice President
President & Chief Operating Officer
13 Yearsyrs
Marketing Vice President Senior Vice President Executive Director
Regional Vice President
11 Yearsyrs
General Manager Account Manager Regional Sales Manager
National Sales Manager
9 Yearsyrs
General Manager
Regional General Manager
8 Yearsyrs
General Manager Account Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Manager Operations Manager Regional Sales Manager
Regional Sales Director
11 Yearsyrs
Marketing Manager Director Development Director
Development Vice President
10 Yearsyrs
President Vice President And Manager Director
Division Director
9 Yearsyrs
President Field Director Director
Director Of Strategy
11 Yearsyrs
Operations Vice President Sales Vice President
Vice President Of Sales & Operations
11 Yearsyrs
Operations Vice President Vice President And Manager Operations Director
Director Of Service And Operations
11 Yearsyrs
Operations Vice President Vice President And Manager Director Of Sales
Director Of Sales And Operations
10 Yearsyrs
Owner Owner/Manager Regional Sales Manager
Senior Sales Manager
7 Yearsyrs
Owner Owner And Sales Sales Manager
General Sales Manager
8 Yearsyrs
Owner Owner And Sales
Franchise Owner
7 Yearsyrs
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Do you work as a Vice President, Marketing And Operations?

Help others decide if this is a good career for them

Average Length of Employment
Owner And Founder 5.8 years
Top Careers Before Vice President, Marketing And Operations
Director 4.7%
Manager 3.9%
Top Careers After Vice President, Marketing And Operations
President 7.2%
Consultant 6.8%
Owner 6.3%
Principal 3.4%

Do you work as a Vice President, Marketing And Operations?

Vice President, Marketing And Operations Demographics

Gender

Male

63.0%

Female

29.7%

Unknown

7.3%
Ethnicity

White

62.4%

Hispanic or Latino

15.5%

Black or African American

10.7%

Asian

7.5%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

42.3%

German

11.5%

French

11.5%

Japanese

7.7%

Italian

7.7%

Portuguese

3.8%

Chinese

3.8%

Hebrew

3.8%

Russian

3.8%

Korean

3.8%
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Vice President, Marketing And Operations Education

Schools

University of Phoenix

16.5%

George Washington University

8.7%

University of Southern California

6.1%

New York University

5.2%

University of Florida

5.2%

University of California - Los Angeles

5.2%

Kent State University

4.3%

Columbia University

4.3%

Purdue University

4.3%

University of Oklahoma

4.3%

University of Chicago

4.3%

Florida International University

3.5%

California State University - Fullerton

3.5%

University of Tennessee - Knoxville

3.5%

Brigham Young University

3.5%

University of Central Missouri

3.5%

University of Cincinnati

3.5%

University of Nevada - Las Vegas

3.5%

Arizona State University

3.5%

Texas State University

3.5%
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Majors

Business

38.3%

Marketing

18.0%

Management

7.6%

Finance

5.7%

Communication

3.9%

Economics

3.3%

Psychology

2.5%

Political Science

2.5%

Accounting

2.3%

Liberal Arts

2.0%

Public Relations

2.0%

Journalism

1.8%

English

1.8%

Education

1.4%

Music

1.4%

Fine Arts

1.2%

Computer Science

1.2%

Mechanical Engineering

1.2%

History

1.2%

Electrical Engineering

1.0%
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Degrees

Bachelors

45.2%

Masters

31.4%

Other

15.9%

Associate

3.3%

Certificate

2.1%

Doctorate

1.4%

License

0.3%

Diploma

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$128,000
View Detailed Salary Report
$73,000
Min 10%
$128,000
Median 50%
$128,000
Median 50%
$128,000
Median 50%
$128,000
Median 50%
$128,000
Median 50%
$128,000
Median 50%
$128,000
Median 50%
$222,000
Max 90%
Best Paying Company
Thomson Reuters
Highest Paying City
Nashua, NH
Highest Paying State
Maine
Avg Experience Level
4.1 years
How much does a Vice President, Marketing And Operations make at top companies?
The national average salary for a Vice President, Marketing And Operations in the United States is $128,411 per year or $62 per hour. Those in the bottom 10 percent make under $73,000 a year, and the top 10 percent make over $222,000.

Real Vice President, Marketing And Operations Salaries

Job Title Company Location Start Date Salary
Vice President, WW Marketing & Distribution Operations SONY Pictures Releasing International Corporaton Culver City, CA Sep 22, 2015 $230,000 -
$260,000
Vice President of Operations-International Marketing Imperial Pacific International (CNMI), LLC Jan 31, 2016 $180,609
VP Marketing Operations Winn-Dixie Stores, Inc. Jacksonville, FL Aug 01, 2015 $165,070 -
$247,600
Vice President of Marketing & Operations Ferber & Associates LP Houston, TX Apr 30, 2014 $160,000
Vice President of Operations-International Marketing Imperial Pacific International (CNMI), LLC Jan 31, 2016 $150,514
Vice President of Marketing & Operations New Deal, LLC Fort Lee, NJ Apr 01, 2011 $130,000
Vice President of Marketing and Operations-EPO Focus Care, Inc. Woburn, MA Oct 01, 2012 $129,000
Vice-President, Marketing and Operations Utah Street Labs, Inc. San Francisco, CA Jan 01, 2011 $127,130 -
$132,000
Vice President of Marketing & Operations-EPO Focus Care, Inc. Woburn, MA Sep 30, 2015 $112,694
Vice President of Marketing & Operations-EPO Focus Care, Inc. Woburn, MA Sep 30, 2016 $111,862
VP Marketing and Operations Sports Cloub Management, LLC Kingstowne, VA Mar 07, 2011 $97,500
VP Marketing and Operations Sports Cloub Management, LLC Kingstowne, VA Oct 25, 2011 $97,500
VP Marketing and Operations Sports Club Management LLC Alexandria, VA Mar 02, 2010 $97,500
VP Marketing and Operations Sports Club Management LLC Alexandria, VA Mar 03, 2010 $97,500
VP Marketing and Operations Sports Club Management LLC Kingstowne, VA Jun 07, 2010 $97,500
VP Marketing and Operations Sports Club Management LLC Kingstowne, VA Dec 06, 2010 $97,500

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Top Skills for A Vice President, Marketing And Operations

  1. Strategic Plan
  2. Revenue Growth
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Full responsibility for bottom-line factors, including vision, long-range strategic planning and software development processes.
  • Created 75% revenue growth achieving $50M annual revenues for the company of 1400 employees.
  • Oversee and direct market research, competitor analyses and customer service and retention monitoring processes and initiatives.
  • Assist in the development and maintenance of company website.
  • General business management and operations - Marketing, Business Development and Engineering.

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Top 10 Best States for Vice Presidents, Marketing And Operations

  1. New Jersey
  2. Rhode Island
  3. District of Columbia
  4. New York
  5. Connecticut
  6. Delaware
  7. Pennsylvania
  8. California
  9. Massachusetts
  10. Virginia
  • (590 jobs)
  • (72 jobs)
  • (161 jobs)
  • (1,231 jobs)
  • (221 jobs)
  • (60 jobs)
  • (753 jobs)
  • (3,055 jobs)
  • (783 jobs)
  • (557 jobs)

Top Vice President, Marketing And Operations Employers

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