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What is a vice president, marketing & development and how to become one

Updated January 8, 2025
3 min read
Quoted experts
Tobias Sellier,
Richard Tate
The average vice president, marketing & development salary is $176,340. The most common degree is a bachelor's degree degree with an business major. It usually takes 8-10 years of experience to become a vice president, marketing & development. Vice presidents, marketing & development with a Program Management Professional (PgMP) certification earn more money. Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a vice president, marketing & development?

Tobias SellierTobias Sellier LinkedIn profile

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.
ScoreVice President, Marketing & DevelopmentUS Average
Salary
9.6

Avg. Salary $176,340

Avg. Salary $59,228

Stability level
7.5

Growth rate 10%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 27.98%

male 72.02%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress level
7.5

Stress level is high

7.1 - high

Complexity level
9.0

Complexity level is advanced

7 - challenging

Work life balance
3.5

Work life balance is poor

6.4 - fair

Vice president, marketing & development career paths

Key steps to become a vice president, marketing & development

  1. Explore vice president, marketing & development education requirements

    Most common vice president, marketing & development degrees

    Bachelor's

    73.9 %

    Master's

    19.5 %

    Associate

    3.9 %
  2. Start to develop specific vice president, marketing & development skills

    SkillsPercentages
    Sales Strategy11.93%
    Product Development10.53%
    Revenue Growth7.62%
    R7.58%
    Market Research5.06%
  3. Complete relevant vice president, marketing & development training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New vice presidents, marketing & development learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a vice president, marketing & development based on U.S. Bureau of Labor Statistics data and data from real vice president, marketing & development resumes.
  4. Research vice president, marketing & development duties and responsibilities

    • Implement agile techniques and lead the development of the company's first SaaS software offering.
    • Lead the RFP process for video advertising technology platform for multiple business units within UBM.
    • Manage search engine optimization (SEO), online portal strategy and marketing communications (MarCom) for all online properties.
    • Manage fellow executive expectations with precise reporting and communication of ROI on all marketing efforts.
  5. Get vice president, marketing & development experience

    Generally, it takes 8-10 years to become a vice president, marketing & development. The most common roles before becoming a vice president, marketing & development include marketing director, vice president team lead and marketing vice president.
  6. Prepare your vice president, marketing & development resume

    When your background is strong enough, you can start writing your vice president, marketing & development resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a vice president, marketing & development resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable vice president, marketing & development resume templates

    Build a professional vice president, marketing & development resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your vice president, marketing & development resume.
    Vice President, Marketing & Development Resume
    Vice President, Marketing & Development Resume
    Vice President, Marketing & Development Resume
    Vice President, Marketing & Development Resume
    Vice President, Marketing & Development Resume
    Vice President, Marketing & Development Resume
    Vice President, Marketing & Development Resume
    Vice President, Marketing & Development Resume
    Vice President, Marketing & Development Resume
  7. Apply for vice president, marketing & development jobs

    Now it's time to start searching for a vice president, marketing & development job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first vice president, marketing & development job

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Average vice president, marketing & development salary

The average vice president, marketing & development salary in the United States is $176,340 per year or $85 per hour. Vice president, marketing & development salaries range between $115,000 and $269,000 per year.

Average vice president, marketing & development salary
$176,340 Yearly
$84.78 hourly

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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