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Top 50 Vice President, Marketing & Development Skills

Below we've compiled a list of the most important skills for a Vice President, Marketing & Development. We ranked the top skills based on the percentage of Vice President, Marketing & Development resumes they appeared on. For example, 14.5% of Vice President, Marketing & Development resumes contained Business Development as a skill. Let's find out what skills a Vice President, Marketing & Development actually needs in order to be successful in the workplace.

These are the most important skills for a Vice President, Marketing & Development:

1. Business Development

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high Demand
Here's how Business Development is used in Vice President, Marketing & Development jobs:
  • Established key intermediary relationships, managed strategic business development relationships and served as a Portfolio Manager for institutional accounts.
  • Directed the business organization including sales, marketing, corporate business development and applications engineering teams.
  • Managed all strategic and innovative marketing + business development initiatives at Mill City Credit Union.
  • Facilitated vertical market and external business development providing significant strategic advantages to the system business.
  • Conducted weekly business development meetings with company principals to track leads and opportunities.
  • Joined credit union as Director of Marketing and Business Development.
  • Identified and directed business development and profit enhancement opportunities.
  • Created a U.S. business development strategy, for a British firm, to launch their carbon offsets program to American industry.
  • Directed all marketing and business development functions for Philadelphia commercial contractor (annual revenues of $180 million).
  • Created new incremental business development unit which increased sales 11% with minimal new headcount and low cost structure.
  • Led sales, marketing and business development for $80 million connector business in US, Europe and China.
  • Hired and trained 22 product line and business development staff for evolving carrier market.
  • Market assessment and long range planning, and business development process management.
  • Managed sales, marketing, business development, M&A functions.
  • Developed and directed turnaround stratetgy and day-to-day marketing/business development activities for new software venture.
  • Forecasted areas for business development, expanding the hospital's market penetration.
  • Managed $100M in potential projects, including strategic planning, sales, marketing, business development, and financing.
  • Managed marketing, daily operations, and business development at a prestigious, award winning non profit literary magazine.
  • Managed Marketing, Business Development, Sales, Planning for a for-profit hospital and three affiliated divisions !
  • Provided business development for the corporate parent, Optech.

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2. New Product Development

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high Demand
Here's how New Product Development is used in Vice President, Marketing & Development jobs:
  • Restructured marketing department and made strategic hires to improve pricing, advertising, new product development and strategy execution.
  • Designed and innovated all new product development initiatives, brand strategies and positioning.
  • Spearheaded all product management and new product development for MoverSourceTM offline products.
  • Directed corporate strategic initiatives and new product development.
  • Created and implemented new product development processes.
  • Implemented a new product development stage-gate process.
  • Improved effectiveness of new product development by over 100% and reduced time to enter new markets by over 50%.
  • Led Sales, Marketing and New Product Development for battery pack and charger business with full P & L responsibility.
  • Managed marketing strategy and P&L for acne and feminine care lines, and new product development.
  • Led New Product Development activities achieving over 50 new product styles in seven years.
  • Led new product development and market expansion efforts for Chase's Home Equity business.
  • Fast tracked new product development adding 100 new products in 90 day period.
  • Managed multiple focus groups that focused on member needs and new product development.
  • Managed business strategy, new product development and marketing for the company.
  • Received two (2) Industry Drummer Awards for New Product Development.
  • Established formal new product development (NPI) process.
  • Key executive in new product development and launch.
  • Selected Accomplishments: Created product roadmaps that prioritized new product development programs by measuring and aligning development effort against business impact.
  • Led new product innovation - Petmate is the recognized industry leader in new product development.

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3. Sales Goals

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high Demand
Here's how Sales Goals is used in Vice President, Marketing & Development jobs:
  • Integrated marketing and sales goals into daily call center operations and developed programs to measure results via call center activity.
  • Worked with company CFO to set sales goals and marketing budget for the department and responsible for maintaining travel budget.
  • Established the prestige of this mixed-use project while exceeding sales goals during a difficult recession.
  • Maintained over $36M in annual revenue while consistently meeting sales goals.
  • Developed sales goals for finance offices in California and Arizona.
  • Exceeded all sales goals quarterly and annually.

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4. Revenue Growth

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high Demand
Here's how Revenue Growth is used in Vice President, Marketing & Development jobs:
  • Performed comprehensive analysis and identified new business strategy to drive revenue growth.
  • Increased Private Pay Revenue Growth from 2007 through 2012, on average, by $7M year-over-year.
  • Increased overall corporate revenue growth from $190 million to $525 million from 2001 to 2007..
  • Increased incremental revenue growth of $1.2M per month and increased average profit margins by 40%.
  • Identify and tap new channels to optimize ROI and fuel long and short term revenue growth.
  • Established business metrics to manage revenue growth, profitability, market share and product portfolio.
  • Supervised staff members and monitored overall job performance to ensure objectives and revenue growth.
  • Evaluated served market sizes and identified key vertical markets that could drive revenue growth.
  • Cultivated 22 businesses to successful revenue growth ranging from 25% to 50%.
  • Surpassed corporate objectives for market expansion, revenue growth and earnings.
  • Achieved revenue growth in excess of 100% within first year.
  • Achieved successful repositioning and drove incremental revenue growth by re-establishing brand awareness and augmenting partnership marketing programs.
  • Delivered 300%+ YOY revenue growth for 3 straight years, consistently achieving [ ] to plan.
  • Developed Strategic Plan and drove deliverables contributing to 8% YOY real revenue growth, reversing decline.
  • Developed new parameters and removed interdivisional barriers resulting in 15% revenue growth over prior year.
  • Key Results Revenue Growth - Led Sales Growth Initiative increasing sales 26% over 2005.
  • Spearheaded cross-functional initiative to achieve revenue growth of 5 million dollars.
  • Key Accomplishments: Provided double digit revenue growth each quarter.

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1 Revenue Growth Jobs

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5. Company Website

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high Demand
Here's how Company Website is used in Vice President, Marketing & Development jobs:
  • Launched a new company website and companion hard-copy product catalog utilizing integrated marketing elements.
  • Managed and implemented design and integration of an online Procurement system and a new company website.
  • Managed company websites and online sales strategies, creating measurable increases in revenue.
  • Achieved greater impact and reach by redesigning the company website (furstperson.com).

