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Become A Vice President, Marketing & Development

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Working As A Vice President, Marketing & Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $132,000

    Average Salary

What Does A Vice President, Marketing & Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Vice President, Marketing & Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Vice President, Marketing & Development Career Paths

Vice President, Marketing & Development
Marketing Director Vice President Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
Marketing Director Director Account Director
Senior Account Director
10 Yearsyrs
Marketing Director Vice President
Vice President, Corporate Development
12 Yearsyrs
Vice President, Business Development Product Manager Brand Manager
Global Brand Manager
9 Yearsyrs
Marketing Vice President
Executive Vice President Marketing
11 Yearsyrs
Vice President, Business Development Marketing Manager Marketing Program Manager
Senior Marketing Program Manager
9 Yearsyrs
Vice President, Business Development General Manager Market Manager
Senior Market Manager
10 Yearsyrs
Marketing Vice President Sales And Marketing Vice President Business Development Director
Marketing And Business Development Director
9 Yearsyrs
Marketing Manager Senior Manager Of Marketing
Director Of Consumer Marketing
10 Yearsyrs
Marketing Manager Product Marketing Manager Senior Product Manager
Director Of Marketing And Product Management
9 Yearsyrs
Vice President Sales Vice President Business Development Director
Director, Strategic Alliances
12 Yearsyrs
Product Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Principal Director Of Sales And Marketing Regional Sales Director
Channel Sales Director
10 Yearsyrs
Product Manager Group Product Manager
Group Marketing Manager
8 Yearsyrs
Vice President, Products & Marketing
13 Yearsyrs
General Manager Territory Manager Sales Development Manager
Manager, Integrated Marketing
7 Yearsyrs
Regional Sales Manager Channel Manager Manager, Channel Marketing
Retail Marketing Manager
7 Yearsyrs
Sales Manager Sales And Marketing Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
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Do you work as a Vice President, Marketing & Development?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Top Careers Before Vice President, Marketing & Development
Director 4.4%
President 3.5%
Top Careers After Vice President, Marketing & Development
President 7.7%
Consultant 5.4%
Principal 5.3%
Owner 3.1%

Do you work as a Vice President, Marketing & Development?

Average Yearly Salary
$132,000
Show Salaries
$80,000
Min 10%
$132,000
Median 50%
$132,000
Median 50%
$132,000
Median 50%
$132,000
Median 50%
$132,000
Median 50%
$132,000
Median 50%
$132,000
Median 50%
$220,000
Max 90%
Best Paying Company
American International Group
Highest Paying City
Pleasanton, CA
Highest Paying State
Colorado
Avg Experience Level
3.8 years
How much does a Vice President, Marketing & Development make at top companies?
The national average salary for a Vice President, Marketing & Development in the United States is $133,026 per year or $64 per hour. Those in the bottom 10 percent make under $80,000 a year, and the top 10 percent make over $220,000.

Real Vice President, Marketing & Development Salaries

Job Title Company Location Start Date Salary
VP, Marketing and Product Development Product Madness, Inc. San Francisco, CA Nov 03, 2014 $331,103
Vice President of Strategic Marketing and Business Developme Crossbar, Inc. Santa Clara, CA Sep 01, 2015 $240,000
VP of Marketing & Development-North & South America Competentia Us, Inc. Houston, TX Nov 03, 2014 $225,000
Vice President Marketing and Business Development King Paper Limited Corp Boca Raton, FL Jul 09, 2016 $225,000
VP of Marketing & Development-North & South America Competentia Us, Inc. Houston, TX Oct 08, 2016 $225,000
VP of Marketing & Development-North & South America Competentia Us, Inc. Houston, TX Mar 11, 2016 $225,000
V.P. Marketing & Business Developent King Paper Limited Corp. Boca Raton, FL Oct 01, 2014 $213,000
V.P. Marketing & Business Development King Paper Limited Corp. Boca Raton, FL Oct 01, 2014 $213,000
V.P. Marketing & Business Development King Paper, Ltd. Paramus, NJ Oct 01, 2011 $200,000
VP, Global Marketing and Business Development Pace International, LLC Bellevue, WA Oct 07, 2016 $200,000 -
$336,000
Vice President, Marketing Programs & Development Prudential International Insurance Service Company Newark, NJ Sep 12, 2013 $200,000 -
$350,000
Vice President of Marketing & Brand Development SHL Investment Group (USA), Inc. New York, NY Jun 13, 2011 $200,000
Vice President Marketing and Business Development Hazera Seeds, Inc. Pine Valley, CA Oct 01, 2011 $199,737
VP of Marketing/Marketing Development Manager Teton Outfitters Rigby, ID Sep 01, 2015 $176,550
Vice President for Marketing and Brand Development Dezer Signature Brand-P LLC Sunny Isles Beach, FL Jun 10, 2015 $160,181 -
$165,000
VP Marketing & International Business Development Biote Medical, LLC Irving, TX Oct 01, 2014 $160,000
Vice President, Marketing and Business Development Follett International Inc. McHenry, IL Jun 01, 2012 $151,000
VP of Marketing & Business Development, Latin Amer Alcance Media Group, LLC San Francisco, CA Sep 15, 2014 $150,000
Vice President, Marketing and Business Development Hazera Seeds, Inc. Coconut Creek, FL Oct 01, 2011 $150,000
VP Marketing Product Development Coremedia Inc. San Francisco, CA Dec 01, 2009 $150,000
VP of Marketing & Business Development, Latin America Alcance Media Group, LLC San Francisco, CA Sep 04, 2015 $145,380
VP Marketing & Sales/Marketing Development Manager Teton Outfitters Rigby, ID Feb 15, 2015 $124,966 -
$176,000
VP of Marketing and Development Rojan USA, Incorporated Plano, TX Jan 06, 2016 $123,822
VP Marketing/Business Development Precision Global Consulting, Inc. Woodside, CA Aug 16, 2010 $120,000
Vice President of Marketing and Business Developme Dialed In Inc. New York, NY Sep 09, 2014 $120,000
Vice President-Marketing/Business Development Precision Global Consulting Inc. Redwood City, CA Sep 22, 2011 $120,000
VP Marketing and Business Development Inforcepro, Inc. Austin, TX Mar 05, 2016 $112,000

