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Vice president, marketing & development resume examples from 2026

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Land interviews using Zippia's AI-powered resume builder.

Updated March 26, 2025
7 min read
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How to write a vice president, marketing & development resume

Craft a resume summary statement

Your resume summary sums up your experience and skills, making it easy for hiring managers to understand your qualifications at a glance. Here are some tips to writing the most important 2-4 sentences of your resume:

Step 1: Start with your current job title, or the one you aspire to. Are you a passionate manager? A skilled analyst? It's a good starting point.

Step 2: Next put your years of experience in vice president, marketing & development-related roles.

Step 3: Now is the time to put your biggest accomplishment or something you are professionally proud of.

Step 4: Read over what you have written. It should be 2-4 sentences. Your goal is to summarize your experience, not recite your resume.

These tips will help you demonstrate why you are the perfect fit for the vice president, marketing & development position.

Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.

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List the right project manager skills

Many resumes are filtered out by hiring software before a human eye ever sees them. A robust Skills section can let recruiters (and bots) know you have the skills to do the job. Here is how to make the most of your skills section:

  1. You often need to include the exact keywords from the job description in your resume. Look at the job listing and consider which of the listed skills you have experience with, along with related skills.
  2. Include as many relevant hard skills and soft skills as possible from the listing.
  3. Use the most up to date and accurate terms. Don't forget to be specific.
These five steps should give you a strong elevator pitch and land you some vice president, marketing & development interviews.

Here are example skills to include in your “Area of Expertise” on a vice president, marketing & development resume:

  • Sales Strategy
  • Product Development
  • Revenue Growth
  • R
  • Market Research
  • Business Development
  • Business Plan
  • SEO
  • Product Line
  • Strategic Plan
  • Start-Up
  • Product Management
  • Press Releases
  • ROI
  • Trade Shows
  • Strategic Partnerships
  • Strategic Direction
  • Competitive Analysis
  • OEM
  • Sales Growth
  • Brand Development
  • SEM
  • Distribution Channels
  • Value Proposition
  • Facebook
  • Pricing Strategy
  • Product Launch
  • Rebranding
  • Direct Reports
  • Market Analysis

Zippia’s AI can customize your resume for you.

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How to structure your work experience

A work experience section is a vital part of your resume because it shows you have the experience to succeed in your next job.

  1. Put your most recent experience first. Prospective employers care about your most recent accomplishments the most.
  2. Put the job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.
  3. Include only recent, relevant jobs. This means if you're a fairly experienced worker, you might need to leave off that first internship or other positions in favor of highlighting more pertinent positions.

How to write vice president, marketing & development experience bullet points

Your resume is your chance to show your biggest accomplishments. Don't just list your job responsibilities, instead take the opportunity to show why you're really good at what you do. Here is how you do that:

  • Start with strong action verbs like managed, spearheaded, created, etc. Your goal is to show what you did and verbs will help demonstrate your contributions.
  • Use numbers to quantify your achievements. Did you save time with a new report? Increase revenue? How large was the team you managed?
  • Keep it concise. You're highlighting your achievements. Consider if all details you are sharing are relevant, or can be written more efficiently.

Here are examples from great vice president, marketing & development resumes:

Work history example #1

Manager, Field Marketing

Cisco Systems

  • Conducted deployments of video solutions into public, private, and hybrid cloud environments to deliver SaaS capabilities.
  • Created global Communities of Interest for cloud/managed services to over 500 Cisco global sales and service creation team members.
  • Reported metrics and prepared marketing ROI during quarterly operation reviews with management.
  • Developed marketing programs that supported area sales goals, measured for effectiveness and reported ROI to maximize marketing investments.
  • Developed curriculum and trained resellers on technology, solutions, and avenues for additional profitability.

Work history example #2

Sales And Marketing Vice President

Citi

  • Developed successful customer relationship management (CRM) strategy to increase retention, card member spend and loyalty.
  • Created ThankYou Rewards first promotional strategy in social media: Facebook and Twitter communications promoting unique rewards and experiences.
  • Managed Citi IdentityMonitor, garnering the highest Net Promoter Score (NPS) at inception of tracking.
  • Identified reporting risks, re-engineered data flows, and eliminated unnecessary write-offs.
  • Leveraged Central Desktop for online collaboration and financial content distribution throughout Citi.

Work history example #3

Senior Director

JPMorgan Chase

  • Created the technical roadmap for the mortgage bank to transition to modern, cloud-based systems from legacy mainframe and client-server systems.
  • Created a governance structure encompassing policies and procedures; identified and drove continuous improvement initiatives.
  • Provided governance required to obtain overall customer satisfaction to SDC/Northeast-JPMC account.
  • Managed merger office for IB Tech Infrastructure during merger of Chase-H&Q and Chase-JPMorgan.
  • Provided the leadership and oversight for the architecture, design, and development of major operational applications and tools.

Work history example #4

Director Of Retail Sales

Mary Kay

  • Placed online and phone orders while keeping accurate inventory.
  • Developed and implemented successful training programs for sales representatives and directors.
  • Led weekly meetings with sales unit to help train, motivate and inspire consultants in personal unit.
  • Trained the team from the new consultants up to Director and Sr. Director leadership positions.
  • Developed consultants into leadership positions.

Zippia’s AI can customize your resume for you.

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Add an education section to your resume

Here is the best way to format your education section:

  • Display your highest degree first.
  • If you graduated over 5 years ago, put this section at the bottom of your resume. If you lack relevant work experience, the education section should go to the top.
  • If you have a bachelor's or master's degree, do not list your high school education.
  • If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.

Here are some examples of good education entries from vice president, marketing & development resumes:

Bachelor's Degree in business

University of Maryland - College Park, College Park, MD

2011 - 2014

Bachelor's Degree in business

American InterContinental University, Chandler, AZ

1992 - 1995

Highlight your vice president, marketing & development certifications on your resume

If you have any additional certifications or education-like achievements, add them to the education section.

To list, use the full name of the certification and the organization that issued it, along with the date of achievement.

If you have any of these certifications, be sure to include them on your vice president, marketing & development resume:

  1. Program Management Professional (PgMP)
  2. Professional Certified Marketer (PCM)
  3. Certified Sales Professional (CSP)

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