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6. Market Share

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Here's how Market Share is used in Vice President, Marketing & Development jobs:
  • Analyzed business results including market share, promotional results, customer segmentation analysis and competitive activity to create GTM strategies.
  • Established and monitored pricing policies and developed contract bid strategy, with focus on margin improvement and market share growth.
  • Developed and recommend product positioning, pricing strategy to produce the highest possible long--term market share.
  • Directed marketing plan to gain the #1 market share position for pharmaceutical distribution to hospital systems.
  • Implement marketing strategies and tactical plans to increase service utilization, grow market share and revenue.
  • Launched composite membrane air filtration media product line, taking market share from Fortune 500 companies.
  • Fueled average compound quarterly growth of 15% and captured market share while reducing costs.
  • Increased Medicaid market share in 78% of Medicaid counties between 2014 and 2016.
  • Created business unit product marketing plan resulting in market share increase of 8.5%.
  • Provide sales and marketing tools that grow revenue, and market share.
  • Established and obtained 80% global market share in broadband activation market.
  • Refined Access-Plus preferred customer campaign to increase retention and market share.
  • Established record highs for market share, revenue and profitability.
  • Expanded product offering to gain market share.
  • Key Achievements: Increased revenue from zero to $2milion in one year by expanding market share and establishing alliance initiatives.
  • Implemented sales and marketing best practices to maximize brand equity, achieve targeted revenues, and exceed market share objectives.
  • Architected strategic plan, led multi-national teams in business development, market penetration, market share and operating margin expansion.

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7. Strategic Partnerships

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Here's how Strategic Partnerships is used in Vice President, Marketing & Development jobs:
  • Directed sales channel development expansion efforts, establishing new strategic partnerships through formulation of innovative go-to-market plan to drive revenue growth.
  • Conducted business development initiatives worldwide; negotiated strategic partnerships; built and maintained both client and media relationships.
  • Identify trends and collaborate with industry leaders to create strategic partnerships to generate additional market channels.
  • Directed regulatory and compliance efforts, negotiated vendor agreements, and developed strategic partnerships.
  • Established and managed strategic partnerships with leading technology vendors and professional services firms.
  • Managed vendor relations and strategic partnerships within the printing and packaging industry.
  • Identified, managed and optimized strategic partnerships.
  • Developed strategic partnerships to develop an education product, addressing 3,500+ attendees at the Phi Theta Kappa International product launch.
  • Established and managed strategic partnerships to fill product gaps required to offer a more complete solutions to the market.
  • Launched Partner Program - Built an Internet marketing affiliate program and sourced/signed up strategic partnerships with key Internet sites.
  • Initiated and set up the company marketing infrastructure, established a worldwide channel network, initiated strategic partnerships.
  • Secured strategic partnerships with national news agencies, corporate partners, celebrities, and media sources.
  • Forged strategic partnerships with C-level executives and leaders in the corporate and law firm market.
  • Developed strategic partnerships within key specialty market segments providing higher yield on low season voyages.
  • Direct website redesign project to launch, evaluate strategic partnerships and direct B2B marketing.
  • Identified and leveraged strategic partnerships across the wireless M2M value chain.
  • Directed revenue generation/strategic partnerships development and management.
  • Lead all marketing efforts and developedstrategic partnerships.
  • Handled extensive product marketing and strategic partnerships for multi-service optical platform built for the emerging CLEC market.

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8. Start-Up

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high Demand
Here's how Start-Up is used in Vice President, Marketing & Development jobs:
  • General management / start-up with a newly created US subsidiary of an Italian pharmaceutical manufacturer.
  • Forged a pilot recycling rewards partnership with RecycleBank generating significant press for start-up program.
  • Established business systems and corporate infrastructure for consulting group start-up in civil engineering market.
  • Supported start-up company with business planning, technology commercialization and sales growth strategies.
  • Headed business development efforts at early-stage Web-based start-up company.
  • Increased donor base from 300 to 6,800 in 12 months while chairing management team for start-up minority social service agency.
  • Appointed to launch/brand this $250 million online/e-commerce start-up ticketing company, throughout the U.S., Canada, and Mexico.
  • Lead the marketing and sales efforts for a start-up operation in the U.S., for a Canadian-based organization.
  • Launched an international start-up technology company, including raw materials, prototype design, and products.
  • Led sales and marketing efforts for a start-up toxicology lab with business in 5 states.
  • Established company processes for sales, marketing, and forecasting for start-up software development company.
  • Served as technical, marketing and sales expert during initial start-up phase of company.
  • Worked in the start-up and development of a real estate boutique agency.
  • Implemented and launched Internet start-up by expanding into the music industry.
  • Venture-backed start-up delivering a visual, Java-centric design and run-time environment for Web applications.
  • Secured funding for infusion chairs and start-up supplies from medicalcenter Auxiliary.
  • Promoted to lead start-up/turnaround of several early stage businesses seeking to diversify Amex revenue streams.
  • Led the early stage start-up sales team and grew annual revenues over [ ].
  • Major Contributions: Developed corporate and product branding, positioning and messaging for start-up company specializing in desktop virtualization.
  • Led industry/solutions marketing and alliances for this analytics start-up.

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9. Market Research

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high Demand
Here's how Market Research is used in Vice President, Marketing & Development jobs:
  • Designed and executed strategic marketing plan for emerging provider of incentive payment fulfillment services for the market research industry.
  • Analyzed investment opportunities for individual clients through extensive market research.
  • Supervised market research, business planning, market development and e-commerce launch for the nation's largest school fund-raising company.
  • Contracted with leading market research firms to recognize and define market trends, retail patterns and consumer behavior.
  • Lead all market research, field trials and focus group studies for new product innovations.
  • Designed and built a market research capability to support both Food Service and Bakery/Deli businesses.
  • Set all marketing and product development direction for the company based on sound market research.
  • Provide leadership, direction and management of the market research function.
  • Conducted market research, focus groups, and gathered client feedback.
  • Plan and carry out regional market research and analyses.
  • Initiate market research studies or analyze their findings.
  • Conduct market research and monitor market trends to remain competitive and meet overall objectives.
  • Achieved sales to market research firms such as Constat, decipher, and Rennier.
  • full details on request) UNIVERSITY OF CALIFORNIA, Irvine, California / Lecturer, Market Research

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2 Market Research Jobs

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10. Strategic Plan

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high Demand
Here's how Strategic Plan is used in Vice President, Marketing & Development jobs:
  • Lead strategic planning and business development activities for new digital media and advertising software company.
  • Managed Strategic Planning, Product Development, Contract Administration and Business Development.
  • Developed and Executed Strategic Planning, Corporate Sustainability Efforts and Business Development.
  • Created and implemented marketing plan to support organization's overall strategic plan.
  • Directed all activities related to strategic planning and business planning.
  • Established corporate and marketing three-year strategic plans.
  • Developed Search engine optimization strategic plans.
  • Participated in strategic planning process.
  • Constructed three-year strategic plan for multiple institutional pharmacy markets including Long Term Care, Mail Order, and Specialty pharmacy segments.
  • Authored and executed strategic plans for key new clients resulting in 15% increase in client base.
  • Developed high-spirited teams by closely mentoring and involving them in the strategic planning processes.
  • Develop and execute the strategic plan for a $700 million business.
  • Developed corporate strategic plan and go-to-market strategies for key growth markets.
  • Defined strategic planning process, managed cross-functional teams for key projects.
  • Led strategic planning, marketing, business development and operations.
  • Facilitate the annual strategic planning process.
  • Executed short and long-range strategic plans.
  • Developed a global strategic plan for a multi-product organization.
  • Developed and implemented company's first strategic plan leading to revenue growth of 480% over 3 years.
  • Developed five year strategic plan to be the first wholly owned integrated homecare provider.

