What does a vice president, marketing and operations do?
Vice president, marketing and operations responsibilities
Here are examples of responsibilities from real vice president, marketing and operations resumes:
- Create and manage yearly budgets; analyze all financial activities including cost of goods and ROI of new facility construction.
- Lead commercial operations including structuring and closing strategic partnerships and building a unique business intelligence platform for the healthcare industry.
- Develop campaign management ROI metrics dashboard aligning marketing and sales performance, processes, programs and lead generation.
- Develop cross training partnerships with local/regional tour directors to share key knowledge regarding event management, course negotiations and administrative roles/responsibilities.
- Lead weekly sales and marketing meetings to monitor SLA and KPI performance and audit compliance to departmental standards.
- Develop cross channel measurement and KPI frameworks base up industry standard benchmarking data and client business and operational objectives.
- Designate trainer for specialize lab testing with new representatives at Esoterix and LabCorp.
Vice president, marketing and operations skills and personality traits
We calculated that 11% of Vice Presidents, Marketing And Operations are proficient in Digital Marketing, Strategic Direction, and CRM. They’re also known for soft skills such as Leadership skills, Management skills, and Problem-solving skills.
We break down the percentage of Vice Presidents, Marketing And Operations that have these skills listed on their resume here:
- Digital Marketing, 11%
Web based digital marketing technology company that specializes in improving lead generation and sales productivity for fortune 500 companies.
- Strategic Direction, 7%
Provided counsel and strategic direction for all aspects of marketing, sales and communications; both internally and externally.
- CRM, 6%
Utilized a mix of proprietary and outsourced technologies to manage all CRM activity for internal properties and customer acquisition for clients.
- Marketing Campaigns, 6%
Developed and executed all marketing campaigns across multiple channels.
- Market Research, 5%
Performed market research to support extensive new product development.
- Revenue Growth, 4%
Created 75% revenue growth achieving $50M annual revenues for the company of 1400 employees.
"digital marketing," "strategic direction," and "crm" are among the most common skills that vice presidents, marketing and operations use at work. You can find even more vice president, marketing and operations responsibilities below, including:
Leadership skills. To carry out their duties, the most important skill for a vice president, marketing and operations to have is leadership skills. Their role and responsibilities require that "top executives must be able to shape and direct an organization by coordinating policies, people, and resources." Vice presidents, marketing and operations often use leadership skills in their day-to-day job, as shown by this real resume: "work closely with the cmo and marketing leadership team to develop and drive the priorities for marketing transformation and evolution. "
Problem-solving skills. This is an important skill for vice presidents, marketing and operations to perform their duties. For an example of how vice president, marketing and operations responsibilities depend on this skill, consider that "top executives need to identify and resolve issues within an organization." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a vice president, marketing and operations: "developed integrated marketing plans and solutions customized to meet client's resources (i.e., budget and staffing). ".
Time-management skills. vice president, marketing and operations responsibilities often require "time-management skills." The duties that rely on this skill are shown by the fact that "top executives do many tasks concurrently to ensure that their work gets done and that the organization meets its goals." This resume example shows what vice presidents, marketing and operations do with time-management skills on a typical day: "reduced call preparation time by 59%; project roi was 380%. "
Communication skills. A commonly-found skill in vice president, marketing and operations job descriptions, "communication skills" is essential to what vice presidents, marketing and operations do. Vice president, marketing and operations responsibilities rely on this skill because "top executives must be able to convey information clearly and persuasively." You can also see how vice president, marketing and operations duties rely on communication skills in this resume example: "worked cross functionally on new product development and innovation, product communication, and advertising plans. "
See the full list of vice president, marketing and operations skills
The three companies that hire the most vice president, marketing and operationss are:
- Customers Bank2 vice presidents, marketing and operations jobs
- Grubhub2 vice presidents, marketing and operations jobs
- JPMorgan Chase & Co.2 vice presidents, marketing and operations jobs
Compare different vice presidents, marketing and operations
Vice president, marketing and operations vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
While similarities exist, there are also some differences between vice presidents, marketing and operations and senior manager of marketing. For instance, vice president, marketing and operations responsibilities require skills such as "cmo," "partnerships," "start-up," and "a/p." Whereas a senior manager of marketing is skilled in "project management," "sr," "email marketing," and "patients." This is part of what separates the two careers.
Senior managers of marketing tend to make the most money working in the technology industry, where they earn an average salary of $126,981. In contrast, vice presidents, marketing and operations make the biggest average salary, $123,245, in the technology industry.On average, senior managers of marketing reach similar levels of education than vice presidents, marketing and operations. Senior managers of marketing are 2.7% more likely to earn a Master's Degree and 0.0% more likely to graduate with a Doctoral Degree.Vice president, marketing and operations vs. Sales and marketing vice president
A sales and marketing vice president is responsible for managing brand awareness, developing strategic promotional plans, and preparing marketing campaigns to attract existing. Potential customers increase sales revenues and improve the company's profitability. A sales and marketing vice president monitors the sales team, reviews the sales budget, researches the current industry trends to identify business opportunities, and allocates resources efficiently. A sales and marketing vice president must have excellent leadership and communication skills to discuss services with clients and set long-term sales development goals.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that vice president, marketing and operations responsibilities requires skills like "digital marketing," "crm," "marketing campaigns," and "kpis." But a sales and marketing vice president might use other skills in their typical duties, such as, "strategic partnerships," "healthcare," "direct sales," and "sales management."
On average, sales and marketing vice presidents earn a higher salary than vice presidents, marketing and operations. Some industries support higher salaries in each profession. Interestingly enough, sales and marketing vice presidents earn the most pay in the technology industry with an average salary of $161,144. Whereas vice presidents, marketing and operations have higher pay in the technology industry, with an average salary of $123,245.Average education levels between the two professions vary. Sales and marketing vice presidents tend to reach similar levels of education than vice presidents, marketing and operations. In fact, they're 2.9% less likely to graduate with a Master's Degree and 0.0% more likely to earn a Doctoral Degree.Vice president, marketing and operations vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
The required skills of the two careers differ considerably. For example, vice presidents, marketing and operations are more likely to have skills like "cmo," "partnerships," "start-up," and "a/p." But a marketing lead is more likely to have skills like "project management," "healthcare," "twitter," and "linkedin."
Marketing leads make a very good living in the technology industry with an average annual salary of $118,478. On the other hand, vice presidents, marketing and operations are paid the highest salary in the technology industry, with average annual pay of $123,245.marketing leads typically earn similar educational levels compared to vice presidents, marketing and operations. Specifically, they're 2.3% less likely to graduate with a Master's Degree, and 0.2% less likely to earn a Doctoral Degree.Vice president, marketing and operations vs. Marketing director
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Even though a few skill sets overlap between vice presidents, marketing and operations and marketing directors, there are some differences that are important to note. For one, a vice president, marketing and operations might have more use for skills like "seo," "kpis," "cmo," and "partnerships." Meanwhile, some responsibilities of marketing directors require skills like "sales strategies," "email marketing," "email campaigns," and "project management. "
Marketing directors enjoy the best pay in the manufacturing industry, with an average salary of $131,349. For comparison, vice presidents, marketing and operations earn the highest salary in the technology industry.The average resume of marketing directors showed that they earn similar levels of education compared to vice presidents, marketing and operations. So much so that theyacirc;euro;trade;re 4.0% less likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 0.1%.Types of vice president, marketing and operations
Updated January 8, 2025