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Top Skills for A Vice President, Marketing & Development

  1. Business Development
  2. New Product Development
  3. Sales Goals
You can check out examples of real life uses of top skills on resumes here:
  • Established key intermediary relationships, managed strategic business development relationships and served as a Portfolio Manager for institutional accounts.
  • Restructured marketing department and made strategic hires to improve pricing, advertising, new product development and strategy execution.
  • Integrated marketing and sales goals into daily call center operations and developed programs to measure results via call center activity.
  • Performed comprehensive analysis and identified new business strategy to drive revenue growth.
  • Launched a new company website and companion hard-copy product catalog utilizing integrated marketing elements.

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Top 10 Best States for Vice Presidents, Marketing & Development

  1. Colorado
  2. New York
  3. Washington
  4. Rhode Island
  5. New Jersey
  6. Delaware
  7. Virginia
  8. Minnesota
  9. Arkansas
  10. California
  • (793 jobs)
  • (3,159 jobs)
  • (1,220 jobs)
  • (165 jobs)
  • (1,138 jobs)
  • (136 jobs)
  • (1,330 jobs)
  • (675 jobs)
  • (140 jobs)
  • (7,194 jobs)

Vice President, Marketing & Development Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,089 Vice President, Marketing & Development resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Vice President, Marketing & Development Resume

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Vice President, Marketing & Development Demographics

Gender

Male

66.5%

Female

26.5%

Unknown

7.1%
Ethnicity

White

64.3%

Hispanic or Latino

14.0%

Black or African American

11.2%

Asian

6.7%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

27.9%

French

17.4%

Italian

10.5%

Portuguese

7.0%

German

7.0%

Chinese

4.7%

Japanese

4.7%

Russian

4.7%

Mandarin

3.5%

Carrier

3.5%

Hebrew

2.3%

Cantonese

2.3%

Afrikaans

1.2%

Norwegian

1.2%

Greek

1.2%

Welsh

1.2%
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Vice President, Marketing & Development Education

Schools

New York University

9.0%

University of Phoenix

7.7%

Northwestern University

6.8%

Harvard University

6.5%

Michigan State University

6.1%

George Washington University

5.5%

Cornell University

5.2%

Columbia University

5.2%

Brigham Young University

4.5%

Syracuse University

4.2%

University of Pennsylvania

4.2%

Ohio State University

4.2%

Pennsylvania State University

4.2%

Stanford University

4.2%

University of Texas at Austin

4.2%

University of Southern California

3.9%

American University

3.9%

Arizona State University

3.5%

Santa Clara University

3.5%

Villanova University

3.5%
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Majors

Business

32.9%

Marketing

19.3%

Management

9.4%

Finance

7.5%

Communication

6.1%

Economics

2.5%

Electrical Engineering

2.4%

Psychology

2.4%

Political Science

2.4%

Journalism

2.2%

English

1.8%

Graphic Design

1.7%

Public Relations

1.4%

Accounting

1.4%

Education

1.3%

Advertising

1.2%

History

1.2%

Business Communications

1.0%

Project Management

0.9%

Mechanical Engineering

0.9%
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Degrees

Bachelors

42.2%

Masters

37.7%

Other

13.4%

Certificate

2.7%

Doctorate

1.8%

Associate

1.7%

Diploma

0.4%

License

0.2%
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