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11. Internet

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high Demand
Here's how Internet is used in Vice President, Marketing & Development jobs:
  • Initiated and launched first-ever SEC-approved (submitted no action letter) internet-based NRMSIR (Nationally Recognized Municipal Securities Information Repository).
  • Provide strategic solutions involving mobile, Internet, wireless and other emerging electronic technologies.
  • Developed and executed strategy to Internet-enable the company's products without depleting cash resources.
  • Led early home equity internet initiatives including the introduction of an online application.
  • Developed internet identity and branding for this leading specialty contractor in Central Florida.
  • Pioneer developer of Internet enabled digital entertainment (audio & video) devices for the home, auto and commercial markets.
  • Achieved leading market share positions in unit sales of new technology products including company's first LED TVs and Internet tablets.
  • Developed division's product marketing and business development functions for Internet Commerce, Consumer Systems, SmartCard and client/server solutions.
  • Managed product and Internet conversion and served on core system data conversion team for three recent acquisitions.
  • Directed the development of online campus and conversion of classroom-based training programs to the Internet.
  • Collaborated with internet guru Jay Abraham on branding and promotional strategies and campaigns.
  • Designed and managed GST's Internet strategy for 35,000 western US customers.
  • Project manager for an n-tier B2B Internet exchange.
  • Directed HealthNow's e-commerce and internet strategy.
  • Developed and implemented marketing strategies including call center and internet web site.
  • Established leadership for Internet file storage and access service Grew new customer base over 1000% per month
  • Directed development of an Internet startup focused on maximizing local health clubs presence on the Internet.
  • Negotiated $2MM+ Internet and software-related contracts and partnerships with industry leaders (e.g.
  • Educated Fortune 500 corporation clients on Internet and first web site launches.
  • Key Results Developed & launched Internet connected CE devices & CMS services - patented device on display at Microsoft .

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12. Product Management

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high Demand
Here's how Product Management is used in Vice President, Marketing & Development jobs:
  • Recruited and developed a top-performing team of twelve marketing, product management and business development staff.
  • Provide innovative product management direction utilizing positioning, design, development, and sourcing expertise.
  • Led corporate wide product management, marketing communications and the technology strategy.
  • Developed and launched all company and product management and marketing initiatives.
  • Developed market requirements for new product portfolio and led Product Management.
  • Restructured and transitioned marketing department from product management to market/customer focus.
  • Lead all marketing, product management and distribution partnerships globally.
  • Improved competitive positioning through disciplined, data-driven product management process.
  • Lead a diverse group of teams including regional and internal sales, custom client solutions, product management and marketing.
  • Manage all marketing, product management, and communications activities for a $600 million business unit within Alcoa.
  • Steered sales, marketing, and product management functions in a positive direction, achieving record sales and profitability.
  • Recruited product management, sales, marketing, account management, customer support, and business development teams.
  • Established innovation team to include Industrial Design and a strong Product Management staff.
  • Led a small business product management and development team, including product research.
  • Led product management, marketing, and business development teams.
  • Provided product management services in division and sales teams.
  • Guided product management and product vision.
  • Developed and executed corporate marketing, public relations, customer onboarding/engagement, business development, and product management programs.
  • Led workgroup consisting of product management, communications, technical support, telephone unit, and banking center partners.

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2 Product Management Jobs

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13. Customer Service

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high Demand
Here's how Customer Service is used in Vice President, Marketing & Development jobs:
  • Managed customer service including direct personal involvement in responding to customers and ensuring high customer satisfaction.
  • Cultivated a team environment that provided exceptional customer service while directing the management team.
  • Developed and implemented processes for improving quality as well as customer service.
  • Improved customer service performance metrics and forged strong customer relationships.
  • Developed and incorporate pricing, sales channel creation, Product development, customer service, cost reduction, and technology strategies.
  • Worked with all departments company-wide including customer service, sales, shipping, receiving, accounting and human resources.
  • Build, develop and manage marketing and customer service team capable of carrying out needed marketing and service strategies.
  • Directed activities of 40 employees including product management, customer service, contracts department, and product development engineering.
  • Conceived and implemented programs resulting in 25% inventory reduction, increased margins and improved customer service levels.
  • Offered clients detailed explanation of tools to increase customer service and innovation, plus explain customization options.
  • Supervised team of 75 people in remote locations in sales, customer service and store operations.
  • Worked with Operations, Risk, and Customer Service on new product and portfolio enhancement architecture.
  • Directed marketing, sales, customer service, product development, and quality control teams.
  • Achieved business expansion with teamwork, product development, quality, and aggressive customer service.
  • Resulted in high employee satisfaction, low turnover rates and an exceptional customer service reputation.
  • Directed all customer service, program management, estimating, sales, and marketing activity.
  • Led enterprise initiatives across Marketing, Sales, Customer Service, Finance and Business Development.
  • Created an internal customer service logistics group for the formation of critical product bundles.
  • Created and managed the customer service, fulfillment and telemarketing center.
  • Direct 6 Customer Service Representative with responsibility for service issue resolution and contract sales management of multi-unit projects.

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14. CRM

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high Demand
Here's how CRM is used in Vice President, Marketing & Development jobs:
  • Created an Inside Call Center/Sales/Customer Service team with a CRM application augmenting customer experience and providing metrics for ongoing performance analysis.
  • Managed consistent application of SalesForce CRM system and directed account management across sales team.
  • Reduced marketing costs by 20% to the high-end customer by designing/implementing the Customer Management Relationship (CRM) program.
  • Collected customer testimonials as part of enhancing our CRM system and get a friend leads part of EARN program.
  • Led the implementation of a corporate-wide enterprise resource planning (ERP) system which included a comprehensive CRM system.
  • Transitioned company into modern world of marketing including CRM, social media, SEO, and online marketing.
  • Increased team productivity by building a custom CRM database (SFDC) and real-time pipeline reporting system.
  • Implemented a CRM system with 15,000+ live customers and prospects by involving sales force and operations.
  • Created 1-to-1 marketing relationships via mobile - increasing customer retention and growing the CRM database.
  • Restructured the CRM to identify new opportunities within the existing database of 20K+ inquiries.
  • Selected and implemented CRM software to analyze and track clients, prospects and campaigns.
  • Developed a cross sell platform leveraging database and CRM tools across multiple channels.
  • Directed the implementation of the first stage of a CRM system.
  • Developed and Managed Corporate CRM Systems.
  • Strategized business development; analyzed performance; managed CRM.
  • Developed and implemented fundraising and CRM databases with over 100,000 donors and more than two million gift transactions.
  • Established a CRM database (Salesforce.com) and expanded e-mail contact list by 20%.
  • Implemented CRM, Back/Front End System, Ecommerce and Merchant Services.
  • Conducted training on Siebel-based Customer Relationship Management (CRM) platform.
  • Customize and implement CRM solutions for growing team and pipeline.

