What does a vice president, marketing & development do?
Vice president, marketing & development responsibilities
Here are examples of responsibilities from real vice president, marketing & development resumes:
- Implement agile techniques and lead the development of the company's first SaaS software offering.
- Lead the RFP process for video advertising technology platform for multiple business units within UBM.
- Manage search engine optimization (SEO), online portal strategy and marketing communications (MarCom) for all online properties.
- Manage fellow executive expectations with precise reporting and communication of ROI on all marketing efforts.
- Lead strategic analysis activities including competitive analysis, pricing strategy, channel analysis and tracking of marketing ROI.
- Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
- Advise CMO and creative partners on brand identity refresh, advertising and communications strategies.
- Create, track and evaluate internal metrics (including SEO status) to identify marketing performance and effectiveness of marketing initiatives.
- Develop social media strategy and implementation via facebook, twitter and LinkedIn.
- Conduct accurate market analyses to determine demand for services and identify program opportunities for new/expand hospital programs and healthcare services.
- Streamline retail image requests for thousands of SKUs.
- Establish quality specifications for $120 million of case goods items of 2000 SKUs.
- Champion the creation of technical support operational dashboard leveraging Hyperion to provide key performance metrics to leadership teams globally.
Vice president, marketing & development skills and personality traits
We calculated that 12% of Vice Presidents, Marketing & Development are proficient in Sales Strategy, Product Development, and Revenue Growth. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Vice Presidents, Marketing & Development that have these skills listed on their resume here:
- Sales Strategy, 12%
Developed 63,000 square foot facility and implemented marketing & sales strategy.
- Product Development, 11%
Led the company through the transition from technology development to product development and established a direction that was market-focused and customer-driven.
- Revenue Growth, 8%
Increased Private Pay Revenue Growth from 2007 through 2012, on average, by $7M year-over-year.
- R, 8%
Integrated 11 data systems into one analytic geographic information system using Perl, R, and VBA.
- Market Research, 5%
Achieve market positioning supremacy through market research, competitive analysis, market segmentation and matching marketing/sales plans.
- Business Development, 4%
Assisted this online direct marketing company to define market strategy/business development objectives and set sales management targets to achieve these goals.
Most vice presidents, marketing & development use their skills in "sales strategy," "product development," and "revenue growth" to do their jobs. You can find more detail on essential vice president, marketing & development responsibilities here:
Analytical skills. One of the key soft skills for a vice president, marketing & development to have is analytical skills. You can see how this relates to what vice presidents, marketing & development do because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a vice president, marketing & development resume shows how vice presidents, marketing & development use analytical skills: "introduced, tested, and launched new product line; researched and analyzed potential acquisitions for consideration. "
Communication skills. Another soft skill that's essential for fulfilling vice president, marketing & development duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a vice president, marketing & development resume, here's how vice presidents, marketing & development can utilize communication skills in their job responsibilities: "secured and developed product lines from telecommunications manufacturers tii, avaya and mrv. "
Creativity. vice presidents, marketing & development are also known for creativity, which are critical to their duties. You can see how this skill relates to vice president, marketing & development responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A vice president, marketing & development resume example shows how creativity is used in the workplace: "spearheaded global sales, marketing and product development efforts that included brainstorming new products, sourcing, creative design and logistics. "
Organizational skills. For certain vice president, marketing & development responsibilities to be completed, the job requires competence in "organizational skills." The day-to-day duties of a vice president, marketing & development rely on this skill, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." For example, this snippet was taken directly from a resume about how this skill applies to what vice presidents, marketing & development do: "develop business plan, negotiate contracts, handles rfp submittals and harness organizational infrastructure to guide growth in targeted industry sectors. "
See the full list of vice president, marketing & development skills
The three companies that hire the most vice president, marketing & developments are:
- Circle International Inc21 vice presidents, marketing & development jobs
- Westminster Canterbury of Lynchburg3 vice presidents, marketing & development jobs
- Austin Parks Foundation
2 vice presidents, marketing & development jobs
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Compare different vice presidents, marketing & development
Vice president, marketing & development vs. Marketing services manager
A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
While similarities exist, there are also some differences between vice presidents, marketing & development and marketing services manager. For instance, vice president, marketing & development responsibilities require skills such as "sales strategy," "r," "start-up," and "strategic partnerships." Whereas a marketing services manager is skilled in "digital marketing," "client facing," "integrated marketing," and "email marketing." This is part of what separates the two careers.
Marketing services managers tend to make the most money working in the professional industry, where they earn an average salary of $119,296. In contrast, vice presidents, marketing & development make the biggest average salary, $178,143, in the retail industry.The education levels that marketing services managers earn slightly differ from vice presidents, marketing & development. In particular, marketing services managers are 6.8% less likely to graduate with a Master's Degree than a vice president, marketing & development. Additionally, they're 0.8% less likely to earn a Doctoral Degree.Vice president, marketing & development vs. Business development and marketing manager
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
Each career also uses different skills, according to real vice president, marketing & development resumes. While vice president, marketing & development responsibilities can utilize skills like "sales strategy," "start-up," "product management," and "strategic direction," business development and marketing managers use skills like "digital marketing," "marketing campaigns," "crm," and "integrated marketing."
Business development and marketing managers may earn a lower salary than vice presidents, marketing & development, but business development and marketing managers earn the most pay in the finance industry with an average salary of $88,175. On the other hand, vice presidents, marketing & development receive higher pay in the retail industry, where they earn an average salary of $178,143.Average education levels between the two professions vary. Business development and marketing managers tend to reach similar levels of education than vice presidents, marketing & development. In fact, they're 3.5% less likely to graduate with a Master's Degree and 0.8% more likely to earn a Doctoral Degree.Vice president, marketing & development vs. Development manager
A development manager is responsible for assisting existing clients or potential clients of the services they need. A development manager serves as the initial point of contact for the clients to answer their inquiries and concerns before proceeding with a contract. Development managers usually arrange meetings with clients, analyze business opportunities, improve marketing initiatives to attract clients, research the industry's latest trends, create proposals, and assist in training new staff members. A development manager must have excellent communication and leadership skills to handle staff performance and build professional relationships with clients.
The required skills of the two careers differ considerably. For example, vice presidents, marketing & development are more likely to have skills like "sales strategy," "revenue growth," "business plan," and "product line." But a development manager is more likely to have skills like "project management," "customer service," "patients," and "java."
Development managers earn the highest salary when working in the technology industry, where they receive an average salary of $123,452. Comparatively, vice presidents, marketing & development have the highest earning potential in the retail industry, with an average salary of $178,143.development managers typically earn similar educational levels compared to vice presidents, marketing & development. Specifically, they're 3.0% less likely to graduate with a Master's Degree, and 0.5% less likely to earn a Doctoral Degree.Vice president, marketing & development vs. Sales and marketing vice president
A sales and marketing vice president is responsible for managing brand awareness, developing strategic promotional plans, and preparing marketing campaigns to attract existing. Potential customers increase sales revenues and improve the company's profitability. A sales and marketing vice president monitors the sales team, reviews the sales budget, researches the current industry trends to identify business opportunities, and allocates resources efficiently. A sales and marketing vice president must have excellent leadership and communication skills to discuss services with clients and set long-term sales development goals.
Types of vice president, marketing & development
Updated January 8, 2025