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15. Trade Shows

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Here's how Trade Shows is used in Vice President, Marketing & Development jobs:
  • Participated in industry trade shows and conferences, delivered presentations, and managed communications with analysts.
  • Attended and exhibited at various travel-related trade shows throughout Europe
  • Revamped presentations on-line, trade shows, specifications kit with a sales force of 17, a marketing team of 4.
  • Handled market development and implementation of website, newsletters, trade shows, company promotions, and company branding.
  • Developed and maintained multiple marketing channels via direct mail, industry-related events, conferences, seminars and trade shows.
  • Generated new business opportunities by representing company at more than 20 industry trade shows and conferences annually.
  • Traveled extensively to Europe and Asia for trend/product development, covering trade shows and local retail markets.
  • Supervised the scheduling of, and represented the company at national veterinary industry trade shows and congresses.
  • Generated over 3,000 qualified leads from email, direct mail and trade shows.
  • Spearheaded international trade shows and conferences; responsible for large scale event management.
  • Coordinated entire sales and marketing efforts toward regional trade shows throughout Midwest.
  • Conducted customer visits, attending industry trade shows, conferences and conventions.
  • Coordinate participation at conferences, trade shows & industry association events.
  • Traveled heavily; attended and exhibited at trade shows and conferences.
  • Direct customer visits, attend trade shows and conferences.
  • Attended and set-up displays at trade shows.
  • Coordinated trade shows and event strategy.
  • Directed all channel marketing efforts, oversaw trade shows - Managed brands P&L design and Marketing development team
  • Perform market research / analysis, execute cold calls, and network at trade shows.
  • Directed media and website management, industry related trade shows and webinars.

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16. SEO

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average Demand
Here's how SEO is used in Vice President, Marketing & Development jobs:
  • Create, track and evaluate internal metrics (including SEO status) to identify marketing performance and effectiveness of marketing initiatives.
  • Managed search engine optimization (SEO), online portal strategy and marketing communications (MarCom) for all online properties.
  • Supervised Database Manager in database, website and social media efforts, including content, SEO, and digital asset management.
  • Deployed new company website while transitioning to new CMS without compromising SEO in just six weeks from conception to launch.
  • Manage public relations, as well as company s online identity (social media, SEO, client reviews).
  • Oversee promotional efforts including packaging, selling materials, on-line, SEO, SEM and mobile marketing.
  • Optimize websites via Search Engine Optimization (SEO) for high search engine visibility and web experience.
  • Attained sustainable and growing Internet audience through PPC, SEO, offline promotion, and networking.
  • Designed to maximize SEO and reach new market targets, e-commerce, and subscriber conversions.
  • Managed web presence and launched successful SEO and pay-per-click campaigns for new product launches.
  • Broadened online marketing to implement a more SEO focused design.
  • Manage SEO/SEM, strategy (Google, Yahoo and BING).
  • Use SEO to attract more users.
  • Rebranded the company launching new creative, SEO-optimized web design, and social network based PR strategy.
  • Led SEO/SEM, and social media marketing for 300,000 uniques/mo.
  • Promoted brand awareness through SEO optimization and attractive web design.
  • Leveraged SEO, SEM, Google analytics, and internal web analytics to measure, track and report product successes.
  • Optimized website (SEO/SEM) to elevate awareness of newly launched products and "undermarketed/undersold" existing products.

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17. ROI

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Here's how ROI is used in Vice President, Marketing & Development jobs:
  • Managed fellow executive expectations with precise reporting and communication of ROI on all marketing efforts.
  • Researched and analyzed qualitative results through strategic measurement tools to determine success/ROI of initiatives.
  • Performed detailed analysis of advertising rates and media reach to effectively communicate cost comparisons and ROI (return on investment).
  • Lead product development of repeatable digital marketing campaigns that are transforming the way hospitals increase patient volume and show true ROI.
  • Decreased expenses via budget vs. expense analysis to increase high ROI projects and decreased or eliminated low ROI items.
  • Implemented online advertising and search campaigns to drive awareness and purchase, and achieved a 400% marketing ROI.
  • Implement corporate CRM system to measure and track commercial marketing campaigns to determine best practices and Marketing ROI.
  • Structured and negotiated luxury marketing relationships resulting in 35% lower costs and increased ROI
  • Developed a detailed financial analysis (ROI) of SiGen's value proposition.
  • Maximized the ROI by measuring incremental sales increases per dollars spent.
  • Interacted with clients and supporters to maximize brand ROI.
  • Created tools to measure ROI of cause-branding initiatives.
  • Generated 11 points of gross margin comp lift and 80% ROI.
  • Focus: HOPE, Detroit MI.
  • Implemented marketing automation tool to address challenging ROI analytics.
  • Integrate lean (test and learn) methods into marketing lifecycle to ensure lasting ROI.
  • Define ROI and use a balanced scorecard to track and manage performance.
  • Identified new markets for Android handheld solutions that drove new product direction.
  • Reported and presented performance analytics (ROI/CPS/CPL/Response rate).
  • Developed and launched Jcrush, a dating app for iOS and Android users.

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18. OEM

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Here's how OEM is used in Vice President, Marketing & Development jobs:
  • Blood Glucose Monitoring o Launched an OEM product in the US and Europe for a Fortune 500 company located in Switzerland.
  • Anticipated functionality to become native application feature set and focused BD strategy on technology partners (OEM, distribution).
  • Led unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
  • Negotiated and closed 2 OEM partners resulting in Core Network's #1 largest contract.
  • Implemented quality control processes and procedures to ensure value and consistency, OEM management.
  • Negotiated and signed OEM agreements with Oracle and Microsoft and other data integration vendors.
  • Started up the US Division of a large Chinese OEM factory group.
  • Negotiated acquisition of intellectual property, defined and execute OEM agreements, and established partnerships with international resellers and developers.
  • Fostered new and restored ailing business partnerships (OEM, referral, marketing alliance, reseller and co-branding).
  • Led sales effort from 2005 to 2007 resulting in design wins at IBM, Dell and other server and PC OEMs.
  • Secured design wins at major LCD monitor manufacturers worldwide as well as domestic PC OEMs.
  • Identified, signed and oversaw alliances, resellers and OEMs.

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19. Annual Sales

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Here's how Annual Sales is used in Vice President, Marketing & Development jobs:
  • Managed annual sales and marketing budgets while directing marketing and business development/sales strategies with zero profit erosion.
  • Delivered double-digit annual sales growth while holding advertising and promotional spending flat.
  • Increased company's annual sales from $3.5 -22 Million which then was sold to Honeywell Avionics.
  • Added $12 Million annual sales over a 7-year period by adding new distribution product lines.
  • Revitalized major account program to focus on 16 accounts with $350 million annual sales.
  • Developed and launched new product line, resulting in annual sales of $6M.
  • Doubled annual sales exceeding plan and establishing market dominance in Sporting Goods.
  • Increased company growth to annual sales revenues of $40 million.
  • Handled execution of $1 billion+ annual sales and operating plans.
  • Set annual sales targets and managed commission-based performance plans.
  • Achieved sales growth from $800,000 annual sales to $6,500,000.
  • School Specialty, Greenville, WI - $1 billion+ annual sales

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20. Customer Base

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Here's how Customer Base is used in Vice President, Marketing & Development jobs:
  • Transferred existing customer base when Medi-Services liquidated to JML.
  • Delivered first full-service clients and diversified customer base.
  • Serviced and expanded existing customer base.
  • Led a successful effort to increase licensed products, resulting in sales (29%) from new customer base.
  • Developed and implemented new products and services that appealed to customer base.
  • Established a first customer base capable of generating and sustaining revenue upon completion of field deployable product.
  • Led the company initiative to build customer base and improve existing accounts with trend-right, consumer-centric product.
  • Integrated strategic planning, copywriting, and events to grow strong networking ties and the customer base.

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21. R

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Here's how R is used in Vice President, Marketing & Development jobs:
  • Introduced new online donation tool, e-marketing initiatives while improving social media content.
  • Designed and implemented software interface for in-room hospitality product.
  • Developed business cases, managed and marketed solutions.
  • Developed marketing and sales diversification strategy.
  • Company revenues increased 150% overall during my tenure; received incentive awards based on achievement of revenue and EBITDA objectives.
  • Improved Sears consideration (+200bps) and helped drive first Holiday sales increase in four years.
  • Directed and trained 10 regional directors and raised 1.8 million dollars through honoree dinners,
  • Net profits from this initiative increased from 1.3M in 2008 to 18.4M in 2011.
  • Received over 200 product announcements and articles published in online and print publications.
  • Reduced marketing/service expense by 6M in 2010, while sales increased by 39.4M.
  • Led the marketing communications effort to build awareness and generate sales leads.
  • Identified, solicited and recruited channel partners to sell the Dome services.
  • Coordinated efforts between marketing and global Inside Sales team for lead management.
  • Selected to create, develop, and lead our Multi-Channel sales efforts.
  • Created initiatives to improve our B2B capabilities with existing staff.
  • Devised growth strategies to propel and elevate global revenues.
  • Managed in-house creative staff and outside agencies.
  • Managed New Media Development Department Project leader for Oracle based Multi-Progressive Bingo system.
  • removed expensive, 3rd party existing program and built our own solution.
  • Included Kraft Foods, Kellogg's, Nabisco, Del Monte, Best Foods, Dreyer's Grand Ice Cream

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22. Saas

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Here's how Saas is used in Vice President, Marketing & Development jobs:
  • Developed and implemented the product plan for the national launch of a SaaS product line for small business owners.
  • Developed market strategy, branding and launch for groundbreaking Software as a Service (SaaS).
  • Implemented agile techniques and led the development of the company's first SaaS software offering.
  • Managed national sales organization and P&L to sell SaaS solutions to hospitals.
  • Achieved - Launch of three new portal driven web SaaS product extensions previously shelved.
  • Extended SaaS solutions into the Long-Term Post Acute Care (LTPAC) market.
  • Improved clarity on mixed product set of SaaS and traditional Back Office solutions.
  • Guided launch and go-to-market for SaaS & services offering in targeted verticals.
  • Recruited by CEO of SaaS startup as core member of executive strategy and management team.
  • Developed product roadmaps, SaaS software product specifications and use cases.
  • Launched a new SaaS compliance solution for healthcare.

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23. Direct Reports

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Here's how Direct Reports is used in Vice President, Marketing & Development jobs:
  • Supervised 3 direct reports, Director of Marketing, Affiliate and Partner Marketing Manager, and Director of Product Management.
  • Managed team of 5 direct reports, including Marketing, Product, Channel, and Developer Relations directors.
  • Direct departmental management of $4M budget, 11 direct reports and more than 55 department employees.
  • Direct Reports included two General Managers, one Plant Manager, and a three person sales team.
  • Direct reports: 6 Directors, overseeing a total of 120 FTE positions in all departments.
  • Provided training and supervision to a staff of 5 direct and 24 indirect reports.
  • Hired and trained 15 direct reports that built a 50-person sales organization.
  • Reported to Division President/CEO; managed staff of 8 direct reports.
  • Managed professional staff with seven direct reports, supervising 100 employees.
  • Supervised and mentored a high-performance staff of seven direct reports.
  • Led team of 17 with eight direct reports.
  • Managed between 2-8 direct reports.
  • Direct reports in the areas of Annual Giving, Corporate Communications, Public Affairs, Community Relations and Volunteers.
  • Reported to President, managed 9 direct reports and 28 staff (including 7 PhD's ).
  • Managed [ ] budget and over 30 employees and six direct reports.

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24. Value Proposition

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Here's how Value Proposition is used in Vice President, Marketing & Development jobs:
  • Recommended not funding production investment based on consumer research and market assessment results not supporting overall value proposition.
  • Created and implemented outbound marketing program to communicate company vision, value proposition, and product capabilities.
  • Created differentiated product pricing increasing revenue and providing different customer value propositions
  • Clarified positioning, messaging and unique value proposition.
  • Identified new business opportunities and value proposition.
  • Reinvigorated core paper punch sales through innovative new value proposition through updated design, consumer solution, merchandising, and promotion.
  • Integrated the SBA value proposition to 5000+ Mortgage Loan Officers as a means of growing business and retaining top talent
  • Developed 1 unified and engaging company branding and identity program: master brand, sub-brands and value proposition.
  • Deliver compelling calls, presentations, and online content to introduce Bold s capabilities and value proposition.
  • Led and published entire web content including messaging, claims, product positioning and value proposition.
  • Increased the company's value proposition resulting in new markets with increased revenue and higher margins.
  • Created value proposition and segment-specific pricing to maximize revenue and grow margin per customer.
  • Performed new accurate forecast for market segmentation, competition, value proposition and pricing.
  • Created a clear and concise value proposition that leveraged core competencies more effectively.
  • Developed sales vision, value proposition, and strategic direction for company.
  • Re-designed brand positioning, value proposition, market segmentation - identified new sales opportunity/market (self-purchasing woman).
  • Restructured the product definition, product roadmap, value proposition and associated business development.
  • Directed effort to discover company brand, messaging, target audience, value proposition, and positioning for Avtex.
  • Identified value propositions and key messages for all of the company's marketing campaigns.

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25. Press Releases

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Here's how Press Releases is used in Vice President, Marketing & Development jobs:
  • Develop business collateral, press releases and PowerPoint presentations for dissemination of product benefit information to potential clients.
  • Accomplished coherent marketing plan inclusive of school newsletters to parents, press releases and nominations for educators and counselors.
  • Implemented new email marketing campaigns and consistent, relevant press releases.
  • Prepare press releases, program outlines and related publicity materials.
  • Lead joint sales marketing activities including creation of press releases, coordination of tradeshow demonstration, and facilitating product training.
  • Campaign included press releases, new web site, letterhead, etc.

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26. Special Events

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Here's how Special Events is used in Vice President, Marketing & Development jobs:
  • Directed promotional tours and special events pertaining to retail activation, radio, television and publicity.
  • Developed a full-service approach by coordinating travel, accommodations and special events surrounding major sporting events.
  • Managed special events, communications and development department and activities.
  • Meet with high net donors in home/office visits and special events as part of solicitation process.
  • Raised $135k for special events and acquired a $15K grant within 3 months.
  • Maintained media contacts for coverage of special events and agency activities.
  • Planned, produced, and executed special events.
  • Oversee special events and manage Development staff.
  • Plan, organize and execute fundraising events such as the SAFETEEN GEORGIA Leadership Celebration, parlor meetings and special events.
  • Created special events targeting baby boomer retirement communities that increased activity for Toll Bros. and Hovnanian new home sales.
  • Increased special events income by 33%, grossing nearly $1M annually.
  • Managed staff responsible for special events,general campaign, foundations and corporatecampaigns.

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27. Business Units

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Here's how Business Units is used in Vice President, Marketing & Development jobs:
  • Provided oversight, integration, and synchronization of subordinate business units' operations, and marketing and business development activities.
  • Formulated a go-to-market strategy and drove implementation across three business units.
  • Promoted to VP Global Sales for three business units, with $300M in revenue including 22 direct reports.
  • Managed $30 Million Hospital, Long-Term Care and Retail Strategic Business Units in USA and Canada.
  • Led the RFP process for video advertising technology platform for multiple business units within UBM.
  • Managed the global dental, wound-care and the US endoscopy business units.
  • Restructured/integrated three business units within six months while growing share profitably by 10% annually by indentifying/leveraging competitive advantage.
  • Lead the Marketing and Strategic Planning of the Group, comprising business units in the Aerospace, Rail and Bus industries.

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28. Product Strategy

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Here's how Product Strategy is used in Vice President, Marketing & Development jobs:
  • Developed product strategy and requirements documents.
  • Led market and product strategy, pricing, competitive intelligence, product management, and developing business/technology collaborations.
  • Led world's first WCDMA Pico BTS product strategy with common BTS network platform.
  • Developed the roadmap and product strategy for solar.

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29. Venture Capital

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Here's how Venture Capital is used in Vice President, Marketing & Development jobs:
  • Participated in securing Venture Capital both domestically and in APAC.
  • Secured additional funding to facilitate development of new markets in the U.S. and Southeast Asia by engaging leading venture capital investors.
  • Tasked with growing the business through new strategic alliances and integrated marketing campaigns with Fortune 500 companies and venture capitalist groups.
  • Orchestrated development of communications material to obtain venture capital funding ($5 to $20M over 5 years).
  • Prepared this pre-IPO e-commerce software company for its first round of venture capital funding expansion, creating $6 million funding.
  • Presented to major US- based venture capital firms.

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1 Venture Capital Jobs

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30. Business Model

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Here's how Business Model is used in Vice President, Marketing & Development jobs:
  • Challenged with simultaneously managing three disparate business models: enterprise PACS software/services, digital X-ray capital equipment and film consumables.
  • Created business model, marketing strategy and negotiated key external partnerships for portal.
  • Secured initial customers and solidified early business models.
  • Added push-based strategies to business models to complement existing pull-based offerings; achieving 50% of push-based revenue within two years.
  • Led the product definition, business model development and overall business strategy for a newline of bedside interactive patient care systems.
  • Devised new business model and strategy, propelling this former software tools provider into new mobile applications market.
  • Created a business model to address first and second tier markets; renewable energy start-up.
  • Restructured key account business model preventing $900,000 churn to the competition.
  • Worked with a team to create and implement a new business model.
  • Developed new distributor partnerships, with varying business models in selected countries.
  • Assessed new markets and developed new products and business models.
  • Designed and built website to address change in business model.
  • Created the critical business models for valuing the company and negotiating major opportunities for acquisition and corporate partnering.
  • Launched a second-generation point of care diagnostic and re-aligned the business model to improve efficiencies and profitability.
  • Collaborated with the President to develop MYCOconnect, an international sourcing business model.
  • Introduced integrated multi-channel marketing into business model.
  • Reengineered company to a new business model.
  • Rebranded company to improve competitiveness and highlight transition in business model from value added reseller to technology integrator.

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1 Business Model Jobs

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31. Facebook

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Here's how Facebook is used in Vice President, Marketing & Development jobs:
  • Initiated the Society's use of social media, including Facebook and Twitter.
  • Establish active social media presence on Facebook and grew followers to over 2,600.
  • Developed social media strategy and implementation via facebook, twitter and LinkedIn.
  • Manage social media platforms: Facebook, Linked In, Twitter, Google+, and newsletters through Constant Contact.
  • Recognized as a 2012 Cause Leader by Facebook Created and implemented the Where's Bob.
  • Increased Facebook following 65%, implemented Facebook ads and promotions and facilitated Pinterest sales.

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32. Client Relationships

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Here's how Client Relationships is used in Vice President, Marketing & Development jobs:
  • Participated in client relationships during project life cycle to foster good customer relationship, bridging communication and business.
  • Constructed programs supporting business bankers in efficiently deepening client relationships.
  • Managed client relationships and business development.
  • Managed and grew client relationships for leading CPG and QSR marketers including The J.M.
  • Manage all business development efforts, client relationships, sales and support staff.
  • Provide high-level support to Sales team in developing client relationships.
  • Managed critical client relationships that averaged 5.75 years in length.

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33. Direct Sales

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Here's how Direct Sales is used in Vice President, Marketing & Development jobs:
  • Spearhead business development strategy and execution including managing marketing outreach, direct sales and client retention efforts.
  • Implemented innovative marketing campaign utilizing direct mail, employee direct sales and advertising for a special auto loan program.
  • Created and managed global marketing programs and MDF programs to leverage indirect sales force and increase market reach.
  • Performed direct sales, created marketing campaigns, managed financial activities, and negotiated client and partner contracts.
  • Managed a team of 7 marketing directors across the country that supported the direct sales force.
  • Turned a faltering product into a profitable indirect sales line of business.
  • Generated over $3 million from list rentals and direct sales.
  • Increased annual revenue by more than 100% without adding direct sales staff through the development of strategic reseller programs.
  • Managed 3 direct sales reports and 2 product managers serving a channel of over 30 value-added resellers VARS.

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34. Project Management

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Here's how Project Management is used in Vice President, Marketing & Development jobs:
  • Initiated marketing tests which offered Project Management Certificates from E- Cornell to businesses.
  • Project management for multiple site developments and property management.
  • Saved FCA over $35k in annual agency fees by bringing all design and production project management in-house.
  • Created new functional groups for technical sales, project management, service and remote customer support.
  • Established Project Management Office (PMO).

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35. Competitive Analysis

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Here's how Competitive Analysis is used in Vice President, Marketing & Development jobs:
  • Performed industry research and competitive analysis; worked with portfolio managers to define and articulate investment philosophy and process.
  • Led strategic analysis activities including competitive analysis, pricing strategy, channel analysis and tracking of marketing ROI.
  • Achieve market positioning supremacy through market research, competitive analysis, market segmentation and matching marketing/sales plans.
  • Maintained an ongoing competitive analysis to identify business strengths, weaknesses and growth opportunities.
  • Completed market assessment, segmentation and competitive analysis of payment processing systems.
  • Completed market and competitive analysis as the foundation for strategy development.
  • Conducted extensive industry research and competitive analysis through CRM system.
  • Developed and executed market research and competitive analysis programs.
  • Market research and competitive analysis.
  • Initiated and launched dozens of successful new products and line extensions through disciplined competitive analysis and stage gate process.
  • Directed market and competitive analysis, Branding, PR, product positioning, pricing, revenue optimization.
  • Market Research/Analysis for Sento, tasked with competitive analysis and understanding marketplace across a diverse portfolio of market segments.
  • Developed marketing and sales related brochures, product datasheets, and competitive analysis to benefit overall sales and marketing team.

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36. IP

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Here's how IP is used in Vice President, Marketing & Development jobs:
  • Identified and implemented an emerging market opportunity, which resulted in several technology-based partnerships.
  • Provided vision and leadership to accelerate sales growth and operational excellence for struggling organization.
  • Developed critical partnerships related to value added service enhancements.
  • Developed and maintained client relationships.
  • Coordinated brand identity and positioning among multiple brands including products in USA, Canada, and Latin America markets.
  • Interfaced with variety of medical distributors, manufacturers, and suppliers to negotiate cost effective pricing for membership base.
  • Tripled strategic partner alliances and contracted services, while maintaining 90% of the original core business.
  • Established IPS as the leading industry player, thought leader and a globally recognized solid-state battery manufacturer.
  • Shifted sponsorship strategy to yield a $13mm savings while maintaining key brand attribute levels.
  • Participated in developing marketing and other strategies with the five sister properties within Seminole Gaming.
  • Reported to the President/CEO prior to the company's sale to IPEC in 1993.
  • Developed marketing strategies designed to reposition organization, generate incremental revenue and membership.
  • Performed business development activities to establish strategic resellers and managed product partner relationships.
  • Developed partnerships with Bombardier, Dopplemayr, Mitsubishi and Panasonic.
  • Managed multiple channels, multi-million dollar marketing budget.
  • Reestablished and worked to improve working relationship with Board of Directors and Committee Chairs to maximize revenue.
  • Created partnership with Anschutz Entertainment Group (AEG) for exclusive distribution at 30 entertainment venues.
  • Presented for multiple major companies at their home offices including Supercuts.
  • Tripled webcast participation rates by launching a campaign directed towards companies required to demonstrate PCI DSS compliance.
  • Focused on physician/ hospital integration and the development of network PHOs and IPAs.

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37. Twitter

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Here's how Twitter is used in Vice President, Marketing & Development jobs:
  • Increased share of voice 40% in 2 months by advancing social media presence via blog articles and Twitter.
  • Used Pinterest, Tumblr, Twitter, YouTube and brand bloggers to create a conversation with millennial consumers and drive sales.

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38. RFP

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Here's how RFP is used in Vice President, Marketing & Development jobs:
  • Support internal business development efforts, including writing proposals, presentation development, tailoring RFP responses.
  • Organized and drafted request for proposal (RFP) documents for non-profit partners across the nation for multiple hospital associations.
  • Boosted client contracts through responsiveness to RFP and RFI requests by launching new business development initiatives.
  • Administered RFP/RFI responses and client proposal creation as well as Trade shows and Executive briefings.
  • Expanded market penetration from 8 to 27 states through rigorous RFP approval process.
  • Worked with software and engineering team to qualify and complete RFP's.
  • Led merger and affiliation RFP process with CEO and Board of Directors.
  • Responded to RFP's, created strategic marketing and business plans.
  • Developed turn-key RFP and presentation materials for new prospect proposals.
  • Participated heavily in RFP process for large managed funds.
  • Develop business plan, negotiate contracts, handles RFP submittals and harness organizational infrastructure to guide growth in targeted industry sectors.
  • Managed sales support division both onsite and created remote work opportunity, created RFP database, produced RFP's, presentations.
  • Managed pricing, RFPs, testing on applications.

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39. Due Diligence

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Here's how Due Diligence is used in Vice President, Marketing & Development jobs:
  • Performed due diligence and wrote business plan for spin-off subsidiary/division involving overlay application.
  • Managed a marketing and finance team through due diligence to determine the strategic fit and offering price for a proposed acquisition.
  • Participated fully in the sales cycle from initial due diligence, to disclosure, to signed agreement with new franchisees.
  • Conducted negotiations, led financial, and technical due diligence for acquisition of Carrier Access's Mangrove business unit.
  • Maintained balance portfolio of acquisition projects, supported by business cases and resulting in four due diligence efforts.
  • Led Broadband Division's due diligence process for an $85 million convertible senior notes offering.
  • Managed the due diligence and sale to GST.

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40. New Clients

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Here's how New Clients is used in Vice President, Marketing & Development jobs:
  • Implemented and introduced pharmacy benefit and ancillary services to existing and new clients.
  • Lead marketing and business development efforts to acquire new clients, and extend relationships with existing partners and vendors.
  • Organized company Open Houses for current and new clients and oversaw all catering details associated with those efforts.
  • Participate in area networking events to further the company's interests and develop new clients
  • Doubled the amount of new clients enrolled on a weekly basis.
  • Full service advertising agency o Responsible for acquiring new clients.
  • Increased sales team by 20% and new clients by 17%.
  • Added 6 new clients in first 12 months in US, UK, Canada and Australia, doubling client base.

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41. Sales Support

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Here's how Sales Support is used in Vice President, Marketing & Development jobs:
  • Provided subject matter expertise, account strategy and sales support for major revenue opportunities among the largest pharmaceutical companies.
  • Managed marketing communications calendar including direct mail, newsletters, fulfillment, collateral, and sales support materials.
  • Developed sales support collateral materials and directed all advertising, trade show, and other merchandising efforts.
  • Directed operations, IT, HR, sales support staff members, and international and national vendors.
  • People: Identified skill gaps in sales support functions to achieve business plan targets.
  • Created & delivered key retailer presentations, in-store programs & sales support.
  • Developed sales support material for field use.

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42. Sales Efforts

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Here's how Sales Efforts is used in Vice President, Marketing & Development jobs:
  • Managed sales team and directed organizational sales efforts.
  • Coordinated sales efforts in production, distribution, planned and executed services, tracked lead follow-up and maintained database of prospects.
  • Increased overall sales 19% by developing an integrated marketing strategy to drive sales efforts.
  • Manage a team of individuals supporting marketing and sales efforts for multiple brands.
  • Led development of all promotional materials in support of marketing and sales efforts.
  • Managed local and remote sales team responsible for all corporate sales efforts.
  • Led all aspects of marketing and sales efforts, developing company's go-to-market strategy and vertical pipeline development.
  • Turn around GST's marketing and sales efforts for long term viability or, b).

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43. Sales Training

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Here's how Sales Training is used in Vice President, Marketing & Development jobs:
  • Established system wide sales training and marketing support programs, and implemented a new Customer Relationship Management system.
  • Launched and manage the call center, conducting regular scheduled sales meetings, sales training, and workshops.
  • Directed advertising, PR, community relations, market research, sales training and product development.
  • Introduced Conceptual and Strategic Selling sales training to the sales force.
  • Subject matter expert in area of sales training.
  • Developed and presented comprehensive product and sales training programs in weekend trainings in front of groups in excess of 20,000 participants.

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44. Contract Negotiations

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Here's how Contract Negotiations is used in Vice President, Marketing & Development jobs:
  • Turned product presentations and contract negotiations into long-term mutually profitable partnerships.
  • Managed and reviewed complex contract negotiations and worked with legal counsel as required.
  • Participated in new client proposals, pitch and contract negotiations.

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45. Wal-Mart

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Here's how Wal-Mart is used in Vice President, Marketing & Development jobs:
  • Managed mass market and health food channels of distribution; Wal-Mart & Target manager.
  • Co-led the opening of Wal-Mart Germany England, Argentina, China, and Japan.
  • Developed and presented solution centers and product/category adjacencies to all major accounts such as Wal-Mart and Target.

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46. Annual Budget

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Here's how Annual Budget is used in Vice President, Marketing & Development jobs:
  • Developed and administered marketing and franchising annual budgets.
  • Developed and implemented annual budget and marketing plan with tracking to improve product sales to demand and lead generation programs.
  • Designed, managed $14+ million annual budget, co-op ad program, consumer and trade ad campaigns.
  • Managed organizational marketing, fund development and revenue generation to fulfill annual budgeted goals ($3.5M).
  • Manage a $75M+ annual budget in Online Advertising with 100% accountability.
  • Supervised a team of 10 and managed a $400K annual budget.
  • Administered and organized more than $8M in annual budget plans.
  • Managed marketing department annual budget of $375,000.
  • Created deliverables of marketing plan, media plan and annual budget.
  • Created annual budget in line with feasible fundraising goals.

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47. Distribution Channels

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Here's how Distribution Channels is used in Vice President, Marketing & Development jobs:
  • Marketed investment management products including alternative investments to plan sponsors, investment consultants, internal and third party distribution channels.
  • Assessed, evaluated and implemented new marketing and distribution channels.
  • Developed and implemented a comprehensive marketing strategy bringing the GreenShield brand to the marketplace through distribution channels and networks.
  • Developed multi-tiered strategic sales/marketing programs to motivate buy-in from corporate, distribution channels, sales, retail and consumers.

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48. Incremental Sales

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Here's how Incremental Sales is used in Vice President, Marketing & Development jobs:
  • Established mobile ordering as a new sales channel adding more than $1 million incremental sales in 1st year.

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49. Customer Acquisition

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Here's how Customer Acquisition is used in Vice President, Marketing & Development jobs:
  • Introduced and created inbound marketing and social media campaigns including integration with traditional programs resulting in increased customer acquisition and retention.
  • Initiated and led tactical launch which accelerated product demand and provided major inroads to customer acquisition.
  • Led customer acquisition strategy creation and execution resulting in 10s of customer opportunities.
  • Set strategy and develop ongoing marketing and advertising programs for customer acquisition.
  • Stabilized, developed and enhanced customer acquisition and brand.
  • Developed customer acquisition growth and strategy plan, and creative firm partners to design, build and implement web campaigns.
  • Prepared marketing plans, short and long term strategies which reduced direct mail activity and maximized online customer acquisition.

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50. B2C

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Here's how B2C is used in Vice President, Marketing & Development jobs:
  • Worked with global sales organization for delivery of B2B and B2C brand marketing, campaigns, and sales tools.
  • Managed creation of strategic business and marketing plans for B2B and B2C companies in various industries and markets.
  • Performed direct B2B and B2C sales activities.
  • Headed Mar-Tech and Ad-Tech, B2B and B2C marketing and business development strategies, plans and product lifecycle.
  • Implemented cost savings plans and renegotiated existing contracts Developed new and existing B2B/B2C accounts through a leads qualification process.
  • Acquired niche component manufacturer in fragmented industry ( Co-founder and Partner, Discovery Post, award-winning B2C educational products company.

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Vice President, Marketing & Development Jobs

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20 Most Common Skills For A Vice President, Marketing & Development

Business Development

18.1%

New Product Development

15.1%

Sales Goals

14.5%

Revenue Growth

14.0%

Company Website

4.4%

Market Share

3.5%

Strategic Partnerships

3.4%

Start-Up

2.9%

Market Research

2.8%

Strategic Plan

2.7%

Internet

2.6%

Product Management

2.5%

Customer Service

2.4%

CRM

2.4%

Trade Shows

1.7%

SEO

1.6%

ROI

1.6%

OEM

1.4%

Annual Sales

1.3%

Customer Base

1.2%
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Typical Skill-Sets Required For A Vice President, Marketing & Development

Rank Skill
1 Business Development 14.5%
2 New Product Development 12.1%
3 Sales Goals 11.7%
4 Revenue Growth 11.2%
5 Company Website 3.5%
6 Market Share 2.8%
7 Strategic Partnerships 2.7%
8 Start-Up 2.3%
9 Market Research 2.3%
10 Strategic Plan 2.2%
11 Internet 2.1%
12 Product Management 2.0%
13 Customer Service 1.9%
14 CRM 1.9%
15 Trade Shows 1.3%
16 SEO 1.3%
17 ROI 1.3%
18 OEM 1.1%
19 Annual Sales 1.1%
20 Customer Base 1.0%
21 R 1.0%
22 Saas 0.9%
23 Direct Reports 0.9%
24 Value Proposition 0.9%
25 Press Releases 0.8%
26 Special Events 0.8%
27 Business Units 0.8%
28 Product Strategy 0.8%
29 Venture Capital 0.8%
30 Business Model 0.7%
31 Facebook 0.7%
32 Client Relationships 0.7%
33 Direct Sales 0.7%
34 Project Management 0.7%
35 Competitive Analysis 0.7%
36 IP 0.6%
37 Twitter 0.6%
38 RFP 0.6%
39 Due Diligence 0.6%
40 New Clients 0.6%
41 Sales Support 0.5%
42 Sales Efforts 0.5%
43 Sales Training 0.5%
44 Contract Negotiations 0.5%
45 Wal-Mart 0.5%
46 Annual Budget 0.5%
47 Distribution Channels 0.5%
48 Incremental Sales 0.5%
49 Customer Acquisition 0.5%
50 B2C 0.4%
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22,338 Vice President, Marketing & Development Jobs

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